Finding creative ways to market a product that isn’t going to get millions of social shares
Going viral. It’s the dream of so many digital marketers. If you could just get one video, one blog post, one social media infographic to go viral. Then your campaign (or product or client) would be a total success.
But what can you do when going viral isn’t an option? How can you use digital marketing techniques to successfully reach an audience that needs your product, but might not be willing to admit it on their social networks?
It’s a challenge, but it can be done. And with great success. Take one example: Brickell Men’s Products.
This luxury men’s skincare brand was started with a heavy dose of reality. The story of the company’s founding starts with Josh - one of the co-founders - being teased by…
Google home, Amazon Echo and other virtual personal assistants will transform ecommerce marketing
2016 saw the rise of connected home voice assistants, such as Amazon Echo and Google Home, but 2017 is the year they mature. Last week, Google announced that its Google Home product would be able to place orders of essential items for consumers in the US.
A user can place orders just by asking Google Home to do it, with the only interface being natural speech. This is the ultimate UX experience. Now it's as easy to get Google to pick up some shopping for you as it is to ask your better half if there is any milk left.
Google home will send your order to participating retailers, who can then fulfil it. Google has announced it is partnering with major retailers such as Costco, Whole Foods Market, Walgreens, PetSmart, Bed Bath…
Three areas of focus to make shoppable marketing work for you and your brand
As recently highlighted in Smart Insights’ top ecommerce trends briefing, 2017 will see a number of really interesting developments, from subscription-based business models to the growth of artificial intelligence and chatbots. However, one trend that caught my attention was the prediction that shoppable personalised video will break through as technology and programmatic capabilities advance:
The concept of ‘shoppable marketing’ is something I’ve been looking at more closely recently as I investigate new ways to combine ecommerce and digital marketing and create more compelling customer experiences. With more people than ever having access to broadband and smartphones - spending more time online, the rise in online shopping means there are more opportunities to capture customers in the moments that matter.
Defining the shoppable marketing touchpoints
Many brands spend a great…
Most companies are doing nothing to re-activate abandoned carts
A 12-month survey for 2016 conducted by ecommerce recovery specialists Optilead has identified that 81% of online abandonment is totally ignored. This means that in the tests, valued at £2.1m, a staggering £1.7m of abandoned transactions were not followed up.
Over the past few years, online sales have increased in the UK in excess of 10% per year – with this continued increase comes higher competition and the increased need to maximise each opportunity. Despite this, recent reports suggest $4 trillion worldwide would be lost to abandonment alone during 2016.
Optilead surveyed 946 websites in the UK to identify how they react - and determine whether they engage with customers or leave them to become part of the global abandonment issue.
The average abandonment rate across all sectors is 76%. But it's not just the abandonment rate that's of concern – it's the low…
Increase your organic traffic this new year with these future-proof SEO tactics
Search engine optimisation is a constantly changing field, one that requires effective planning and actionable tactics to succeed.
This post is aimed at those who have a fast website, perfect on-page SEO and a good site structure, yet are looking for ways to take your website to the next level.
In this post, we’ll reveal our top 5 eCommerce SEO tactics that you need to implement in 2017. Allowing you to remain ahead of the competition and drive targeted traffic to your website.
1. Competitor Backlink Analysis
A competitor backlink analysis is one of the most simple, yet effective e-commerce tactics you can undertake. In short, you look at your competitors’ backlinks and see how you can also gain similar links.
If done properly, this can allow you to uncover patterns, problems and opportunities, simply from analysing the links your competitors have already built!
One…
How to assess the value of blogs to your site and business
For most businesses, blogs are part of the online furniture - every office is expected to have one. Occasionally though, their value may be called into doubt, whether it's by a client or your sales director or marketing manager. The purpose of this article is to help you not only answer these questions with some confidence, but also demonstrate the hidden value of this type of content in an online sales environment.
[Editor's note: Although Sam's useful post focus on E-commerce, the concept of proving the business value of a blog through analytics are similar for other types of business including B2B. Expert members can learn more in our post and guide on Measuring Content Marketing ROI]
Showing value
The arguments for blogs are well known. Showing your audience that you have expertise in your field, or giving yourself space…
Expedia give their top strategies for growing new Ecommerce stores
Expedia launched in 1996. That makes us ancient by internet standards. But the benefit of having been around so long is that our team witnessed the rise of e-commerce, and we learned some priceless lessons in the process.
Twenty years after Expedia opened its virtual doors, e-commerce is now booming. Global e-commerce revenue reached nearly $1.2 billion in August, and experts predict more than 10 percent growth annually. Billion-dollar projections are usually cause for celebration, but not everyone sees it that way.
Some people view e-commerce’s explosion negatively because competition is stiff and getting stiffer. Everyone wants in on this lucrative industry, but more than 90 percent of online startups fail within four months. With nothing but growth on the e-commerce horizon, the rate of launches and failures can only increase.
But don’t let the…
New research reveals the top tactics ecommerce businesses can use to convert the 68% of people who abandon their shopping carts
In 2016, global ecommerce sales within retail grew to $1.915 trillion, a figure excluding sales for travel, events, and restaurants. What is more, ecommerce is projected to grow to over $4 trillion by 2020. This type of growth isn’t occurring anywhere else in retail (an industry which hovers around 6% growth year to year as a whole), so it’s clear that ecommerce revenue will increasingly become a dominant force in retail. Yet as retail adapts to the digital world, the ecommerce system has evolved into something imperfect.
Simply googling ecommerce business problems reveals a troubling statistic: the majority of shoppers abandon their shopping cart before finalizing a purchase. In fact, according to Baymard Institute, 68.81% of online shopping carts are abandoned, and this figure is based on the…
Long-term strategies to boost the revenue of your online store
The days of customers relying on brick-and-mortar shops are long gone. Recent years have seen the rise of e-commerce, with consumers usually choosing to do business with companies that cater to and understand their individual needs.
To compete with the seemingly limitless e-commerce options out there, it’s essential to leverage digital marketing to engender customer trust and stand out in a sea of copycats.
That’s what we’ve done at Expedia. We spent years identifying the individual components that add up to a successful e-commerce business model. These proven strategies will help you differentiate your company and make long-term success an achievable reality.
Integrate Your Data
When it comes to cultivating consumer trust and loyalty, nothing beats the proper use of good data — it’s key to personalizing your approach. Perhaps overwhelmed by the sheer amount of data available, many companies fail to take full advantage of…
Expert Ecommerce and Portal Development Agency, PureNet, reveals its top 7 Ecommerce Trends for 2017!
We've drawn on our decade of experience delivering solutions to B2C and B2B businesses such as The Royal British Legion, Krispy Kreme, Saddleback, LighterLife and Puzzler and immersion of all aspects of ecommerce to analyse and define its key predictions.
1. Digital Payment Types
With the likes of Apple Pay, Amazon Pay and PayPal customers are no longer having to take our their card to complete an online transaction, orders can be made with a fingerprint or online pin number. In 2016, more and more customers adopted digital payment types through all channels, using their phones, cards and even watches to complete contactless payments – this is set to continue and expand in 2017 where, PureNet predicts that every customer will expect to be able to complete…
