A new free presentation and guide to developing an mCommerce strategy
How to manage the opportunities and challenges of mobile marketing is one of today's biggest issues for digital marketers. As we have shown in our compilation of mCommerce statistics, consumer use of smartphones and tablets is growing at a dizzying pace.
To help marketers navigate the decisions needed about mCommerce, eibDigital asked us to develop a new guide to mCommerce. We launched this at the start of October 2012; you can (download it from the Developing Revenues eCommerce best practice site from eibDIGITAL).
On 10th November 2012 we ran a webinar on the same topic which I also wanted to alert you to. You can view this at the end of this post.
I thought it would also be interesting to share some of the feedback on how companies are responding to mobile marketing. During the webinar I asked two questions... Thanks if…
Google Shopping US shows new strategic plays from Google
You may have read my post introducing Google Shopping last week on the changes coming to what is currently called Google Product. It has been interesting to watch the noise unfold on the subject.
Google is already rolling out their user experience updates in the US on http://google.com/shopping, no doubt ahead of the coming Google Shopping UK updates on http://www.google.co.uk/shopping. See the screenshots below to see the differences to the UK platform and what this suggests about Google's strategy.
Google Shopping UK - August 2012
[caption id="attachment_16246" align="aligncenter" width="550" caption="Google Shopping in the UK. Currently just flat products displayed on a page..."][/caption]
Google Shopping US - August 2012
[caption id="attachment_16247" align="aligncenter" width="550" caption="Google Shopping integrated with the 3 services it is now bringing together... See below for…
Demystifying the affiliate marketing jungle
It can be hard to understand affiliate marketing if you're new to it. When I mention I work in affiliate marketing people often looked scared and confused! Quite often you might be unaware of the amount of times you come into contact with an affiliate site in your day-to-day life. This is why they are such a great opportunity to expand the reach of a retail or ecommerce site - you can reach audiences that you wouldn't otherwise and only pay when sales are delivered.
Like walking through the jungle it’s a lot less scary if you know what to look out for. Understanding the different types of affiliates and some of their characteristics can help to improve your chances of surviving and prospering. With that in mind I have looked at some of the animals that make up the affiliate marketing kingdom.
Content sites for SEO
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E-retail own goals that gift victory to your rivals
There are lots of common mistakes that I still often see made on a frequent basis when I review e-commerce sites. Sure, you're unlikely to see these on John Lewis and M&S, but some are made irrespective of the size of the project.
Having seen many of these mistakes being made so often and particularly when so little work is required to rectify or prevent them, I have created this list of some of the common e-commerce mistakes to avoid:
Getting the basics of product marketing wrong
Surprisingly, one of the most common mistakes that companies of all sizes have made and will continue to make comes down to viewing the build of a website as a technical exercise only. In fact nothing could be farther from the truth. An e-commerce website has to position your…
Introducing Google’s new retail strategies
If you're a veteran of "Internet marketing", you'll remember Froogle, Google's shopping search engine which presented products freely submitted by retailers using XML feeds. In 2007, this became Google Product Search and you may have heard this is now being rebranded to Google Shopping.
The Google announcement explains:
"We are starting to transition Google Product Search in the U.S. to a purely commercial model built on Product Listing Ads. This new product discovery experience will be called Google Shopping and the transition will be complete this fall".
While Google Product will officially becoming, Google Shopping the more significant changes outlined below will only affect US product feeds & users for now. There is no date as yet for a wider roll out, but it's rumoured to be early 2013. However what Google does in the USA almost certainly makes it way across the seas. This is often a good thing…
