The value of transactional emails through dynamic content
Did you know that transactional emails are considered to be the most important by email recipients and they can boost revenue by 33%? Research by Email Monks and Avari shows how predictive dynamic content is increasing conversions in transactional email campaigns.
Their Infographic and guide explains how to optimize your email campaigns, sharing practical information for planning and delivering your personalised content based on the activity of your email recipients. Steps like embedding live social feeds in your emails or including cross- sell recommendations in your order confirmation emails can increase revenue.
You can download their Dynamic Transactional Email E-Guide (registration is required).…
The benefits of choosing a local email marketing service provider
While looking for the right email marketing service agency, try giving priority to those based in your local area since this will let you easily quickly communicate with the agency. For example, you can visit the office when you like, although the fact is, many business owners, even through working with a local email marketing service can take a great amount of time as well as resources. Whatever the issues are, always make an effort to find the right email marketing service provider.
I would like to share 5 issues to consider as you search for the perfect email marketing service, along with the benefits of choosing a local agency:
Issue 1: Consider the 'Industry' factor
Give priority to those email marketing service providers that have served in the same industry that you are in. For example, if you are in the business of selling key chains…
Practical 'non techy' steps to optimise your email campaigns for mobile
With the increase in consuming content of the move and email marketing being as popular as ever, it's not even a question to ask if we need to optimise our email campaigns for mobile.
Salesforce in Canada have produced a useful infographic, listing 18 ways to help steer your email marketing to ensure your email is well received on mobile and tips include how to ensure your images don't pop out horizontally!.
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Don't miss out on new email marketing tactics
We enjoy the style and content of the infographics from the Email Monks who always share good best practices and top tips for email marketing. Last year, was all about Responsive Design (email design) and Mobile Email. So what's in store this year for the remainder of the year?
Scan the infographic to find out their top 14 email marketing predictions which include email designs which are wearable and micro-targeting, as systems gather data from activity across social media. Please tell us any of your predictions?
Hopefully if you're a member of Smart Insights, you will have seen our Email Trends guide, but if not check that out too, it's a free download for all members.…
A review of essential features for newsletter software
Despite the flourishing technical capabilities of email marketing programs, a huge percentage of email marketers send emails and newsletters without making the most of the services on offer, thereby writing off a lot of potential. Whether it be a poor delivery rate, inconsistent newsletter display or insufficient tracking facilities, there is usually room for improvement. But how do we know which features are the most important?
These 10 features are not 'rocket science', nor do they require any specialist knowledge. But they are fundamentally important if your email newsletter campaign is to be successful. They should help you to differentiate between newsletter marketing providers, whether you are setting out or reviewing your current provider.
Software certifications
A customisable sender address
Content personalisation facilities
Recipient grouping and segmentation
Duplicate dispatch control
Automated lifecycle emails
Consistent display on mobile devices
Consistent display in all web and email clients
Comprehensive tracking options
A/B tests: establish the best…
Using the Three Cs Formula to engage your subscribers
The delete key is only seconds away, so how do you structure an email to avoid being deleted?
Eventbrite asked me to deliver email copywriting tips at the London Brite Space event, to help event marketers avoid the delete key and aid conversion.
As the copy tips are relevant to more than just event invitation emails and went down so well I thought I’d share them and slides here.
Stand in the readers shoes
Start by thinking from the readers’ perspective. The reader has simple questions:
1. What’s this email about?
2. Why should I care, what’s in it for me?
3. What action should I take?
Your job is to answer these questions – and quickly. Making sure the tone and voice is all about what the reader wants and not what you want. A simple…
10 Email Marketing Experts recommend where to focus
When we ask readers which are the most important digital marketing techniques today, email marketing is always in the top three and getting increased budget in many companies. So, learning the latest email marketing approaches is important given the degree of competition and importance of new mobile email marketing approaches today.
'Even though email competes with organic and paid search for ecommerce orders, it delivers the highest sales volumes than social media or display'
As part of our new Email Marketing Trends 2015: A Visual Guide report we interviewed Email Marketing Experts from around the globe who are successfully delivering email marketing for their clients' brands and they enlightened us to how they feel companies should be maximising their email campaigns this year.
Here's a summary of their insight into their forecasts for 10 trends in email marketing we identified this year:
Trend 1: Simple Email design to work…
Ideas to turn Email Unsubscribes into Email 'Opt-Ins'
EmailMonks have another useful infographic here exploring creative ways renowned brands are including unsubscribes in their emails and retaining their lists. In their words 'at a point, where our readers have decided to opt-out, the most we can do, is take a chance by giving them a reason to stay! The company’s unsubscribe landing page should clearly state this ‘reason to stay’!
Their Infographic provides best practices, how to avoid known pitfalls and creative ways of managing this. Do you have a one click unsubscribe to save time or a preference centre. Take a look at how companies including Abercombie & Fitch and KissMetrics have become smarter at converting 'Opt-outs' to 'Opt-ins'.
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Although mobile opens are growing in importance, desktop clickthroughs dominate
This analysis of over 395 million sent via MailChimp reveals the impact of mobile devices on email engagement and how Responsive Design can improve email clickthrough rates (CTRs). We all know that mobile rendering is now important, but don't expect so many clicks from those emails read on mobile:
Email clicks are higher from desktops compared to the 'combined clicks from mobile and tablet devices' and desktop users click on more email links - unique CTRs are 40% higher on desktop compared to mobile.
So, the goal of emails rendered on mobile should be to make a big enough impact such that some readers will make a mental note to return to the email on desktop...
Their infographic shares more interesting email engagement facts as it's apparent that Email Marketers and Marketing Managers planning and designing their email marketing need to take on board these device differences,…
Every piece of content should be as long as it takes to convey the message, and no longer...
How many times do we ask ourselves or colleagues, is there is any successful evidence to demonstrate how long different types of content should be (taking into account the restrictions of our platforms)? For example, length of our updates across Tweets, Facebook updates, LinkedIn posts, Videos, and slideshares, email marketing subjects ...
Well the folks at Buffer and Sumall have been looking into this and we thought this was an interesting summary to prompt that question - should we be doing this differently?
Highlights: Tweets receive a 17% higher engagement rate if they are no more than 100 characters and the Top YouTube Videos are no longer than 3 minutes.
Of course the right answer is 'it depends' copy needs to be long as its needed, according to your…
