The right hosting really does matter for any business owner who wants to be online and easily discoverable
When first setting up a website, most people simply carry out a web search and choose one of the top options. However, setting up a website for your business should involve a little more consideration. You need the right domain to suit your business and crucially you need quality, reliable web hosting.
Without hosting, you have no online presence. Web hosting is the service which allows your website to be posted on the internet. If it isn’t on the internet, it’s entirely useless. Web hosting service providers offer the technology and services to keep your site online and viewable on the Internet while ensuring your website loads quickly and is secure.
Website hosting providers store your website on their servers and ensure it is accessible 24/7, if they’re a quality provider. The right hosting…
Digital Asset Management (DAM) software is a business process management solution which provides you with a centralized online hub to create, manage, share, track and find digital assets
Each year, more than 160 million Americans watch the Super Bowl on television. Given the huge viewership, 30-second commercials are highly coveted, despite a cost of $5 million per spot (not including the cost of production). In 2018 the list of big spending advertisers included; Budweiser, Coca-Cola, Hyundai, M&M’s, Pepsi, Stella Artois and several others.
Now imagine if the Budweiser ad featured the wrong logo or an embarrassing typo pointing viewers to a competitor’s website. Fortunately, this didn’t happen, but it is every marketer's nightmare.
A Super Bowl commercial is a digital asset, made up of other digital assets, including; the logo, font, images, music, video, and other elements. All of it must be carefully managed to help tell the brand story.
Every day, there are…
Why qualitative App Analytics is like finding money in your old jeans
We’ve all been there. You wake up one morning, all of your go-to jeans are dirty so you reach out to one of the older bunch. And then... JACKPOT! You find a well-forgotten $100 bill in your jeans’ back pocket. Ah, that feeling.
Okay, but what does is it have to do with mobile marketing? Great question.
Well, there’s a new mobile app analytics solution called Qualitative Analytics, that you need to familiarize yourselves with ASAP. This solution will allow you to find “hidden treasures” (like money in the back pocket) within your product’s data. These treasures can then be translated into real money via actionable insights on your marketing/monetization initiatives.
We'll explain: Qualitative Analytics solutions provide you with tools like user session recordings and touch…
Shared knowledge is the new currency of scale
The workplace has changed in spectacular ways since the turn-of-the-century. The biggest development is the increased importance of knowledge. Knowledge has become the most valuable commodity in almost every industry from food services to SAAS development. Workplaces that create a culture conducive to knowledge sharing are going to thrive in the coming years.
How do you create a workplace that revolves around knowledge sharing? Here are some tips to achieve this goal.
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Reward successful teams more than individuals
Most traditional workplace models focus on rewarding individual employees for their contributions. While this approach can motivate employees to work harder and be more innovative, it…
Chart of the day: Marketers are most concerned with improving email engagement
New research has found that improving email engagement, followed by increasing sales revenue as well as increasing the number of subscribers are the top priorities businesses have for email.
Top priorities have moved from wanting the most subscribers possible to increasing engagement to retain those subscribers and earn revenue from them. Improving the quality of subscribers was also important for just under 4 in 10 participants of the research (38%).
Most businesses said they were successful in achieving their strategic aims for email marketing, the vast majority rated themselves either very or somewhat successful.
The biggest barrier to their success was found to be improving the quality of subscribers, marketers want to make sure they have the most relevant subscribers for the services and…
WhatsApp, announced that it was not requesting any new rights to collect personal information in the agreement it created for the European Union
Barely a day passes without another social media platform notifying me of updated terms of business. Now, in a new twist to the ongoing data protection saga that is European General Data Protection Regulation (GDPR) - due to come into effect on 25th May 2018, WhatsApp intends to ban under 16 year olds across Europe from its system. Potentially that represents a significant chunk of its 1.5bn users. (WhatsApp is the fifth most popular social network with 12 -15-year olds, after Facebook, Snapchat, Instagram and YouTube).
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According to researcher eMarketer, about a fifth of Snapchat users in the US are aged…
A Customer satisfaction survey (CSAT) allows you to measure customer experience, how much a customer would recommend your business and satisfaction with your brand
There are some simple rules to follow when creating a customer satisfaction survey which gives you high-quality insights, accurate data and actionable findings, whether it's the metrics you include or question types which can enhance the feedback.
In our Quick Win on how to create an effective customer satisfaction survey, we go into more detail about metrics and question types, how to analyse and interpret results and even how to project manage the process.
In this blog post, we'll explore some effective question types which can help you pull together a useful CSAT.
Net Promoter Score (NPS)
You might be familiar with NPS as it’s grown massively in popularity amongst marketers globally. It’s a low effort and generally excellent indicator of how a business is doing. It’s especially worth adding…
The elearning industry shows how to make niche marketing work
The internet is crowded with brands searching for the best way to grab consumers' attention — unfortunately, the roadmap to success is always in flux for digital marketers. With Google's constant algorithm tweaks, for example, tactics that drove traffic yesterday won’t always work tomorrow.
Given how quickly best practices evolve, it's easy for marketers to get lost in the crowd, especially when working with a new industry that has no set of "rules" to follow and no clearly defined marketplace. A few months ago, I met with the head of marketing at a company that makes learning management systems, also known as eLearning software. He mentioned that the company's site traffic had been lower than expected and he was having a hard time generating leads.
After talking a bit more, I found out that…
Your marketing's most valuable player: using attribution.
Imagine a typical customer journey for a business like TOMS, a shoe retailer that sells online. A user sees a sponsored Facebook post that was liked by a friend about TOMS, and clicks through to Tom's site, browses for a while, then leaves.
Later on, the user sees a display ad from a TOMS retargeting campaign, and clicks through again, this time signing up for email alerts from the brand, but still not buying anything. Finally, the user receives an email from TOMS, clicks through, and starts to really think about buying the shoes. They leave it for a bit, and decide to buy, and they type the web address directly in the browser.
Who gets the credit for any revenue created? Well, that will depend on your attribution model. Attribution may sound complicated but in simple terms,…
As your business engages in both traditional and digital marketing practices for different outcomes you will see cross-overs and similarities in the way you work
There are overarching “rules”, “guidelines” and marketing best practice you can follow but when you delve into more niche sectors, you will need to learn new and valuable approaches, giving you scope to alter your marketing processes across the board.
When you’re focused in a particular niche a whole new set of opportunities and marketing skillsets open up to you. The value of finding your specific niche and optimizing for that specific target audience is particularly important for search engine optimization and homing in on those very targeted buyers looking for businesses like yours.
Benefits of Niche Marketing
Niche marketing is an effective way of tapping into a ready-to-engage audience who are specifically looking for your product, service and/or…
