21 Internet trends from the annual KPCB trends report
For anybody that doesn’t know, Mary Meeker is rightly famed for her intelligent selection and presentation of the key trends of digital business, so today we’re sharing a summary of her latest report with what we’ve jumped out to us from a marketing perspective - it's hot off the press this week. The full deck is 164 slides, I found I needed two coffees...
Our summary
Mobile, mobile, mobile. We're all going mobile in a hurry. This is where Meeker's report has focused for the last few years. The Internet as a whole is growing, led by developing countries of course, and mobile is growing faster.
Video is growing in power for brands who seize it. Television viewers are evolving to embrace the second screen for interactive content, while also ditching TV for online video content.
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Interesting online media trends for 2011 & 2012
Value/Importance: [rating=4]
Recommended link: eFrontier
Our commentary
A fantastic report from eFrontier, looking back over 2011 and with an interesting outlook on 2012. The report covers, in great detail, the spending patterns globally and across multiple platforms (Google vs Facebook for example) for their client base. It certainly sounds like Q4 2011 was the big spending month with regards to YoY growth, with US retail spend up 18% YoY. The key trends for you to consider from the report are:
Mobile spend (specifically tablets) is becoming increasingly important, likely to make up 16-22% of all paid clicks by the end of 2012
Facebook advertising spend will reach 5% of all spend by end 2012
Overall media spend will grow 15% by the end of 2012
You can view the full report here, or checkout the top level…
