Forrester's research highlights that social behaviours are changing to content consumption over creation

Value: [rating=4] Our commentary: Forrester share more insights from their regular research into online social behaviour. They note that for years we"€™ve seen increases in more complex, interactive social behaviors such as 'Creators'"€”those who generate social content including YouTube videos and blog posts. But for the first time, we"€™re seeing a change in the growth trend towards 'Joiners'"€”those who maintain a social networking profile. If you haven't seen the Forrester Social Technographics Ladder we reference the latest version below and you can use the interactive consumer or business social profiling tool. It's essential technique to think through your engagement and content strategies for social media. [caption id="" align="alignnone" width="573" caption="Social Technographics Ladder Source: Forrester Groundswell Blog"][/caption] Marketing implications: There's not a single answer to this - other than ensure you factor this…