There are two types of product descriptions: those that tell and those that sell
Words have huge power to turn even the most ordinary product into a must-have. There are two types of product descriptions: those that tell and those that sell. Most e-commerce businesses simply tell their customers about products, instead of turning them into a revenue-generating buyer.
According to research, 20% of online shopping fails as a result of missing or vague product information. Some 87% of customers rate the inclusion of product content as critical when making the buying decision. Beyond dispute, product descriptions have a huge impact on your sales. They should give consumers the information they need. They should be short, clear and to the point.
The importance of creating product descriptions
Product descriptions are just like an in-store sales assistant. They are your around-the-clock sales staff. They help you increase…
Cyber attacks are becoming increasingly common, meaning that, if you're not prepared, your e-commerce business could be at risk from more than competitors
The rate at which the e-commerce business is growing in India is remarkable. According to the Indian Brand Equity Foundation or IBEF, India is the fastest growing e-commerce market. IBEF mentions that this rapid growth in the market is due to the digitalization of every sector in the country.
As long as the business provides a service or a product which interests a wide range of customers, the online business is on the roll. While any e-commerce company has huge competition from other organizations in the same sector, they are not the only threats. Cyber attacks are becoming increasingly common, meaning that, if you're not prepared, your e-commerce business could be at risk from more than competitors.
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Push notifications that are sent at the right time and convey value to the subscriber lower cart abandonment and increase conversions for the e-commerce brand
Did you know that it costs five times more to attract a new customer than to retain an existing customer? Imagine all the money, time and effort you spend in attracting a new customer who’d visit your store once and then never return.
Alternately, increasing the customer retention rate by as little as 5% can increase your profits by between 25% and 95%, according to research by Bain & Company.
It's no wonder brands focus their efforts and funds on nurturing the relationships with existing customers who’re already buying their goods and services frequently. This in no way means that you shouldn’t market your brand to new customers, which is, of course, vital, but you should also seek to re-engage them.
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Creating a compelling offer requires extensive knowledge of your target audience and their specific needs and challenges
There’s one thing no business can thrive or operate profitably without - a compelling offer. It’s the heart of any business success and the lifeblood that keeps all the business processes moving seamlessly forward.
That being said, whatever it is that you’re offering (a product, service, education, consultancy, and so on), you’ll have a much better chance of success if you make that offer as compelling as possible.
But what does a compelling offer mean exactly? To paraphrase Marlon Brando in The Godfather, a compelling offer is that irresistible offer your target customer simply cannot refuse. Usually, it comes immediately after the lead magnet.
Creating a compelling offer requires extensive knowledge of your target audience and their specific needs and challenges, but you must also be very familiar with the industry and your niche, have excellent copywriting…
What exactly are shoppable posts and how to get your product into the "explore" section?
Instagram has transformed from your ordinary social network into a powerful marketing tool within a couple of years. Every day business owners are coming up with new and creative ways to reach their target audience and boost sales while maintaining the entertaining tone of the platform.
With 800 million active users during 2017, according to CNBC, Instagram is becoming one of the most popular social networks in the world. Such an inflow of users creates an incredibly attractive pool of potential customers for those savvy businesses that know how to wrap their head around innovation.
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In response to brands actively promoting their image and products on the…
As well as creating demand through strong creative and large-scale reach, social media now enables consumers to instantly purchase what they see on their screens
For many of us today, we’re just as likely to buy something online as in a physical shop. E-commerce has consistently grown and developed over the last 10 to 15 years and it appears this trend is set to continue.
With the likes of Amazon setting new standards all the time, we’ve never expected more from our e-commerce experiences.
Over the same period, social media has exploded and now plays a significant role in our digital lives.
[caption id="attachment_134921" align="alignnone" width="939"] [Image Source][/caption]Social media has revolutionized the way we consume information, communicate with friends and experience the world. In fact, we’re so…
Awareness of smaller retailers is on the up, but winning the high street battle will come down to a niche product offering and a personalized shopping experience
Following countless announcements of high street store closures and a long line of large retailers reporting financial difficulties, new research from Pure360 has revealed that nearly three quarters (72%) of British consumers want the government to do more to back the growth of smaller, independent retailers.
The research, which commissioned YouGov to poll a representative sample of GB consumers, found that nearly half (42%) would consider shopping with an independent retailer because they prefer to support smaller operations over a larger retailer. In addition, over one in five shoppers said they like to compare price and product offerings between larger retail brands and independents, before going on to make the final purchase from the smaller retailer.
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March 4, 2019
Chart of the Week: 36% of people have used visual search and over half say that visual information is more important than text when shopping online
Over a third of people have used or performed a visual search, according to new research from Intent Lab. A total of 36% of survey respondents said they have used visual search, which is the same rate as those who have performed voice searches, showing that search is changing.
As well as the rise of visual search, 59% also said that visual information is more important than text, showing that you should be incorporating visuals into all aspects of your marketing strategy.
Mobile is more visual
When it comes to visual search, mobile is the most popular device with 53% saying their smartphone is the main device they use for this…
Around 87% of online shoppers abandon their carts during the checkout if the process is too long or complicated
Without going through the checkout process, your customers will not be able to complete their transaction on your e-commerce website. The checkout process starts when a customer hits the "Buy Now" button or is on the "Shopping Cart" page and clicks the "Proceed to Payment" option.
Around 87% of online shoppers abandon their carts during the checkout if the process is too long or complicated, suggests data from Splitit.com. This means that an e-commerce site could really lose out if the UI/UX on the checkout page is poor.
Attracting visitors to your e-commerce website, offering them a superior user experience and making them buy from you are all challenging aspects in themselves. But keeping your customers interested in buying while they provide their personal and payment details on your checkout page is an…
Take a look at some of the best personalization examples to help shape your web personalization strategy
In our last few posts we discussed that despite personalization being demanded by consumers, brands are facing some significant blockers when it comes to implementing full-scale personalization campaigns. We also discussed how the solution to the problem was to start with ‘essential personalizations’, which work around the blockers rather than try to solve them outright, but still deliver significant value.
In order to achieve the above, essential personalizations:
Require only the simplest integration with current systems, often just requiring the addition of one line of code.
Are tried and tested by businesses in many sectors and have already proven their value.
Enable the quickest return on investment, helping validate personalization for business and secure further investment.
Require a minimal skill set to implement and present a simple and structured way for a team to gain…
