Making purpose core to your marketing strategy
As a futurist, I always remind my clients that the future isn’t just somewhere we go but something we actively create. Simply because our actions today directly influence and shape our business of tomorrow.
In this article I introduce some of the key trends I discussed in my Smart Insights webinar on December 18th 2014- The Marketing Trends Management Toolkit - free registration to view here:
If you attend the webinar you will have a chance to win a free copy of my new book the Trends Management Toolkit with a prize draw…
An agency view on the Digital Marketing Trends for 2015
Last year, more and more marketers hopped onto online and social media marketing, they embraced data and social media platforms to connect, listen, and engage with prospects customers. Companies were setting the agenda for their content strategy, resolving problems and providing relevant information along the sales funnel, through social media and video.
Mobile marketing reached a whole new level with Responsive Web Design, companies personalized the web experience and ROI tracking has evolved within the digital marketing landscape.
Given the extent of the changes last year, it’s right to ask what changes are coming in this year? While many commentators like Dave Chaffey have given their views on his digital marketing predictions for 2015, they often don't all look at the practicalities. To answer that question of the changes in digital marketing practices, we have created a summary of the views of our agency to check against…
The Smart Insights summary of digital marketing developments
This year we'll be continuing our summary of the 'must-know' developments in digital marketing, so they're available to our members to scan as a quick summary each month. January was a quiet month for changes on the main platforms. The main development to be aware of from January is that Facebook changed it's newsfeed to filter out 'promotional posts'. In this summary, we look at developments across the 5 key areas of managing digital marketing each month.
Strategy and planning
In our State of Digital Marketing infographic we summarised the techniques that work best in digital marketing today based on our Managing Digital Marketing 2015 research to be presented at the TFM&A 2015 event on the 25th and 26th February.
State of B2B Digital Marketing in 2015…
30 cutting-edge digital marketing tools and techniques to help grow your business
It’s my favourite time of blogging year, where we look ahead to what will be the major trends in digital marketing in the year ahead. I find there’s a real thirst for knowledge amongst marketers about the latest trends in digital marketing and Ienjoy reviewing the latest marketing techniques and technologies. For the past few years I have given my recommendations on the trends as I see them, based on reviewing innovation in marketing technology through the year, plus crowdsourcing what Smart Insights readers see as important for them.
Update for 2016 Digital Marketing Trends
Well, that's us nearly into 2016, so we have a new series of updates looking at the latest 2016 Digital Marketing Trends and we have been adding to our coverage of the latest trends:
Managing Digital Marketing 2015…
What does your Horoscope say about your Digital Marketing?
The Digital Marketing Horoscope 2015 links the key digital marketing trends for 2015 with the 12 signs of the Zodiac. Each sign represents a different trend and notable influencer who might share your approach to marketing!
Omnichannel marketing, wearable tech and paid amplification are just a few of the predicted digital marketing trends for 2015, identified by key industry influencers. While mobile friendly content and video continue to be key trends going into the New Year, brands will be focusing their efforts on distributing their content for maximum ROI in 2015. We will also see marketers hone their writing skills to create branded content that is confident, bold and honest to really resonate with audiences.
So, even if you don’t believe your life is governed by the position of the sun, moon and planets, some of the trends below need to be regarded as…
The TOP 5 Trends to look out for in digital marketing in 2015
1.Mobile (still)
“It’s all going mobile”.
Yes, we’ve been saying this for some time now. And every year it gets more true. The technology gets better (both hardware and networks). Things just work better. It’s faster. And easier. So consumers are more inclined to do things on mobile devices. As users, we are all accustomed to our mobile devices. We’re well up the learning curve. And so the payback becomes greater and the effort required becomes less.
For most of us, using mobile devices has become a habit and increasingly a life-support system. This thing in our pocket is the most personal communications device ever invented and many of us would struggle without it (ever lose your phone? Or drop it in the toilet? Or just run out of battery? Or struggle to…
2015 marketing trends lists: Big, safe but dangerous - Don’t let lists limit your thinking!
We’re nearing the end of the 2015 prediction window, where there is the annual glut of big, vague and safe lists of trends we love to read and share. We seem obsessed with lists.
But think of the problem with these lists... Each and every year lists appear to generalise, distort and delete, so by definition they remove what’s relevant to you. They create edges that don’t exist, and so they remove the real value. They can’t help but do that. Any list is written from ‘their’ start point, how likely is that directly applicable by you?
So who wants to read generic trend beliefs? Is it adding to the conversation or layering on more noise or jargon? A list will be most often written to match the agenda, PR objectives, knowledge and experience of the writer/seller. Worse,…
A review of the biggest digital marketing events of 2014
It’s time for us to start writing the history of 2014. This has been a year with its share of growing pains from deploying digital technologies, but also with some remarkable new opportunities emerging from the technologies that connect users to their physical environment and to the human networks that they value.
Here is a month by month description of a year that we all helped to shape and one that provides a lot of lessons to take with us into 2015.
January
The ‘internet of things’ came knocking on people’s doors early in the year. On January 13 Google purchased Nest, the makers of very smart home thermostats and smoke/carbon monoxide detectors.
Under normal circumstances these might not be considered the sexiest of accessories but Nest’s CEO Tony Fadell…
The monthly Smart Insights round up of the latest developments and advice for marketers
There were three major digital marketing platform developments to be aware of in November - these are the changes to the Facebook newsfeed and Twitter tools covered below in our social media section and Google introduced mobile SEO-friendly site labels as featured in the @SmartInsights alert in our SEO and content marketing section.
Digital Marketing Strategy and planning for 2015
Well, it’s already that time of year where it becomes popular to look at marketing trends for the year ahead. Many readers will naturally have been planning and prioritising how you invest in marketing in the year ahead for some time already.
In my article on digital marketing trends for 2015 we asked readers of Smart Insights to vote on what they saw as the most commercially significant trend for their business in the year ahead. We have now had over…
Including 4 practical tips on mobile optimisation
With 2015 fast approaching, we within the marketing industry start to ask ourselves, what’s next? When prompted about their thoughts on the digital marketing trends of 2015, a large number of industry experts gave a similar response as shown in our recent survey Digital Trends for 2015. The answers given by many suggested that mobile marketing is now, and will be the pinnacle of brands' marketing strategy.
There's a similar pattern in the Smart Insights poll of Digital Marketing Trends in 2015 with mobile marketing in third place behind content marketing and marketing automation.
Rand Fishkin of Moz suggested that:
‘for many consumer-focused tasks, mobile is likely to eat away at desktop share’.
Jason Falls suggests that ‘2015 will be all about figuring out mobile in some way, and Google will penalize you for not having…
