Chart of the Day: Why people aren't reading your emails but are still subscribed to them
The inbox of the average customer is a cluttered one. Every online store and brand they make a purchase from wants them to come back, meaning enticing offers, discounts, and sales are constantly being thrown at them. As a result, you may find the number of people receiving your e-newsletter and the number opening it are vastly different.
Yes Lifecycle Marketing polled 1,000 people who have made an online purchase in the last 12 months to learn what motivates consumers to engage with retailers. When asked why they may stay subscribed to emails that they don't read, most people (42%) said it was because they scan the subject lines in their inbox to see which emails they want to open.
Subject lines should be persuasive and summarise the contents of your…
Which activities improve the results from email marketing
Time is often limited when creating emails and planning marketing automation activities, so it’s useful to focus your activities carefully in order to gain the best ROI.
This new research reviews the success factors for email marketing, which is a highly rated channel for ROI.
Brands that describe their email marketing programs as successful report generating an average email marketing ROI of 42 to 1, while average email programs report an ROI of 37 to 1.
Yet similar to our Email marketing excellence research this research shows measuring the ROI is challenging:
Beyond measurement, the research examined a wide range of factors. The visual below is worth reviewing since, as the report details, there are some surprises amongst the ones that were associated with increased ROIs and by some of the ones that weren’t.
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Chart of the Day: Research shows the most popular measurements and KPIs for email marketing evaluation
I’ve been taking a look at the latest trends in email marketing based on the DMA Email tracker in advance of speaking at the Email Innovations Summit at Data-driven business later in the month.
Since the focus is data or insights-driven business, I was interested to see how evaluation of email marketing has moved on (or not).
I like the DMA email tracker report since it asks respondents to a survey to give an estimate of the average ROI of email marketing.
This always shows the power of email marketing as a relatively low-cost responsive medium which drives results in many industry sectors...
In 2018, the ROI of email marketing is £32.28 for every £1 spent, up from £30.03 last year.
Metrics and KPIs used to evaluate email marketing
Digging into the details of how email marketing is evaluated,…
Chart of the Day: Digital offers can help drive shopping and brand engagement
Email campaigns are a great asset to generate traffic to your website and keep your customers informed about your latest offers. However, research from Adobe has revealed people’s most annoying aspects of branded emails and receiving too many of them comes top of the list.
Personalization was a big factor in email annoyances, with incorrect data (22%), already purchased product info (22%) and ‘creepy’ over-personalization (16%) also appearing high up the list. Too much personalization is a bigger issue than having too little, which garnered just 9% of responses.
You want your emails to be customized to the reader but still read like one human being speaking to another. The quality of this written communication was second-most annoying, with 23% of people saying they received emails that were too wordy or…
Chart of the Day: A third of marketers report open rates of 10% or less
Email marketing is an effective way for you to build brand awareness, communicate with your customers, and generate revenue. However, when your email address list sits in the tens, or even hundreds, of thousands, it can be easy to settle for low open rates.
After all, let’s say 16,000 people open your latest sales offer email. That almost enough to fill an NBA arena. Sure, it’s the New Orleans Pelican’s Smoothie King Centre, the smallest one in the league, but doesn’t it sound better this way? Anyway, on an industry level, 8% is below expectations. Why not tweak your message or layout and aim a little higher?
Demand Metric and Return Path asked marketers to share their average open rate for bulk email sends. Let’s take a look how they answered, how you should rank your own email…
Find out how Southbank improved their open and click-through rate with a simple email welcome sequence
First impressions in life are all important. This is certainly true in the world of email. Welcoming a new subscriber is a key point in a customer’s journey, and can be a substantial factor in their retention.
At Southbank Centre, the UK’s largest arts centre, one of our challenges is around clearly communicating our vast and varied events programme. So what did we do? We sent a warm and welcoming email to those that signed up to our email list, either through our website or wifi. The first step in our strategy for a seamless email journey.
Our messaging reflects the warm and friendly nature of our site. This is accomplished with the upfront greeting and upbeat copy to complement our newly introduced branding. Paired with…
Chart of the day: Email marketing tips to innovate your strategy
When it comes to email marketing, there’s always some discussion about its relevance as a digital marketing channel, in the fast-paced world of instant messaging and social media. However, each time it comes out as a winner in the debate.
Email platforms can be used to deliver specific, personalised and prolonged marketing communications to your user-base, making it vital for marketers to use this channel to its full potential and innovate their email marketing strategy.
A recent chart on MarketingCharts shows the various different ways in which companies want to innovate their email marketing strategy in 2018, as compared to 2017. Creative use of behavioural triggers, use of dynamic content and automation to trigger one-to-one communication are right up there, as more than 50% of to try these creative…
Send the right message, to the right person, at the right time: Automating your campaigns
Automated campaigns are the backbone of a successful email marketing strategy; campaigns that are set up within your email system and send automatically based on specific rules. In this blog post, we will cover 5 automated campaigns to consider as part of your lead nurture sequence.
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1. Welcome series
This is often the first impression that a prospect has of your brand and gives you the opportunity to immediately start to build a relationship with your new subscriber when they…
Email is a marketing channel that has evolved over the years, smartly adopting new technology and adapting to demands of the changing times
Emails have been in place for around four decades now. It is a remarkably cost-effective way to build long-lasting relationships with customers and drive business growth. Marketers who can adhere to the principles of correct email marketing will surely be able to give more bang for the marketing buck.
Here’re the top reasons why emails reign the marketing world as a noteworthy medium.
Emails can be personalized for individual subscribers
Emails can simulate one-on-one conversation with your subscribers and impart a personalized experience to them. You can send real-time emails according to the triggers such as website activity, past purchases, cart abandonment, etc. It facilitates “marketing trinity”, that is, sending the right message (offer) at the right time to the right person.
See how ASICS sends an interesting cart abandonment email to…
Use these 11 classic techniques to boost email engagement
Is a bottleneck breaking the momentum of your emails? It’s time you rethink your email marketing strategy and create interesting emails that can get you better subscriber engagement.
With 149,513 emails being sent each minute, standing out in the inbox is of utmost importance. Below, EmailMonks brings to you simple email marketing mantras that can help you to develop visually impressive emails for your subscribers all over the world.
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1. Use interactivity
According to State of Email Report 2018 by Litmus, interactive email design will be the top email design trend in this year. In addition to GIFs and cinemagraphs, email marketing has now transcended to hamburger menus, accordions, sliders, hot spots and search bar right in the email.
2. Incorporate parallax…
