How product page videos can convert customers on e-commerce pages
You already know that video belongs on your social media platforms, in your product ads and on your homepage as a vibrant gateway into the world of your brand. But did you know that you can also use video to convert visitors on your product pages, whether on your own website or on other e-commerce platforms?
According to research from MultiVision Digital, customers are 64% more likely to buy a product if they watch a product video first. On top of this, according to Google, product videos online even push traffic back toward your brick-and-mortar touchpoints - 40% of people surveyed are drawn to check out a physical store after watching a product video online.
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You can beat your competition quite easily if you know the tactics of niche product optimization with respect to the e-commerce space
Niche marketing is not a new concept. Marketers, as well as product manufacturers, have leveraged the power of niche audiences to gain better control over their sales.
It’s no surprise then that there is cutthroat competition in the e-commerce space and marketers are finding it hard to attract new customers. This is happening because people have become more informed than before. Consumers can now compare and research the product before they buy it easy than ever.
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As an e-commerce store owner or a marketer, you are constantly looking for new ways…
With myriad options available to today’s consumer, customer retention is vital for e-commerce brands. Gamification, push notifications and loyal programs help in contently re-engaging with the existing customers
Research by Frederick Reichheld of Bain & Company found an increase of 5% in customer retention can improve the revenues by 25-95%. In e-commerce, repeat customers are godsends. They’ve proven their interest in buying your product and are willing to spend money.
In fact, according to a report by RJ Metrics, an online store typically generates 43% of its revenue from existing users. This figure can increase up to 75% if the store spends time and effort cultivating a deeper relationship with its existing customers.
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The question that…
Online retailers today have a brilliant opportunity to leverage these new technological trends and boost their business
The blinding pace at which digital landscape is growing is impacting every aspect of businesses. With the emergence of data analytics and innovative technologies, the e-commerce industry is gaining a solid ground to deliver better customer experiences. Online retailers today have a brilliant opportunity to leverage these new technological trends and boost their business.
The successful strategies in the e-commerce industry are developed primarily based on how customers shop, what they buy and how they respond to technologies employed by businesses. According to a report by Statista, global retail e-commerce sales are expected to reach $4.8 trillion by 2021.
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To encourage people to make recurrent purchases from your website, you need to ensure a quality user experience
Subscription e-commerce is booming because of several factors. Convenience and reducing the need for engagement on behalf of the buyer both play a critical role. McKinsey research shows that 15% of online shoppers have signed up for one or more subscriptions. According to the same source, the subscription e-commerce market has grown by over 100% since 2011.
To encourage people to make recurrent purchases from your website, you need to ensure a quality user experience. Everything matters – from website design and performance to marketing and customer service. To ensure the success of this business model, you have to put emphasis on the following key essentials.
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Black Friday saw a 41% uplift in sessions over the Black Friday weekend period and 59% more conversions
With another Black Friday and Cyber Weekend done and dusted, we’ve crunched the numbers to uncover how retailers performed and the key trends for 2018.
This year once again saw record online sales, with Adobe announcing that US consumers spent $7.9bn online on Cyber Monday alone.
Across Croud’s global retail clients, the numbers matched up to this trend, with an average 141% year-on-year uplift in online revenue. In line with this, there was also a 41% uplift in sessions over the Black Friday weekend period and 59% more conversions.
Conversely, average order value (AOV) increased by only 0.5% on average, suggesting that more customers are taking advantage of Black Friday and Cyber Weekend promotions.
Cost-per-clicks down on 2017
Across Croud’s retail clients, shopping costs-per-click unsurprisingly increased week on week over the Black Friday weekend, but, when compared with…
This article covers 50 actionable methods you can implement to get quality backlinks to your site
Search engines assign backlinks a lot of value when it comes to website ranking. This means, if you own an e-commerce site and wish to stand tall above your competitors, you need to have many quality backlinks.
However, if you are 100% involved in the day-to-day running of the site, it may prove impossible to scout for the reliable link building methods that generate genuine traffic. But you no longer need to worry about that. This article covers 50 actionable methods you can implement to get quality backlinks to your site. Without further chit-chat, let's get the ball rolling.
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1. Guest posting
This is…
How to start an eCommerce (business on a budget)
The eCommerce market has been growing at a tremendous rate in the last ten years. According to the data available on Statista.com, about 1.66 billion people made an online purchase in 2017.
Logically, many people are thinking about pursuing a career in that field. Launching an e-store is usually perceived as a demanding and time-consuming process. People spend day after day analyzing prominent eCommerce websites, trying to spot the products that could make them the new Jack Ma or Jeff Bezos. Also, you might think that launching and maintaining an online store costs a lot of money. While the expenses might grow in the latter stages of its existence, the initial phase doesn’t require that much money. In this guide we’re going to give you some practical tips on financing an e-store before you win over your first customer.
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How AI is revolutionizing e-commerce even for small businesses
If you attended any digital marketing or eCommerce conferences this year then you know that artificial intelligence is one of the hottest topics around. Speakers are talking about it, vendors are selling it, and attendees are just trying to keep up. If you walk away from the AI discussions because they’re too complex or not right for your brand, then you’re missing out.
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AI solutions are easier to use and apply to your eCommerce business than ever. Let’s dispel the myths around artificial intelligence to find out how this tool can benefit your business.
You don’t need the budget of a national retailer like Yankee Candle Company to wow your customers with artificial intelligence.
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Powerful digital sales strategies to ensure you make the most of your e-commerce site’s traffic
Research by Big Commerce shows 51% of people prefer shopping online and 95% shop online at least once a year. It is a trillion-dollar market. This popularity has catalysed the rise of more than 12 million e-commerce stores. But only around 650,000 of them generate more than $1000 in revenue annually.
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When e-commerce stores struggle with generating revenue, they assume that it is a traffic problem only. Hence, they invest more into ads and SEO.
But before they rush in and purchase ads they should implement a digital sales strategy that converts more of the traffic driven. A conversion optimized e-commerce site…
