A selection of case studies, examples, and best practices from fintech companies around the world
Like many sectors, the financial services industry is going through a period of disruption. New, digital-first brands and services are making waves and digital has heightened customers’ expectations of service. The 'Amazon effect' means that we now demand better and quicker customer service in an age of instant gratification. Ten years ago I remember visiting a branch or struggling to make a transaction online. Today, I can access everything I need on my mobile quickly, easily, and efficiently.
The rise of fintech
The ongoing growth of fintech is also a major factor for the changes taking place across the sector. Fintech is a combination of technology and financial services that’s transforming the way financial businesses operate, collaborate, and transact with their customers, regulators, and other stakeholders.
All types of companies, from startups and tech companies to established firms, are…
Examples of how SMEs can use Porter’s 5 Forces to assess marketplace viability
Right now, Porter's 5 Forces is the most useful tool for owners and managers to stay one step ahead of the competition in a challenging market. The Porter's 5 Forces model has always been popular with SMEs in particular, looking to invest for growth and manage risk to their limited resources.
Earmarked as the best marketing model to help small businesses analyze the competition in the marketplace, balancing these 5 forces is a must for your 2022 marketing action plan.
What are Porter’s 5 Forces?
Porter’s 5 Forces is an analytical model that helps marketers and business managers look at the ‘balance of power’ in a market between different organizations on a global level, and to analyze the attractiveness and potential profitability of an industry sector.
Competitive rivalry
Threat of substitute products
Bargaining power of buyers
Threat…
We round up the top trends and innovations for marketers of consumer branded goods in 2022, integrated across the RACE Framework, to inform your marketing strategy
Our marketing trends for consumer brands 2022 guide covers the top trends in consumer branded goods across our 5-step strategy of plan, reach, act, convert, and engage (the RACE Framework). Our acclaimed RACE Framework is loved by consumer brands marketers worldwide due to its practical, data-driven approach to marketing strategy, designed to generate growth, fast. See below.
Read on to discover a couple of brand marketing trends from the report, integrated across the RACE Framework. To find out more about how your brand can incorporate the latest trends and innovations into your marketing strategy, why now download your free copy of the 2022 marketing trends for consumer brands guide now?
Packed with best-practice, case studies, practical next…
The manufacturing industry is moving towards increased use of technology and automation, but manufacturing marketing is not on the same level yet
Marketing is an important part of a manufacturing company’s activities as it connects you with both wholesalers and distributors, ensuring that your product reaches your customers.
The manufacturing industry has experienced a rapid acceleration of digital marketing due to the COVID-19 pandemic and the in-person limitations that this brought. The industry saw a 12% increase in website usage by manufacturing companies last year.
Those in manufacturing marketing can utilize the RACE Framework which is used to structure a plan covering paid, owned, and earned inbound marketing activities.
RACE covers the full customer lifecycle or marketing funnel from:
(Plan) > Reach > Act > Convert > Engage
It covers how to improve your marketing across the full customer lifecycle or marketing funnel from, generating awareness to build your audience, encouraging interaction, lead…
Why taking a strategic view of your medical marketing will help set you up for success in the year ahead
As we approach the final quarter of the year, marketers in the medicine sector will already be looking ahead to 2022. The last 18 months has been a turbulent time but one that has also opened up new opportunities for medical marketing.
The COVID-19 pandemic has accelerated many existing trends and according to Professor Scott Galloway, healthcare will be one of the most disruptive sectors in the ‘post-corona’ world.
But one of the key challenges for marketers is to successfully navigate the massive amounts of data and make sense of the main areas of focus. With so much information it can be difficult to identify the right priorities, objectives and, ultimately, strategy for your healthcare brand.
So in…
Healthcare wearable devices are on the up. Pharma and healthcare MarTech unlocks new opportunities for marketing leaders to connect with customers
Our pharma and healthcare marketing trends 2021 report highlights a number of sector innovations, including wearable healthcare, to help you optimize an insights-driven marketing strategy.
Structured across our acclaimed RACE Framework structure of plan-reach-act-convert-engage, our pharma and healthcare marketing trends 2021 report details digital activities to strengthen your marketing strategy across your customers' experiences of your brand. So you can plan, manage, and optimize your healthcare/pharma marketing funnel to drive the results you need.
Download our pharma and healthcare marketing trends 2021 report, structured across the RACE Framework, to identify new opportunities to increase high-quality leads and sales for your company, whilst accelerating your progress towards your business vision. [si_monthly_campaign_blog_cta_banner id=160469]
According to Grand View Research, the…
How has digital acceleration impacted e-commerce marketing? How will businesses continue to take advantage of new opportunities to personalize the digital experience?
In the space of a few months, the COVID-19 pandemic brought about decades of change for digital business practice. Companies of all shapes, sizes, sectors and regions had to adapt to ride the wave of the crisis. In doing so, on a global scale, there has been massive digital and e-commerce marketing acceleration, on top of the inroads already made within the past decade.
Naturally, consumers have become increasingly demanding. Lead times, stock levels and interactions that once might have been acceptable, are now simply outdated. Customers have higher expectations of how brands should serve them and their needs, and digital is no longer an ‘alternative’ sales channel. It is a critical part of a truly omnichannel customer experience strategy.
What does a…
How to use the RACE Framework for IT marketing planning
As a technology company, it’s important to use the most up-to-date IT marketing methods to reach your key demographic and generate maximum revenue.
The RACE Framework focuses on how to improve your IT marketing across the full customer lifecycle, from creating awareness to build an audience, encouraging interaction and lead generation, to purchase and through to customer loyalty.
REACH > ACT > CONVERT > ENGAGE
The RACE Framework is used in IT marketing as a planning system. It is a structure that covers the paid, owned, and earned inbound marketing activities to encourage purchase.
The initial IT marketing planning stage should:
Include an integrated digital strategy as a roadmap for future growth
Define the resources needed to implement the strategy
Improve your customer focus by segmenting your audience through digital…
3 steps to creating an insight-driven digital marketing report
Monitoring, tracking and reporting on marketing campaigns is both an essential and valuable process that enables marketers to understand what works, what could be improved, and the overall impact on the business. What are the key performance questions in your digital marketing report that you need to drive your data-driven marketing strategy?
Introducing key performance questions
In 2014, marketing consultant Bernard Marr felt that organizations were often jumping straight into designing indicators before being clear about what they really needed to know. As a response to this ongoing challenge, he introduced the concept of key performance questions (KPQs) to bridge the gap between strategic objectives and KPIs.
According to Marr:
"Formed as a short, forward-looking and open question that directly relates to a strategic objective, a KPQ enables senior leaders to fully understand what…
What are the essential parts of a business plan template?
Understanding and creating different types of marketing plans and knowing when they are needed is essential to creating a thriving business. But it can be difficult to know which type of plan to use when and how best to structure them. In this article, we look at the essential parts of a business plan and show how to lay it out.
Our new, free PDF download detailing the different types of marketing plans will help you structure different types of plan and gives recommendations on how to make them effective.
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What is a business plan?
A business plan…
