When it comes to your email marketing channel, the key to realizing and implementing this sales approach is through prospect segmentation, the more specific, the better.
I see it way too often: companies going for the quick sale. They do it before they even get to know you. It’s like a salesperson at a retail store, immediately after you walk in, saying ‘Hi - I know just what you need, and it’s right over here!’ Big time turn off. Plus, you’ll probably never go back there again.
Such ‘push’ selling is dead and has been replaced by personalized selling approaches. When it comes to your email marketing channel, the key to realizing and implementing this sales approach is through prospect segmentation, the more specific, the better.
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In case you’re still a doubter, here are some compelling statistics from email automation vendor Mailchimp:
Opens for segmented email campaigns are 14.3%…
Marketing AI implies the art and science of personalized marketing in an age where creativity and simple data collection are not enough to drive your business forward
Not long ago, the marketing process was seen as a human endeavor perfected through several cases of trial and error. The idea of automation streamlining the marketing process looked like science fiction. But with the dawn of the Digital Age, new technologies are transforming the marketing landscape. One such technology is Artificial Intelligence (AI).
Introducing artificial intelligence
The first breakthrough of AI was in 2016 with the introduction of machine learning. It is basically the next logical step in computing: A program that can figure out things for itself. In other words, it is a program that can reprogram itself.
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Chart of the Week: 43% of organizations are "holding steady" when it comes to the effectiveness of their email marketing
Email remains to be one of the most popular marketing channels, helping marketers to reach a wide audience, convert leads and re-engage existing customers. However, the fact that it is so heavily used by marketers means that it comes with a number of challenges, which are resulting in variations in terms of the results that marketers get.
When it comes to marketers’ email marketing effectiveness, 43% reported that their effectiveness is holding steady. Demand Metric and Validity’s the State of Email Marketing 2019 report revealed that more marketers are “holding steady” compared to 2018’s 37%, however, this seems to be because fewer respondents are reporting an increase in the effectiveness of their email marketing.
[caption id="attachment_146623" align="aligncenter" width="939"] [Email marketing…
Chart of the Week: Only 57% of personal emails are now being opened by recipients and just 37% are viewed as being useful
People are now spending less time checking their emails, according to research from Adobe. Personal emails have seen the biggest drop since 2016, in terms of minutes spent checking them, following a small increase in 2018. When it comes to business emails, while they are checked less than in 2016, they have seen an increase in minutes being spent looking at them compared to 2017 and 2018.
Personal versus work emails
In terms of open rates, people are a lot more likely to open work emails than personal emails. Around 80% of work emails are opened on average, with 59% of work emails being deemed useful by recipients. In fact, people spent three hours or…
With so many emails being delivered each day, how do you stand out and make your email count for your subscribers?
According to Radicati Group, the consumer and business emails sent and received every day will exceed 281 billion in 2018. This is expected to increase to 333 billion by the end of 2022.
With so many emails being delivered each day, how do you stand out and make your email count for your subscribers?
The answer is RICH MEDIA.
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What is rich media?
Rich media is a broad range of interactive digital media that show dynamic motion and make use of improved…
Should you sneak marketing into your newsletter?
Email marketing is an oldie but goodie. It ties in second place as the second-most popular marketing method in the United States.
[caption id="attachment_144816" align="alignnone" width="640"] [Image Source][/caption]It’s popular because it works. As long as you can get your message to the right person, and you can convince them to open it, you’re golden. Of course, getting the message to the recipient has become more difficult over the last few years.
Why it’s getting harder to get your email through
The use of AI in email scanning services has made it a lot harder to get marketing emails through. In fact, they’ve become so effective that we’ve seen a drop in the overall percentage of spam emails. In 2012, 69%…
Email localization goes beyond content translation. Here’s how you can build customer trust and engagement in countries other than your own, using email localization
Contrary to popular belief, email marketing is not dead. In fact, there are over 280 million emails being sent on a daily basis, meaning emails are an international phenomenon.
Today, most companies have a global database of recipients, which allows them to promote their services to a larger platform, helping to boost their sales.
Unfortunately, only 19.36% of retail emails are ever opened, which is significantly below average when compared to other types of emails that achieve an open rate of 26%.
Why is this?
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Whether you’re buying dedicated solo emails, newsletter sponsorships, or native email ads, email advertising is consistently the king of ROI for generating new leads and customers
Just how much bang for your buck can you expect to get out of email marketing campaigns? According to one study, each dollar invested in email campaigns yields $44 on average in return. Also, consider that 91% of users like getting emails from companies they do business with, and it’s clear why email is the largest source of new revenue for 59% of marketers.
One of the most overlooked but best ways to acquire new leads and customers to market to via email is — surprise, surprise — email advertising. That’s because prospects who initially engage with your brand in the email medium tend to purchase at far higher rates in this same medium compared…
Chart of the Week: 42% of email senders have a good reputation score but is that enough to get emails into inboxes?
Email marketing can help convert leads into customers, re-engage existing customers and provide a high level of ROI – if you get your campaign right. Your emails aren’t just about engaging images or CTAs being in the right place, first and foremost, your campaign needs to be about getting emails into inboxes, which is where many people fail.
According to Return Path’s 2019 Sender Score Benchmark Report, 2018 saw more than 600 billion emails sent by spammers, which ultimately means that email providers get stricter with protocols designed to stop spammers. While these protocols are meant to protect people from potentially harmful emails, legitimate senders can be affected.
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It's crucial you choose your words wisely, especially when you are crafting an email subject line.
Staying on top of all the emails you send — whether they're automated or one-shot kind of emails — can be tricky, especially when you don’t have enough time to engage with all of them and update them regularly. That’s why it is crucial you choose your words wisely, especially when you are crafting an email subject line.
In this blog post, I’ll share tips and tricks to help you write actionable email newsletters, as well as send more effective cold outreach emails.
[caption id="attachment_141880" align="alignnone" width="640"] Image Source: Invespcro[/caption]
In 2019, it’s estimated that mobile email will account for 24% to 77% of open emails, depending on the market and audience they're sent to.
This is huge.
On the one hand, it means that you…
