Boost your conversion rate with ecommerce personalisation
When it comes to giving customers a better shopping experience it is crucial to make them feel like they are valued. In a brick and mortar store, this can be done through personal greetings, in-store perks, and personalized offers based on feedback that results from in-store conversations.
Running an ecommerce business presents an additional layer of challenges for businesses trying to nurture personal relationships with customers. But these challenges are not insurmountable when using ecommerce personalization for better conversions.
What is Ecommerce Personalization?
Ecommerce personalization involves giving customers a customized shopping experience based on their demographics, likes and dislikes, tastes, previous purchases, interests, and buying behavior.
Ecommerce personalization for better conversions has proven itself to be a great investment both qualitatively and quantitatively. Jeff Bezos, CEO of Amazon has been quoted saying, “If you do build a great experience, customers tell each other about that. Word of…
Google starts tracking credit card transactions to assess online ads effect on online and offline sales.
Every marketing manager has always sympathized with John Wanamaker's famous phrase "Half the money I spend on advertising is wasted; the trouble is I don't know which half." Digital marketing has helped alleviate some of the problems of attribution, by tracking of digital media. But unless someone is clicking through to purchase on your site or tracked by call they make via the site, it's very hard to attribute offline store sales to a particular online ad campaign.
But this limitation is now reduced which is BIG news for multichannel retailers. Yesterday Google announced it is now tracking consumers card transactions both online and in-store. The ability to track in-store sales is a real breakthrough in attribution, as since 92% of all US retail sales still take place in-store. Without it marketers are limited to focusing all…
Headless commerce means performing updates and tests is easier and quicker.
All enterprise e-commerce platforms were created in the era of desktop screens running web browsers. The assumption that desktop browsers would be the main audience for commerce was baked into the architecture of the platform.
At the time, no one dreamed of all of the places customers would one day make purchases or that we would be shopping on screens of every size using mobile and wearable tech — or with no screen at all, as with Google Home or Amazon Echo smart speakers. Now, we buy directly from social media feeds like Instagram and Twitter or from inside applications such as Snapchat.
With more digitally enabled and networked devices added to our environment every week, the only safe assumption we can make is that there's no way to know the complete picture of commerce channels.
You’ve probably noticed big changes in the…
The Future of British Trade with Europe: A Light at the End of the Chunnel?
With Article 50 having been triggered recently by UK Prime Minister Theresa May, Brexit is now actually happening and calls for a revote can be forgotten. The negotiations are officially underway, and guess what, uncertainty still lingers in the air like a dense, London fog. So, what lies ahead for British business owners?
Building bridges by building tunnels
When the Channel Tunnel connecting Folkestone, England and Coquelles, France was opened in 1994, it was seen as a symbol of unity between the UK and mainland Europe. Though the idea of connecting the two landmasses was rejected for years by the British during the height of their empire, minds were changed as the new economic realities of the world started to take shape after World War II.
Today, there is no question as to the importance of such a tunnel.…
Trust Is Your Most Valuable Asset, So It’s Time to Embrace the Most Trusted Source: Other People
Social media has reinforced the common belief that many of us have: other people like me the most.
Marketers have caught on and are looking to capitalize on that desire for the spotlight and the chance to celebrate people who are putting themselves out there for the world to see. Social posts, featured reviews, photos, and other content are now coming from customers and marketers are happily sharing these to give each person their moment in the Sun.
All of this user-generated content (UGC) is being touted as the next big thing in content marketing, and we think it’s particularly useful for e-commerce brands. Your e-commerce shop relies heavily on user reviews, word of mouth, positive shares, and social buzz, which is UGC in a nutshell.
Your fans and followers are already creating and consuming social content…
Is your marketing automation set up to upsell as well as focus on ROI?
Everything your business does should focus on surpassing your revenue goal. Are you really doing enough to reach that point?
Smart digital marketing doesn’t just sell products; it convinces customers to add to their purchases through accessories or higher quality (and incidentally, higher priced) items. This is a tactic known in e-commerce as the upsell.
Upsells are highly useful for attaining business goals. They help with revenue, obviously but they can accomplish a much more worthy task than that: namely, securing the loyal customer.
When you sell a customer a core product, he or she usually makes the purchase based on factors other than your brand. Maybe the purchase occurred because the item had the best price, or you offered free shipping. That single purchase doesn’t create a loyal customer by itself.
Arranging an upsell, on the other hand, raises the…
Chart of the Day: Share of Smartphone vs desktop retail sales
As our regularly updated stats on mobile trends shows, we are now well past the tipping point where mobile visits to consumers exceed desktop visits, at least for consumer brands and e-commerce sites (B2B is quite different). Yet while smartphone usage has been climbing dramatically in all countries, the same can't be said for smartphone conversion rates which are typically only one quarter to one third of desktop conversion. Mobile conversion varies on many factors related to buyer behaviour and culture in different countries, but the effect has been the same in different countries with the mobile share of retail e-commerce transactions being less than 50%.
Yet this percentage mobile commerce transaction figure is climbing too and the latest research from Criteos' retail customers in different countries shows that in two, the UK and Japan it now exceeds 50% with Australia and…
Use these cart recovery tools to nudge your customers into converting
Cart recovery tools use email and on-site notifications to drive users back into a site (usually the checkout pages) with the aim of driving incremental transactions by reminding customers of the products or services they abandoned.
With initial customer acquisition becoming increasingly expensive, brands have focused their efforts in trying to re-engage and convert those users they’ve already spent money acquiring and/or who have already expressed some level of interest in a product or service. Cart abandonment is the use of remarketing at the closest point to conversion i.e. once a user has added something to their cart but fails to check out. Cart abandonment tools can therefore be an extremely cost effective way of increasing sales, and usually generate great returns on investment. If you are considering investing in a cart recovery tool for your website, here are some of…
Wow your customers with ingenious and useful personalisation
As 21st-century marketers, part of our job is to always wonder: What do I need to do to create compelling and engaging experiences for customers and clients, with our company? It requires an ever circumspect awareness to know what will not only satisfy customer expectations but “wow” them along your sales funnel.
That answer to that question is changing all the time, particularly with the rapid advancement of technology. One such critical trend to practice and be aware of is customer-centricity, and personalization. Loosely speaking, customer centricity is the principle, and personalization is how you put it into action with your company’s digital presence and relationship to your customers.
In the age of data saturation, we as consumers want our experiences online to be relevant, to be adapted and shaped around our interests. Every major development in how we use the internet, from search engines to…
How to Successfully Transition to an E-commerce Revenue Model
Reduced shelf space has spared no product category. Giant retailers like Target have been steadily reducing items they stock on their shelves to cut down on the number of items filling up their storerooms. While reducing shelf space might make life easier for retailers, it's making things tough on product manufacturers.
Manufacturers in prime categories like baby and maternity products have reason to be worried. Destination Maternity, for example, recorded a net loss of $1.5 million in its fiscal third quarter, and its revenue fell from $119.5 million in the previous quarter to $102.6 million. Same-store sales dropped by 3.5 percent, and the company’s relationships ended with Gordmans, Sears, and Kohl's due to the closure of leased departments or the retailers' efforts to scale back.
Shelf space is…
