Expert Ecommerce and Portal Development Agency, PureNet, reveals its top 7 Ecommerce Trends for 2017!
We've drawn on our decade of experience delivering solutions to B2C and B2B businesses such as The Royal British Legion, Krispy Kreme, Saddleback, LighterLife and Puzzler and immersion of all aspects of ecommerce to analyse and define its key predictions.
1. Digital Payment Types
With the likes of Apple Pay, Amazon Pay and PayPal customers are no longer having to take our their card to complete an online transaction, orders can be made with a fingerprint or online pin number. In 2016, more and more customers adopted digital payment types through all channels, using their phones, cards and even watches to complete contactless payments – this is set to continue and expand in 2017 where, PureNet predicts that every customer will expect to be able to complete…
The latest research reveals the current growth of the ecommerce market
Online retail is a huge and booming industry as the latest retail growth figures show, with sales expected to reach an astounding 1,115 billion dollars this year. From research conducted with SimilarWeb and JBH Marketing we have identified 3 big trends multichannel retailers are acting on this year: Mobile, Millenials and In-store Beacons.
Although overall growth is continuing, interestingly Black Friday, Cyber Monday and other big days for ecommerce purchases were all down on the year before, despite the fact overall ecommerce sales were up considerably. Consumers are increasingly less impressed by these date specific offers so it' s better to have a strategy which isn't over-reliant on these days. Year-on-year e-retail sales continue to grow with online sales up to 10% in January 2016 according to the Custora Pulse Ecommerce benchmark. That's still a lower growth rate than in previous…
Use these stunning designs and useful tools to improve your Ecommerce UX
Just about anyone can create their own ecommerce store, with the ecommerce site builders available today, it's a 'piece of cake'. Creating a good ecommerce store, now that's a bit harder. But creating one exceptional enough to stand out from the infinitely large crowd and wow your audience. That takes a special something.
The key to building a loyal base of customers and attracting more at the same time is building a genuinely exceptional user experience. Achieving this requires sensational visuals, beautiful design, elegant and intuitive menus and features which actively help your users. Doing this for your ecommerce store is not easy by any means, but it is possible, and learning lessons from the most innovative online stores in business is a great way to give your ecommerce stores user experience a big boost.
So we thought we'd showcase 3 of the…
Make sure you aren't making any of these costly ecommerce marketing mistakes
Competition is fierce in the ecommerce sector, so to get an edge, you need a planned approach, with clear priorities and a relentless approach to optimisation.
It’s likely Ecommerce Marketing is already a massive investment in your business and this will only grow in future as you look to compete. Creating a robust multichannel marketing strategy that balances your business goals with your available resources can be difficult to achieve, but when you succeed, the benefits are immense.
Over the last 20 years as we have consulted and trained with many Ecommerce businesses and we have seen many different mistakes which hinder growth. Yet there are some common mistakes we see often, which we have summarised here so you can compare against your approaches.
Strategy Recommendation: Plan, Manage, Optimise!
This is our mantra at Smart Insights and it is shared by many of the…
Unusual Tactics To Help Small Business Win The Holidays
I’m writing this article on the morning of Black Friday, just after I cleaned out my inbox of all the promotional emails I had received from retailers about their special offers.
There were about 10 promo emails in my list. I opened two and clicked through from only one. The others were unceremoniously archived.
This sums up the challenge that small businesses face during the holidays.
Markets have gotten more saturated and enterprise-level marketing technology is readily available to everyone. Instead of competing on a level playing field, it’s harder to reach your customers and bring them back to your store.
This is especially true during the holidays when there are so many retailers (some with massive marketing budgets) vying for the same attention and dollars.
I’ve always liked…
Stay ahead of the curve with these essential 2017 retail trends
There are lots of exciting new digital technologieis for retail marketers to explore next year, including: chatbots, social commerce, Google Beacons and virtual/augmented reality.
Retail marketers have had to be patient over the last few years. We all know the future lies in creating a seamless shopping experience between online and offline consumer habits. And we know personalised, targeted messages are the way to guide users from one habit to the next.
The problem is, we don’t really have the technological means to do all of this in an integrated way yet. Despite all the talk and ambition, the necessary technology isn’t readily available, affordable or practical enough for retailers to implement on a wide scale.
However, 2016 has felt like a genuine turning point for retail marketers. We’re almost there. 2017 could finally be the year retail marketing comes of age.
Chatbots are…
Chart of the Day: 74% of Black Friday weekend consumers are planning to shop on the big day.
Black Friday is finally here, whether you love it or hate it, there is one undeniable fact - Consumers spend big during this period.
Consumers in America are buzzing to see the deals online and high street retailers have on offer during the biggest shopping weekend of the year. An estimated 137.4 million people are considering hitting the shops this weekend, that's 59% of the population.
While there is plenty of competition for consumers attention across the whole weekend, the days with the highest potential for your business is on Black Friday and Saturday. With most Black Fridays sales lasting from Thanksgiving (Thursday) to Cyber Monday (and beyond), which day will drive the most sales for you? An annual survey from the National Retail Federation and Prosper Insights & Analytics shows that less than half are planning to shop…
9 Key Content Types For Your Ecommerce Site
With so many ecommerce websites in each category, how can a retailer cut-through if they're not a 'high street brand'?
And while each of them is unique in their own way, they all have something in common too. They aim to deliver what their visitors expect to find, from products to great user experience AND useful content.
Content is the backbone of today’s marketing strategies.
Be it a short snippet in an AdWords ad or a lengthy blog post, it helps you to attract new visitors and build an audience.
But there is another type of content - the generic information about your store, which should be available right from the home page that convinces users to buy from you.
Here are the 9 content types every ecommerce site must have.
1. Shipping Information
You know that, to many shoppers, the cost of shipping is one of the key factors…
A Smorgasbord of cutting-edge e-commerce stats to benchmark your business against
'It is the mark of a truly intelligent person to be moved by statistics' - George Bernard Shaw.
I don't think these statistics can lay any claim on being moving. Least not in the sense old Georgie B intended. But any good plan to move your Ecommerce needle in the right direction needs to be based on a solid foundation of accurate online market forecast data for your sector. If you live in blissful ignorance of key stats relating to how people are using mobile devices or what social networks are driving the most revenue on e-commerce sites, then it will be all too easy to misallocate budgets and resources and end up with a sub-par plan that doesn't get the results you want. So take a look that these 37 crucial Ecommerce stats structured around all customer lifecycle touchpoints using our…
Chart of the Day: What are the reasons for abandoning cart during checkout?
In our latest Chart of the Day, we look into why customers abandon at checkout.
Abandonment is a big issue for marketers and ecommerce professionals, but in addition to putting in place techniques to decrease cart abandonment it's important to understand why customers abandon carts in the first place.
The study found that most 61% abandon because the shipping or extra costs are too high.
35% abandoned because they were required to create an account and 27% abandoned due to a complicated checkout process.
Cart abandonment is a global concern, as shown by the chart below.
Source: InboxArmy
Sample: 1044 survey responses
Recommended resource: Visit our Ecommerce toolkit for the latest resources to help you with your Ecommerce marketing.
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