With this much search and social media activity every minute, content shock is increasing as a challenge for marketers in 2021. Take a step back and ask, what happens online in 60 seconds?
When planning your marketing strategy, it can help to look at the bigger picture of what's going online these days. In this post, we ask what happens online in 60 seconds to help visualize the impact of the internet and digital technology on your customers' lives. The number of Google searches, Facebook posts, and WhatsApp messages sent in a mere 60 seconds is truly phenomenal!
What's more, digital media presents a huge opportunity for marketers, but that you need quality content to compete using digital marketing.
Managing Content shock in 2021
All that content and constant bombardment with messages presents an equally huge challenge…
How is cart abandonment and remarketing changing in 2017?
The global cart abandonment rate for Q1 2017 was 75.6%, down 1.2% from the previous quarter, which included the Christmas shopping season.
This data is taken from more than 500 ecommerce sites and tracks abandonment rates across six key sectors.
There is plenty of variance between the sectors studied, and it's interesting to see why. For example, while fashion site experience lower than average abandonment rates, at 68.3%, abandonment in the finance sector is much higher, at 83.6%. Travel sites also experience high abandonment rates, at 81.7%.
Broadly speaking, the more complex the on-site experience and purchase process, the higher the abandonment rates. So, a fashion retailer with a simple checkout and relatively low-cost items will experience fewer drop outs than a travel site with more expensive products and longer forms to complete.
We know…
Chart of the Day: Google and Facebook online ad revenue surges whilst revenue of all other providers shrink.
Healthy markets are defined by competition. Consumers have many providers to choose from, and those providers must constantly innovate to improve their service or make efficiency savings to be able to reduce their price - or else the consumers will move to a competitor which is doing so. Monopolies are terrible for consumers because they are defined by a lack of competition - hence why in most countries regulators explicitly ban companies from establishing monopolies in most sectors. But what about Duopolies? This is when a market is dominated by two large players - they still compete, but often the competition is less fierce because of the lack of other providers.
As new stats from IAB, Facebook and Google show, the digital ad market is entering duopoly territory. Google and Facebook saw very healthy rises in…
Retail Industry is set to spend a record 15 billion on digital ads this year
The retail industry spends more on digital ads than any other vertical. It outstripped automotive, travel, financial services, pharma and media this year. It is predicted to smash it's 2015 record of spending $13 billion on digital ads by $2 billion, racking up an impressive $16 billion in digital ad spend this year.
That's the good news. The even better news is that these trends are only getting started. e-marketers 2016 predictions forecast digital spending increasing still further to a massive 23 billion by 2020, as you can see from the chart below.
Separate data from CMO survey also confirms this big shift to digital. Their data shows consistent double digital rises in digital ad spend since 2012. This is showing no sign of…
Mobile, social video and messaging apps: The big trends to inform your 2017 strategy
Each year, analyst Mary Meeker, a partner at KPCB does a rather fantastic job of curating a vast range of pertinent internet marketing stats , and 2016 is no exception. Her 213 slide presentation is 'packed to the gills' with a panoply of charts, graphs and data. You can view the whole deck below:
For those without the time to browse all 213 slides, we've picked out they key points for marketers, just as we did last year, so you can stay abreast of the latest trends.
#1 Rapid Smartphone growth concentrated in emerging markets
We saw last year that mobile outstripped desktop for the first time when it came to web traffic. This year we see Smartphone use continuing its strong…
See the explosive growth of mobile in real time
Because of the massive shift towards mobile over the past few years, it's difficult to overstate it's importance to marketers. This Infographic shows how online users are spending their time and highlights the scale of the trend towards mobile. To create it we analyzed raw internet traffic statistics, to provide users with analytics to reflect average day-to-day usage trends. From the number of tweets sent from mobile devices to number of people accessing Facebook to even the number of Snapchat photos uploaded on an hourly basis. Here are some ways the stats presented here could help you:
Effective Targeting
Let’s say you are looking at the most appropriate launch pad for your product, you can use some of the crucial data that the infographic provides, such as:
Every hour 159,817 products are purchased on mobile devices from Amazon marketplace sellers
Alibaba generates 542,237 in mobile ad revenues
…
Social media is massively disrupting the online news industry
The era of online publishers may be coming to its end. More and more statistics are showing that people receive news from sites such as Facebook rather than going to traditional media sources. Furthermore, once people read news from social outlets, they generally discuss the stories on their on Facebook and Twitter pages rather than on the sites where the pieces originated. This means, online publishers are losing traffic as a result of social media rather than experiencing further growth.
Since Facebook announced its new “Instant Articles” feature, which allows anyone to publish articles almost automatically, the threat is becoming even more real. After all, if anyone can produce content with automatic access to a built-in audience as well as conversational tools, why would anyone ever need authentic online news sources?
This is the dilemma the industry is currently facing--and the signs are…
Late 2016 the tipping point will be reached, as digital spend outstrips TV advertising for the first time
If the forecasts based on current data from emarketer are correct, the US is about to spend more on digital ads that it does on to TV for the first time ever. This is the culmination of years of growth in digital advertising, but has been given a massive boost by the explosion of mobile ads over the last couple of years. From virtually nothing a few years ago, mobile advertising is in a renaissance. Now that over 50% of internet users are on mobile devices, it makes sense for budgets to be shifted to digital spending.
The data in this chart also points to other mega-trends, such as increased online video steaming rather than cable TV viewing, as well as increased time spent on social networking sites. These all combine to mean we…
How do the trends of 2015 compare to 2016 and what are the implications for your marketing investments in the year ahead?
Around November/December/January of every year, there is a flurry of posts discussing the trends for the following Season. This time around is absolutely no exception!
With trends posts already creeping including Dave Chaffey’s Digital Marketing Trends for 2016 post), they undoubtedly make for interesting reading and help you consider further where to prepare for the year ahead. In Dave's post we asked Smart Insights readers to vote not just on 'what's hot' or what they expect to drive the most leads and sales, but what will give the biggest increment - or improvement - a key difference when looking at changes.
In early December we'll be doing a 'deep-dive' into trends for the different channels too at our free online summit - check out the agenda below - you can register in advance…
Digesting Mary Meeker's 2015 Internet Trends Analysis
I always enjoy and gain great insight from Mary Meeker's 'State of mobile marketing' reports which she regularly publishes at this time of year via Kleiner Perkins Caufield & Byers. It's part of a 2015 Internet Trends report available from KPCB and also available in Slideshare format.
2015 Internet Trends Report from Kleiner Perkins Caufield & Byers
The only issue is their scale - the deck is pushing 200 slides, so this year we're again giving a need-to-know digest of what's hot and what's new to save your eyes and digestion system.
Of course there are a lot of data points showing that Mobile use is BIG and growing BIGGER, but you'll know…
