To encourage people to make recurrent purchases from your website, you need to ensure a quality user experience
Subscription e-commerce is booming because of several factors. Convenience and reducing the need for engagement on behalf of the buyer both play a critical role. McKinsey research shows that 15% of online shoppers have signed up for one or more subscriptions. According to the same source, the subscription e-commerce market has grown by over 100% since 2011.
To encourage people to make recurrent purchases from your website, you need to ensure a quality user experience. Everything matters – from website design and performance to marketing and customer service. To ensure the success of this business model, you have to put emphasis on the following key essentials.
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Personalizing on a B2B level is more important than ever
Personalization for B2Bs is staggeringly more effective than giving visitors a flat, generic experience. 80% of B2B businesses surveyed said that personalizing their website was more effective when it came to reaching their company’s objectives than unpersonalized content.
But personalization for B2Bs has not been a widely adopted strategy. Businesses say they don’t have the technology, the required data, or even the resources to personalize for their customers on a one-to-one level.
However, just like regular customers, B2B buyers are beginning to expect and even demand relevance at every point in their buying cycle. Mass marketing is no longer applicable. It is no longer the aim to find the message that will resonate with a large number of your customers: you’re looking to find the most important message for each individual buyer.
B2B…
Black Friday saw a 41% uplift in sessions over the Black Friday weekend period and 59% more conversions
With another Black Friday and Cyber Weekend done and dusted, we’ve crunched the numbers to uncover how retailers performed and the key trends for 2018.
This year once again saw record online sales, with Adobe announcing that US consumers spent $7.9bn online on Cyber Monday alone.
Across Croud’s global retail clients, the numbers matched up to this trend, with an average 141% year-on-year uplift in online revenue. In line with this, there was also a 41% uplift in sessions over the Black Friday weekend period and 59% more conversions.
Conversely, average order value (AOV) increased by only 0.5% on average, suggesting that more customers are taking advantage of Black Friday and Cyber Weekend promotions.
Cost-per-clicks down on 2017
Across Croud’s retail clients, shopping costs-per-click unsurprisingly increased week on week over the Black Friday weekend, but, when compared with…
This article covers 50 actionable methods you can implement to get quality backlinks to your site
Search engines assign backlinks a lot of value when it comes to website ranking. This means, if you own an e-commerce site and wish to stand tall above your competitors, you need to have many quality backlinks.
However, if you are 100% involved in the day-to-day running of the site, it may prove impossible to scout for the reliable link building methods that generate genuine traffic. But you no longer need to worry about that. This article covers 50 actionable methods you can implement to get quality backlinks to your site. Without further chit-chat, let's get the ball rolling.
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1. Guest posting
This is…
Make sure you avoid these costly e-commerce mistakes at all costs
There are many ways to grow your e-commerce business. Similarly, there is a multitude of ways to kill it. If you have a well-designed site, good products, a smooth checkout process, and still aren't getting good conversions, you might be committing any of these below-mentioned mistakes that are fatal for all e-commerce businesses.
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1. Not having a clear site navigational structure
Yes, it happens. Sadly, most of the e-commerce sites don’t pay much attention to their navigational structure. If your navigational structure is not clear, it will confuse your visitors, and they will feel lost. A good navigational structure will not provide a good user experience but will…
The growing demands of the online visitor
As reported by Internet Retailer, the projected online global consumer spending by 2019 will more than double the $3.551 trillion of the global spending in 2015, accounting for 12.4% of the total retail sales. It is also forecast that retail giants Amazon, Alibaba and eBay will by 2023 account for 40% of retail sales.
These numbers show that consumer inclination toward online shopping is increasing. However, the gap between what consumers want and what they get is also widening.
Online retailers are having to think outside of the box to differentiate and meet the expectations of their online customers. What was deemed a ‘point of difference’ and ‘cutting edge’ three years ago is now the expected norm. What was once seen as a retailer going the extra mile is now taken for granted. With the emerging new technologies being adopted by businesses Amazon has…
How to start an eCommerce (business on a budget)
The eCommerce market has been growing at a tremendous rate in the last ten years. According to the data available on Statista.com, about 1.66 billion people made an online purchase in 2017.
Logically, many people are thinking about pursuing a career in that field. Launching an e-store is usually perceived as a demanding and time-consuming process. People spend day after day analyzing prominent eCommerce websites, trying to spot the products that could make them the new Jack Ma or Jeff Bezos. Also, you might think that launching and maintaining an online store costs a lot of money. While the expenses might grow in the latter stages of its existence, the initial phase doesn’t require that much money. In this guide we’re going to give you some practical tips on financing an e-store before you win over your first customer.
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Chart of the Day: Shopping moves away from retailers after the first purchase
If your company sells products that lend themselves to repeat purchases, your marketplace visibility is essential. Cars, laptops, and suits may be more one-off buys (unless you’re of a particularly affluent persuasion), but when customers want small items, they opt for online marketplaces over retailers and buying directly from brands.
Research from Salesforce and Publicis.Sapient found that 87% of people begin their search for a product on digital channels, up 16% from last year. When asked where this search starts, 28% of people prefer to start with Amazon, though 48% of people prefer Google (a large increase from 17% of people last year).
When searching for products for the first time, it would seem that the public prefers to find a retailer through Google, and then browse marketplaces for…
How AI is revolutionizing e-commerce even for small businesses
If you attended any digital marketing or eCommerce conferences this year then you know that artificial intelligence is one of the hottest topics around. Speakers are talking about it, vendors are selling it, and attendees are just trying to keep up. If you walk away from the AI discussions because they’re too complex or not right for your brand, then you’re missing out.
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AI solutions are easier to use and apply to your eCommerce business than ever. Let’s dispel the myths around artificial intelligence to find out how this tool can benefit your business.
You don’t need the budget of a national retailer like Yankee Candle Company to wow your customers with artificial intelligence.
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7 Fixes for Common Personalization Pitfalls
Personalizing your site is one of the most effective ways to transform your site from a flat, static platform to a live, dynamic and responsive tool for your customers to find exactly what they need. However, with so many tools and features out there it can be tricky to focus on what the best practice is. I’ll discuss seven of the most common personalization pitfalls that it’s easy to fall into nowadays. The good news is, they’re all very easy to fix!
1. Ignoring your data
Now, more than any other time in history, big data is king. There’s so much information about almost every aspect of online shopping right at your fingertips. The only issue is that it’s all variable quality. It can be easy to get overwhelmed in the sheer volume, and not know what is best to focus on.
The fix: determine ahead of time what…
