Trust Is Your Most Valuable Asset, So It’s Time to Embrace the Most Trusted Source: Other People
Social media has reinforced the common belief that many of us have: other people like me the most.
Marketers have caught on and are looking to capitalize on that desire for the spotlight and the chance to celebrate people who are putting themselves out there for the world to see. Social posts, featured reviews, photos, and other content are now coming from customers and marketers are happily sharing these to give each person their moment in the Sun.
All of this user-generated content (UGC) is being touted as the next big thing in content marketing, and we think it’s particularly useful for e-commerce brands. Your e-commerce shop relies heavily on user reviews, word of mouth, positive shares, and social buzz, which is UGC in a nutshell.
Your fans and followers are already creating and consuming social content…
Is your marketing automation set up to upsell as well as focus on ROI?
Everything your business does should focus on surpassing your revenue goal. Are you really doing enough to reach that point?
Smart digital marketing doesn’t just sell products; it convinces customers to add to their purchases through accessories or higher quality (and incidentally, higher priced) items. This is a tactic known in e-commerce as the upsell.
Upsells are highly useful for attaining business goals. They help with revenue, obviously but they can accomplish a much more worthy task than that: namely, securing the loyal customer.
When you sell a customer a core product, he or she usually makes the purchase based on factors other than your brand. Maybe the purchase occurred because the item had the best price, or you offered free shipping. That single purchase doesn’t create a loyal customer by itself.
Arranging an upsell, on the other hand, raises the…
How to Successfully Transition to an E-commerce Revenue Model
Reduced shelf space has spared no product category. Giant retailers like Target have been steadily reducing items they stock on their shelves to cut down on the number of items filling up their storerooms. While reducing shelf space might make life easier for retailers, it's making things tough on product manufacturers.
Manufacturers in prime categories like baby and maternity products have reason to be worried. Destination Maternity, for example, recorded a net loss of $1.5 million in its fiscal third quarter, and its revenue fell from $119.5 million in the previous quarter to $102.6 million. Same-store sales dropped by 3.5 percent, and the company’s relationships ended with Gordmans, Sears, and Kohl's due to the closure of leased departments or the retailers' efforts to scale back.
Shelf space is…
Finding creative ways to market a product that isn’t going to get millions of social shares
Going viral. It’s the dream of so many digital marketers. If you could just get one video, one blog post, one social media infographic to go viral. Then your campaign (or product or client) would be a total success.
But what can you do when going viral isn’t an option? How can you use digital marketing techniques to successfully reach an audience that needs your product, but might not be willing to admit it on their social networks?
It’s a challenge, but it can be done. And with great success. Take one example: Brickell Men’s Products.
This luxury men’s skincare brand was started with a heavy dose of reality. The story of the company’s founding starts with Josh - one of the co-founders - being teased by…
Google home, Amazon Echo and other virtual personal assistants will transform ecommerce marketing
2016 saw the rise of connected home voice assistants, such as Amazon Echo and Google Home, but 2017 is the year they mature. Last week, Google announced that its Google Home product would be able to place orders of essential items for consumers in the US.
A user can place orders just by asking Google Home to do it, with the only interface being natural speech. This is the ultimate UX experience. Now it's as easy to get Google to pick up some shopping for you as it is to ask your better half if there is any milk left.
Google home will send your order to participating retailers, who can then fulfil it. Google has announced it is partnering with major retailers such as Costco, Whole Foods Market, Walgreens, PetSmart, Bed Bath…
Most companies are doing nothing to re-activate abandoned carts
A 12-month survey for 2016 conducted by ecommerce recovery specialists Optilead has identified that 81% of online abandonment is totally ignored. This means that in the tests, valued at £2.1m, a staggering £1.7m of abandoned transactions were not followed up.
Over the past few years, online sales have increased in the UK in excess of 10% per year – with this continued increase comes higher competition and the increased need to maximise each opportunity. Despite this, recent reports suggest $4 trillion worldwide would be lost to abandonment alone during 2016.
Optilead surveyed 946 websites in the UK to identify how they react - and determine whether they engage with customers or leave them to become part of the global abandonment issue.
The average abandonment rate across all sectors is 76%. But it's not just the abandonment rate that's of concern – it's the low…
Increase your organic traffic this new year with these future-proof SEO tactics
Search engine optimisation is a constantly changing field, one that requires effective planning and actionable tactics to succeed.
This post is aimed at those who have a fast website, perfect on-page SEO and a good site structure, yet are looking for ways to take your website to the next level.
In this post, we’ll reveal our top 5 eCommerce SEO tactics that you need to implement in 2017. Allowing you to remain ahead of the competition and drive targeted traffic to your website.
1. Competitor Backlink Analysis
A competitor backlink analysis is one of the most simple, yet effective e-commerce tactics you can undertake. In short, you look at your competitors’ backlinks and see how you can also gain similar links.
If done properly, this can allow you to uncover patterns, problems and opportunities, simply from analysing the links your competitors have already built!
One…
Expedia give their top strategies for growing new Ecommerce stores
Expedia launched in 1996. That makes us ancient by internet standards. But the benefit of having been around so long is that our team witnessed the rise of e-commerce, and we learned some priceless lessons in the process.
Twenty years after Expedia opened its virtual doors, e-commerce is now booming. Global e-commerce revenue reached nearly $1.2 billion in August, and experts predict more than 10 percent growth annually. Billion-dollar projections are usually cause for celebration, but not everyone sees it that way.
Some people view e-commerce’s explosion negatively because competition is stiff and getting stiffer. Everyone wants in on this lucrative industry, but more than 90 percent of online startups fail within four months. With nothing but growth on the e-commerce horizon, the rate of launches and failures can only increase.
But don’t let the…
New research reveals the top tactics ecommerce businesses can use to convert the 68% of people who abandon their shopping carts
In 2016, global ecommerce sales within retail grew to $1.915 trillion, a figure excluding sales for travel, events, and restaurants. What is more, ecommerce is projected to grow to over $4 trillion by 2020. This type of growth isn’t occurring anywhere else in retail (an industry which hovers around 6% growth year to year as a whole), so it’s clear that ecommerce revenue will increasingly become a dominant force in retail. Yet as retail adapts to the digital world, the ecommerce system has evolved into something imperfect.
Simply googling ecommerce business problems reveals a troubling statistic: the majority of shoppers abandon their shopping cart before finalizing a purchase. In fact, according to Baymard Institute, 68.81% of online shopping carts are abandoned, and this figure is based on the…
Long-term strategies to boost the revenue of your online store
The days of customers relying on brick-and-mortar shops are long gone. Recent years have seen the rise of e-commerce, with consumers usually choosing to do business with companies that cater to and understand their individual needs.
To compete with the seemingly limitless e-commerce options out there, it’s essential to leverage digital marketing to engender customer trust and stand out in a sea of copycats.
That’s what we’ve done at Expedia. We spent years identifying the individual components that add up to a successful e-commerce business model. These proven strategies will help you differentiate your company and make long-term success an achievable reality.
Integrate Your Data
When it comes to cultivating consumer trust and loyalty, nothing beats the proper use of good data — it’s key to personalizing your approach. Perhaps overwhelmed by the sheer amount of data available, many companies fail to take full advantage of…
