Our roundup of the latest developments and advice in Modern Marketing
Earlier in March, CERN celebrated 25 years of the World Wide Web. So, it’s official, we can no longer call new media “new”. Yet despite the opportunities for digital media to deliver more relevant, contextual, responsive communications, a common theme in this roundup is that options for targeting through digital marketing are not being fully exploited by many.
Strategy and planning
76% of marketers don’t use behavioural data - this is the shocking finding in this new research from Razorfish. Reviewing the implications of this, Dan Bosomworth gives his 5 recommendations for a real-time marketing blueprint.
Digital Marketing budget allocations 2014 - this summary shows the proportion of marketing budget allocated to digital channels. There is a huge range in % spend on digital according to business sector and maturity. How much of your budget is allocated to digital media?
…
How does your web timeline compare?
You have almost certainly heard that today marks the 25th anniversary of the invention of the web by Sir Tim Berners Lee and of course, CERN are celebrating this - see their timeline of how its evolved. This screen grab of the Next desktop computer used by Tim Berners Lee also shows how far the experience for users has evolved - no need for mobile responsive sites back then!
[caption id="" align="aligncenter" width="550"] Screenshot of the original NeXT web browser in 1993 (Image: Berners-Lee/CERN)[/caption]
On Smart Insights we mainly discuss how marketers can take advantage of the commercial advantages of the Internet. Many of these have been facilitated by the interactions between users now possible via social media as Tim Berners-Lee stressed in his interview with the Guardian this week.
"The web's billions of users are what have made it…
What’s New in Marketing? February 2014 roundup
Each month we look to keep the focus of our actionable advice from the Smart Insights blog on new approaches to grow business across the customer touchpoints of the RACE Planning framework.
In our roundup of marketing developments and advice from February 2014 we have a strong focus on how marketing can support growth across RACE starting with Growth Hacking and Fuelling Growth. I presented our research on approaches companies can use to fuel growth in my keynote this week at the Technology for Marketing and Advertising 2014 conference - the organisers made nice use of Storify for a summary of the event. We also met many Smart Insights members at our stand - it was great to chat to listen to feedback and get new ideas for content and services.
In the talk I couldn’t resist using the analogy of how Virgin Galactic…
5 new digital platforms that consumers will be adopting and what opportunities they give to marketers
Yep, you read that title right! A year in the tech world goes by fast, a lot of developments happen in 12 months. This means that now, as we're well into 2014, we need to be looking further ahead.
It seems as if developers are coming out with new and improved Smart devices every day to exploit new levels of connectivity such as faster 4G and fibre Internet networks.
Forget smartphones, now, we now have smart watches, smart TVs, smart appliances and even smart cars.
So, what are the cutting-edge digital consumer devices to look out for this year, and what do they mean for marketers trying to stay on the cutting edge next year?
1. Smart watches
Easily the most buzzed-about gadget of 2013, expect smart watches (and their leaner cousin, smart bands) to…
Thank you to all our readers and writers for sharing in 2013!
In our last monthly round-up of the year I want to thank all our writers who have shared their insights across the year, particularly our regular writers, so in this summary of advice from December, I have thanked some of our most regular contributors alongside their most popular posts on the latest developments.
The most significant platform for developments this month to be aware of this month are in the SEO (mobile) and Email (Gmail) sections.
Many thanks also if you’re a regular reader too, especially if you have shared, asked or answered questions or commented via the site or a social network. Through “spreading the word” you have helped us grow and share our advice and insights more widely - 82% YoY on uniques the analytics tells us - so many thanks!
Do let us know of anything you'd like to…
A personal End of Year Review of Digital Marketing
You cannot escape the end of year reviews for pretty much everything at this time of year. You’ve got your best songs of the year, the best programmes, sports personality of the year (Andy Murray = best sports personality really?!!), best film….like we said, everything!
I am not complaining though, because here at MMT Digital we enjoy a good end of year review as much as anyone which is why I have decided to do one of my own.
A 12 months summary of my world of technology, web design and build, and marketing
Below is a summary of some of the most interesting subjects in the world of technology,web design & build and marketing that have caught my attention in the last 12 months…
January – March
Give me a slice of Rasberry Pi
As this is the season…
Key questions to ask and insights to use when deciding on the best investment of your precious time and money
Using the latest insights showing how consumers and businesses are using digital media and technology is powerful in helping decide where you need to invest more/less time or budget. Using the right insights can also make an impact when presenting to colleagues or clients about improvements to marketing.
In this post, I round-up some of the significant stats from 2013 which show the big trends in consumer behaviour across different digital platforms and channels that will help you question your priorities in 2014. If you’re looking for specific insights about a particular channel or network, perhaps in a region or country, we compile these together to make them easier for our members to find when creating presentations - see our Online marketing usage statistics and our online marketing benchmarks compilation.
Social…
22 Digital Marketing techniques that demand attention
Update: I update this post annually with a new poll on the techniques that readers think is important. You can see the latest poll in this post on Digital Marketing Trends for 2015 - in the article I have also covered what I see as 30 of the top tools for managing and optimising digital marketing in 2015.
Many of the trends I identified below will remain key digital marketing activities in 2015.
Each year, I review the latest trends in Digital Marketing to help define digital technologies and marketing techniques which will give options for companies to grow their businesses. In 2013 we reviewed top-level digital marketing trends, asking which trends will give the greatest commercial benefits, this year I drill down to the next level to give more specific practical recommendations to increase effectiveness.
What are the major trends in digital marketing for the year ahead?
To…
Our monthly roundup of the latest developments and advice in 5 key areas of digital marketing
1. Strategy and planning
#PlanToSucceed. In October we launched this new campaign offering free marketing planning tools. The idea behind the campaign is to encourage better planning in the countdown to 2014. We also created this new Slideshare to inspire improved marketing planning approaches.
Managing Digital Marketing in 2014? Last month I shared my ideas on 2014 marketing trends. We’re keen also to keen to develop understanding of how marketers will manage marketing in 2014, so we’re now following up with a joint survey with the Technology for Marketing and Advertising Conference (TFM&A 2014) - please take the survey to receive the free report advising on approaches to managing digital marketing in 2014.
Latest technology innovations?. Closely related, in…
Which trends are on your Radar? Which new techniques are you using now?
Adopting the latest marketing technologies and techniques before competitors has always given options for companies to get an edge. 2013 has been no exception, we have reported on many new innovations across all the main digital services in our weekly and monthly updates. Now I'm thinking through which of these will be significant enough to become mainstream trends in marketing practice in 2014.
I'm writing this short post to get feedback on which new marketing techniques or digital technologies you are investing in now which you weren't a year ago and which you see as significant in the year ahead.
Please add to the comments or use the short hashtag #marketingtrends2014 plus your suggestions for the tools or techniques which you see as significant for you or your business in 2014 and explain why.
I'm deliberately not mentioning any specific…
