How retailers can boost sales during off-peak times
What do seaside restaurants, ski resorts and lawn cutting services all have in common? They are ostensibly seasonal industries and generate the majority of their income during a relatively short period of time. Yet countless seasonal businesses make the cardinal sin of being content with their small window of opportunity and never look to branch out in a bid to extend their profit-making potential.
If you run that seaside café, do you really want to spend 8-9 months of the year brushing cobwebs from your cash register? In the Internet age, you can be certain your competitors will be conjuring up ways to cope with the off-season so you better follow suit unless you enjoy being left in the dust. Keep reading to discover how to avoid the off-season slump and keep the cash flowing in.
Customer Engagement
This is arguably the most crucial strategy as…
Creating a strategy for integrated in-store digital retail
'Consumers are 'center stage' in their relationships with retailers. The idea that a bricks and mortar store can simply 'pile it high and sell' are increasingly waning. The in-store experience needs to compliment and work with the ecommerce experience by adding a sense of magic and hyper personalization that is so perfect to each individual that it can't be found elsewhere. Retail needs to be the theater!'
Nelson Freitas, Chief Strategy Officer, Wunderman.
Digital technologies inspired new visions for the future of stimulating engagement with retail customers while helping customers move along their purchasing journey. Initially Ecommerce left some retailers scratching their heads on what to do, with many questioning whether the Internet was just a fad. Although the growth of online retail ecommerce sales has been steady, it currently lies at just 8% of all retail sales in the US.…
