With today's interest in social media it's easy to forget the importance of regularly published email newsletters for customer communications.
They were in fact the first marketing tool that offered sharing (forwarding) capabilities - an early social media tool! If you already produce a regular email newsletter, it's a good time to review it and see if a refresh is in order.
To help you think through the issues to consider in an enewsletter refresh, my interview this month is with Denise Cox who, through the service and advice provided by her company, Email Service Provider Newsweaver, has been helping com
panies deliver email newsletters since 1996, so her specialist advice is well worth listening to!
