Every day, we instinctively change our communication styles to fit our audience

That bawdy joke? You’re never going to tell it in the presence of your buttoned-up in-laws. Instead, you’ll wait until you’re surrounded by old friends. Why? It comes down to intuition. As children, we begin to understand that no two people communicate the same way. Yet by the time we hit adulthood, we seem to forget that fact, especially when it comes to corporate communications and marketing. Instead of lumping together all our prospects and customers, we would be much better off if we focused on connecting with them on the basis of their personalities. In other words, we should speak their language, not try to force them to learn ours. [si_guide_block id="44461" title="Download FREE Resource – Email trends 2017: A visual guide" description="Review your approach to email marketing by reviewing the latest trends."/] Authors Jeremie Kubicek and Steve Cockram dived…

Don’t make mistakes that others have already learned to solve; these email marketing strategy tips will give you the foundation you need to increase your conversions

There’s nothing more frustrating than knowing that you’re making mistakes that others have long since solved. If you could learn from their mistakes you could avoid repeating them yourself. This is especially true with email marketing strategy. [si_guide_block id="59002" title="Download FREE Resource – The State of Email Marketing" description="Global benchmarking research report to support email marketing excellence."/] You’ve put the effort into getting your subscribers on your mailing list, so the last thing that you want to do is risk losing them by messing up. Sent too many emails in a day? You’re spamming, and they’ll unsubscribe. Focused too much on sales? You’re not valuing their wants and needs, and they’ll unsubscribe. No matter what mistake…

Review your approach to email marketing by reviewing the latest trends

Email marketing is THE evergreen channel which is usually so effective in many sectors that is usually in the top 3 most effective channels driving website visits leads and sales.  So, it's important each year to assess new email marketing techniques and the email capabilities you are exploiting. Drilling down into your own data, and analysing it as a team, can help you get to grips with what you need to refine in 2018. But, sometimes, you need to take a breather from all that analysis and get some fresh perspectives. In our email marketing trends guide, in partnership with Pure360, you get just that. Unique insights from some of the UK’s leading industry experts. Experienced views that will help you refocus your strategy and kick-start your planning. [si_guide_block id="44461" title="Download FREE Resource – Email trends 2018: A…

Learn how to craft a customer-centric email sequence that engages and converts with personalized content

Content marketing - in fact, all things content - seemed to be all the rage in 2017. Companies and agencies pushed out more emails and content than ever before. And the commentary keeps rolling in, especially from social channels. But now, what content you serve up, to whom, and when, needs to be your most pressing concern. Because while your prospects may be seeing lots of content, it may not be the right content - content that will inform, engage, invite action and ultimately lift your conversions and revenues.

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Let’s keep in mind the goals of content marketing, which are to: Create a positive brand connection Segment your…

Deciding where to focus your efforts in 2018 is important. It helps with budget and resource allocation, and it alerts you to areas where you might need to upskill your team

Reviewing the performance of each campaign, across every channel is a good place to start. Every business is different and every audience responds to different channels in different ways. In ecommerce, however, we’d argue that whatever sector your business sits in—email marketing needs to be a top priority in 2018. Read on and we’ll tell you why.

Email delivers the best ROI

Why focus on email marketing and not the newer, shinier channels? Well, despite the fact email might not be the sexiest channel, more often than not, it actually delivers the best ROI. Some marketers may mistake maturity for irrelevance and fear that email won’t be able to cut through the noise. But this couldn’t…

Our recommendations and reviews on email marketing broadcast software options

Since I delivered one of the first training courses on Email marketing in 2001, I have regularly been asked for recommendations for affordable E-mail broadcast software packages for Email marketing and sending Enewsletters. Today, email services are far more sophisticated when I first became involved with Email marketing 15+ years ago. The main changes are: All Email services have some features of Marketing Automation including dynamic content, automated email sequences based on actions and lead-scoring scoring based on content interacted with (particularly important for B2B Email marketing) Many email services are now part of broader 'Marketing Cloud services' particularly relevant for larger businesses. These are covered in our enterprise marketing cloud review This post highlights some of the options for businesses of different sizes that are most commonly used in the UK and delegates on my E-mail marketing courses have recommended to…

New in the email marketing world? Learn how to construct an effective email campaign

By now, you may have at least heard someone talk about email marketing. Maybe one of your colleagues is a great fan or one of your close friends can’t emphasize enough how it has saved his business. No? You’re serious? Well, fortunately, you have arrived at the right article, cause we are here to tell you all you need to know about this digital marketing trend that everyone is talking about. Ready? Let’s get started!

Why should I be already sending email marketing campaigns?

Email marketing offers endless advantages; it’s becoming one of the most popular digital marketing tools, used by both big and small companies all around the globe. How nice can it be to become global with just one click? But, first things first, let’s talk…

Chart of the Day: What are the most difficult email marketing tactics to implement? ~ Part 2 of 2

Last week we discussed the most effective email marketing tactics. This week we look at the opposite side of the coin at the most difficult tactics to use.

What are email marketers finding difficult?

In the chart below, email marketers are struggling with list segmentation (42%) the most. Testing and optimization (38%) come in second. Keep heart my little email geeks, you can do it!

It's complex - but why?

Some of the most difficult strategies are the hardest to implement. That's not a surprise. But why are email marketers struggling? Is it because there is a: lack of knowledge? missing infrastructure? lack of support within the business? lack of time?

Let's break it down

List segmentation

To correctly segment data, you need just that - data.…

Why you need an email strategy for 2018 - the best behavioural email marketing predictions for the coming year

It’s that time of the year when you’ll see a wave of marketing predictions for the forthcoming year. While they may seem ubiquitous, predictions do play an important role. They act as a reset button in the mind of the marketer. They allow us to reflect on the year that’s passed and contemplate whether we managed to achieve what we set out to do at the beginning of the year.

Join Komal Helyer, Marketing Director of Pure360, one of eight speakers, for a practical webinar on Behavioural Email Marketing predictions for 2018. Learn the strategies brands will execute to recover lost revenue and increase sales uplift online, using behavioral email marketing.

They also - importantly -give us a rare chance to look further into the future than we normally afford…

Chart of the Day: Most effective email marketing tactics ~ Part 1 of 2

This is a two-part series, where we will look at the most effective email tactics and those that are the most difficult to implement. View the second part of this series to discover the most difficult email tactics to employ.

What is a tactic?

Tactic - noun An action or strategy carefully planned to achieve a specific end.

Step 1: Where do I start?

Before you even begin to think about the strategy, you need to decide what end result you want. What does success mean for your email marketing? Does it mean: Opens and clicks Revenue Subscriptions List growth Brand awareness Customer satisfaction List growth

Step 2: What tactic do I use?

In our chart below, there are 7 tactics that have been used, with varying success. There are many others that you can use, for example, A/B copy testing, asset creation,…