Employee engagement has been shown to impact many different areas within an organization with three primary areas being performance, retention, and revenue
The shift of employee engagement to disengagement often comes down to a mismatch between employee expectations and what the organization is offering, particularly in relation to training and development.
Across all experiences, I have encountered students and employees who are disengaged and at times, I have been disengaged myself. So what got people re-engaged? For others, it was personalizing the learning experience, what had got them to this point and where they wanted to go moving away from the ‘one size’ model and searching for new and novel ways to engage them.
For myself, it was recognizing that I had needed to take responsibility for my own continuous learning.
To say that I’m passionate about learning and engagement.
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A little bit of background about myself. Even though my initial training was in secondary…
How a digital product manager can bring leadership and organization to your business
The role of a digital product manager can encompass many tasks. Traditionally, the role oversees the entire life cycle of a product, from defining the scope, building the technology, creating a great customer experience and acquiring customers. However, these specific tasks can vary from company to company.
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To get this work done on time and on budget, it means managing a cross-functional team, including the design team, development team, marketing, and others.
Product manager responsibilities
A digital product manager is responsible for the…
The first 90 days as a marketer can tell you a lot about the business and its customers, as well as help you show what type of marketer you are
“Ergh, urm I - er, I’m not sure”.
That was me back in 2008 when I started my career in marketing and was introduced - unexpectedly - to my MD. I wasn’t expecting to bump into them, and at that moment when I was asked who I was and what I planned to do in my new role - a simple question - I lost the ability to speak.
Why hadn’t I prepared an elevator pitch for this very reason?
What a great first impression from the marketer who’d said in the interview she had the ability to communicate effectively and, as such, would be the right candidate to help craft the voice of the business.
After this, I swore I’d always prepare for whatever…
There is a big opportunity to gather valuable data, but having data sitting in a database isn’t enough.
The future of customer marketing is data. Brands say they want to “be more data-driven” and level up their marketing. There is a big opportunity to gather valuable data, but having data sitting in a database isn’t enough. Only by refining the process of data activation can brands improve conversions, promote loyalty and increase repeat purchases.
Data activation is a part of our new business reality, and with advances in marketing intelligence and AI, all the steps in what we call the data value chain are built on top of technology.
This means that your Martech stack can push you forward or hold you back.
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In a world where your marketing results are directly…
As AI continues to advance, so will the ability to use it to improve digital marketing strategies and provide valuable customer insights for companies
With the ability to collect data, analyze it, apply it and then learn from it, AI is transforming digital strategies. As it continues to advance, so will the ability to use it to improve digital marketing strategies and provide valuable customer insights for companies.
It is indicated that artificial intelligence is indispensable in future digital products, especially in the digital marketing field. From the movie "The Matrix" to the Google AI, from the humorous and smart Siri to Tesla's self-driving car, there are more and more enterprises that are implementing AI in digital marketing for their businesses. Artificial intelligence is changing the future of digital marketing.
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Helping your team to develop their skills and knowledge can improve engagement, retention and business results.
Upskilling your digital marketing team should be an ongoing project if you want to ensure you’re always using the best tools and techniques, as well as getting the best results.
Far too often, companies take on a business-as-usual approach, with everyone performing their usual tasks and a lack of focus on learning. While this results in getting the job done, it doesn’t help your team grow or develop new skills.
Ensuring you put some focus on learning not only benefits each individual member of your team, it can ensure that you retain talent, grow skills that will benefit your business and bring more activities in-house in the long run.
You might think that team development needs a big budget, but there are plenty of options available that can allow you to grow people’s skills without incurring a high…
Examples of digital marketing tools and techniques to give you an edge in the year ahead
Well, we’ve nearly made it! For years I’ve been looking to the future, predicting how innovations in digital media, platforms and technology will shape marketing in 2020. The cutting edge examples certainly show the exciting opportunities available - there is almost too much choice…
In this article, I’ll explore six key marketing trends based on examples and research on the adoption of the latest marketing techniques and technology marketers can use.
For recommendations on tapping into the innovations in different digital marketing channels, including email, social media and search engine marketing, see all the other posts from the Smart Insights team covering channel-specific digital marketing trends for 2020.
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In 2020, we can see the huge impact that digital marketing has had over the last decade, and more. Looking at advertising alone, these eMarketer predictions show…
Opinion: A writer writes, a marketer reports? - The lazy day approach to not knowing how your role is integrated with the full marketing mix
How many digital marketing skills do you think you have?
Do you think you're employable if you only have one specialized marketing skill?
You're really good at it, you get results and you know that channel or tactic like the back of your hand. But you don't know how it integrates with what your colleagues are working on, the bigger business goals, how it contributes or improves the full customer lifecycle, or even how to do the most basic reporting.
Every marketer should be able to do the most basic of reporting on their work. You don't need to report on all business finances, all channels of marketing and map these together to produce a beautifully formatted customer lifecycle map with every touchpoint and metric of performance on there,…
Nine out of ten marketers expect to increase digital marketing budgets in 2020, but how do you make sure your budget is effective?
Digital marketing has proven itself to be one of the most effective types of marketing. Email, social media, content marketing, search engine optimization - all of these tactics are essential to business success in 2020.
It’s probably why as many as 95% of organizations have increased their digital marketing budget in recent years – and why nine out of ten marketers expect that their budgets will grow in 2020 as well.
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That said, digital marketing is very complex and involves numerous strategies, all extremely important. As consumers increasingly expect omnichannel experiences and want to be able to reach brands on all their preferred channels, marketers have the big challenge of stretching out that budget for countless channels and strategies.
So how do you create a budget that…
Ever since cryptocurrency's arrival in 2009 in the form of Bitcoin, it has caused nothing short of a storm in the financial scene.
Cryptocurrency’s impact on the world is undeniable. Ever since its arrival in 2009 in the form of Bitcoin, it has caused nothing short of a storm in the financial scene.
Its approach to money handling differs so drastically from the traditional system that many see its solutions as the future of currency.
What Sets Cryptos Apart?
How does crypto differ from the fiat money we use today?
For one, it forgoes any kind of third-party, authoritative interference. The transaction process is peer-to-peer, meaning that only the sender and receiver are involved. It is essentially a decentralized network, i.e., there isn’t one data hub or authority overseeing every transfer, but instead, the power is distributed to all users of the network.…
