Take a moment to recall the last time you received truly exceptional customer service
It’s probably not that easy to remember, right?
Most businesses strive to give good customer service, but very few stand out above the rest for providing great customer service. If you do happen to remember such an occasion, the thing that probably makes it so memorable is the very fact it stood out as being extraordinary (i.e. not the norm).
That check-in staff member who remembered your name.
That shop assistant who went above and beyond to help you find the best product for your needs.
That hotel manager who took the time to ask for your feedback and then gave you a voucher for your trouble (this one happened to me just months ago, and I now talk about it often).
…
Security of data in an era when everything is connected via the internet is an increasingly worrying concern
For a business, data is one of the most valuable resources in the world. So, protecting their data against thefts and breaches is a great challenge for organizations of all sizes and domains.
Believe it or not, the effectiveness of your data security measures can either make you or break you. Especially if you are an e-commerce business, instances and intensity of data breaches can be unbearable and irrecoverable for your growth.
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Security of data in an era when…
As more and more people jump into the e-commerce world to get a slice of the global $23.445 trillion dollar pie, it’s going to become incredibly important to learn how to stay relevant and ahead of your competition
While e-commerce is transactional in nature, there is a human element in effectively building long-term relationships with your customers. The question is: Why do some e-commerce merchants manage to execute this very well while others blow thousands of dollars and countless hours of time and never figure it out?
This guide will help you supercharge your business and leave your competition helplessly trailing behind you.
1. Be in the right market
Perhaps the most important tip to put your business in a position to leave your competition in the dust is to enter the right race.…
Digital tools are a key part of growing your e-commerce business and can better help you understand and target the right audience
In order to grow and scale your e-commerce business, digital tools are a must: marketing tools for helping you acquire more customers, analytics tools for understanding your audience and improving your strategy, competitor research tools for understanding your competitors and their strategies and many more.
In this blog, I’m going to share five must-have e-commerce tools that will help you improve your businesses’ results.
We won’t be talking about e-commerce platforms, but rather all the other tools that you need once your online store is up and running.
For email marketing: Mailchimp
Email marketing is essential to business growth as one of the most cost-effective digital marketing strategies out there. However, in order to create and run successful email marketing campaigns, you need…
How product page videos can convert customers on e-commerce pages
You already know that video belongs on your social media platforms, in your product ads and on your homepage as a vibrant gateway into the world of your brand. But did you know that you can also use video to convert visitors on your product pages, whether on your own website or on other e-commerce platforms?
According to research from MultiVision Digital, customers are 64% more likely to buy a product if they watch a product video first. On top of this, according to Google, product videos online even push traffic back toward your brick-and-mortar touchpoints - 40% of people surveyed are drawn to check out a physical store after watching a product video online.
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You can beat your competition quite easily if you know the tactics of niche product optimization with respect to the e-commerce space
Niche marketing is not a new concept. Marketers, as well as product manufacturers, have leveraged the power of niche audiences to gain better control over their sales.
It’s no surprise then that there is cutthroat competition in the e-commerce space and marketers are finding it hard to attract new customers. This is happening because people have become more informed than before. Consumers can now compare and research the product before they buy it easy than ever.
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As an e-commerce store owner or a marketer, you are constantly looking for new ways…
With myriad options available to today’s consumer, customer retention is vital for e-commerce brands. Gamification, push notifications and loyal programs help in contently re-engaging with the existing customers
Research by Frederick Reichheld of Bain & Company found an increase of 5% in customer retention can improve the revenues by 25-95%. In e-commerce, repeat customers are godsends. They’ve proven their interest in buying your product and are willing to spend money.
In fact, according to a report by RJ Metrics, an online store typically generates 43% of its revenue from existing users. This figure can increase up to 75% if the store spends time and effort cultivating a deeper relationship with its existing customers.
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The question that…
Discover what marketing channels were effective for online stores in Europe and how consumer behavior has changed in 2018
"There is nothing so stable as change," Bob Dylan once said and perfectly described all areas of life, including business. To stay relevant and successful, you should observe and analyze the current situation on the market. That is why I'm going to share with you some figures that demonstrate what marketing channels were most efficient for e-commerce in east and central Europe over the last year.
Average order value dropped, number of sessions jumped
For the CEE e-commerce Report, the Promodo digital marketing agency studied 150 e-commerce websites within 11 niches and found out that the number of user sessions has rocketed by 97% compared to 2017. This progress is almost three times less than in the previous year.
In turn, the number of transactions significantly falls behind the visits volume. Its growth…
Online retailers today have a brilliant opportunity to leverage these new technological trends and boost their business
The blinding pace at which digital landscape is growing is impacting every aspect of businesses. With the emergence of data analytics and innovative technologies, the e-commerce industry is gaining a solid ground to deliver better customer experiences. Online retailers today have a brilliant opportunity to leverage these new technological trends and boost their business.
The successful strategies in the e-commerce industry are developed primarily based on how customers shop, what they buy and how they respond to technologies employed by businesses. According to a report by Statista, global retail e-commerce sales are expected to reach $4.8 trillion by 2021.
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6 months on from the GDPR deadline… have you started to prioritize retention?
For many marketers, 2018 will be remembered as the year of the GDPR.
Despite the long lead up time, plenty of businesses found themselves scrambling to get their house in order ahead of the 25th May deadline.
Consumer inboxes were flooded with re-permission campaigns from brands seeking to retain their marketing lists. And when the dust had settled, many marketers found themselves faced with smaller lists.
But the threat of mass unsubscription didn’t end after 25th May 2018 passed - it just started.
The new rules mean customers now have an ongoing ‘right to erasure’. They can access their details at any time and wave goodbye. And this means you’re going to have to put more effort into customer retention from now on.
In the following blog post, we take a look at the…
