To encourage people to make recurrent purchases from your website, you need to ensure a quality user experience
Subscription e-commerce is booming because of several factors. Convenience and reducing the need for engagement on behalf of the buyer both play a critical role. McKinsey research shows that 15% of online shoppers have signed up for one or more subscriptions. According to the same source, the subscription e-commerce market has grown by over 100% since 2011.
To encourage people to make recurrent purchases from your website, you need to ensure a quality user experience. Everything matters – from website design and performance to marketing and customer service. To ensure the success of this business model, you have to put emphasis on the following key essentials.
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Google chief questioned by US Congress about political bias and data transparency, UK regulators banning harmful gender tropes in advertising, Marketers concerned about data freedom after Brexit and Facebook's pop-up attempt to re-build trust
One of the biggest news stories this week has to be Google being questioned by Congress about how search works, data privacy, China plans and political bias. In just under four hours of questioning, the covered a lot of ground, some of which our roundup will take a look at.
When it comes to marketing and advertisiting in the UK, the big announcement was that negative gender stereotypes are going to be banned in adverts. In a bid to avoid stereotypes causing real-world harm, new regulations are st to come into effect in 2019.
Our roundup also takes a look at the concerns that marketers have about the impact that Brexit could have on the free flow of data.…
Instagram is largely dubbed as the best platform for influencer marketing campaigns
If you want to start an influencer marketing campaign on Instagram but aren’t sure where to start or what you can achieve, make sure to check out the Quick Win here to learn everything you need to know.
But first…why should you choose Instagram rather than another social network?
So, why choose Instagram for your influencer marketing campaign?
There are plethora of influencers on all major social networks – Twitter, Facebook, YouTube – but somehow, 93% of all influencer marketing campaigns happen on Instagram.
Why is that? Why do so many brands prefer to work with Instagram influencers?
Reason no. 1: Instagram influencers have higher engagement rates than other social networks
The biggest reason why so many influencer marketing campaigns happen on Instagram – and why it’s also one of the best choices for influencer marketing – is because Instagram actually…
Voice search optimization techniques that will boost your e-commerce sales
Just as people switched from using computers to mobile, voice search is now quickly changing the way that consumers look for products or services they’d like to purchase.
With Google and other tech giants unveiling new features or improved capabilities of virtual assistants and voice interfaces such as Siri, Cortana, Google Voice Search and Alexa, it really won’t take long before much or all of the queries for products or services are asked via voice search.
In fact, 58% of consumers have used voice search to find local business information within the last year. According to OC&C Strategy Consultants, voice commerce sales will reach $40 billion by 2022 and in the same year, 50% of consumers will use voice shopping.
Here’s a snapshot of what users have been searching for using voice search:
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In 2018, 77% of Realtors do not have a blog
Creating content is essential for marketers and thought leaders. The NAR study lists on average, 77% of realtors do not have a blog and only 13% plan to have one in the future. SEO remains a key factor in organic searches which drive leads. Realtors that have a blog usually have at least 6 years’ experience or more in real estate. Less experienced realtors can benefit highly by incorporating a blog in their marketing activities.
Only 26% of Realtors have their own website
Developing and maintaining a business website is important for SEO and organic web traffic. 42% of realtors have a website that was provided by their firm while only 26% or realtors have their own website. In building brand awareness, having a website that is maintained…
Customer reviews are such a crucial part of the buying process that companies have invested a lot of money in trying to get their customers to write a review as part of their online marketing strategy
Research shows that the majority of online customers seek-out, read and take into consideration clients’ opinions, before buying.
Nowadays, there are reviews everywhere, from Airbnb to Uber, Amazon or any other online shop. Customer reviews are such a crucial part of the buying process that companies have invested a lot of money in trying to get their customers to write a review as part of their online marketing strategy.
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Encouraging customers to share their opinions has a lot of benefits, including:
…
How do Millennials spend their money?
When it comes to finances, Millennials tend to get a bad rap. They have a reputation for spending on consumer goods like gourmet beer and avocado toast and paying little attention to retirement plans. But are these stereotypes factual?
LendEDU surveyed 1,000 Millennials age 22 to 37 to find out exactly how this particular group of Americans spend their money, or perhaps more importantly, where they don’t.
The results show that 63% of Millennials are in fact saving for retirement, with the average amount being $480 per month. The bad news is that 37% of this demographic haven’t made any monthly payment toward their golden years.
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To execute operational reporting best practices, it is important, first, to get back to basics and remember the purpose of operational dashboards
Operational dashboards help CEOs, department heads and frontline employees assess performance, spot trends and offer actionable insights based on the data presented. Good operational reporting and intuitive dashboard design give busy executives and employees the information they need at a glance, allow more time for BI analysis (rather than merely finding data) and can even shorten meetings to improve employee productivity.
What contributes to good operational report format and solid dashboard design? Moreover, how should it vary from user to user? To execute operational reporting best practices, it is important, first, to get back to basics and remember the purpose of operational dashboards.
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A single tool can centralize efforts, simplify complex processes, and ensure the effective utilization of data
Regardless of new digital opportunities, companies still struggle with their brand development. A recent survey suggests that some of the most common brand management hurdles include putting data to efficient use, possessing a compelling vision, achieving integrated marketing communication and training employees to deliver a consistent message every single time.
These challenges are commonplace and dozens of companies are attempting to identify the right solution. Specifically designed to address the above-mentioned challenges, brand management software can be just the thing. A single tool can centralize efforts, simplify complex processes and ensure the effective utilization of data.
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4 Smart ways for frugal small businesses to use online marketing
Competing against larger competitors in your niche or sector is difficult at the best of times. It’s not always a level playing field either. When the bigger competitor with greater revenue enjoys a more substantial marketing budget, it’s tougher for a small business like yours to compete.
The good news is that when it comes to digital marketing, it doesn’t always require huge marketing budgets to make a meaningful impact with the people who count. Where once TV advertising or full-page newspaper advertisements took aim at a large chunk of the market, your smaller business can be nimbler and more targeted in its approach.
Here are four smart ways that small businesses on a tighter budget can use digital marketing for continued growth:
1. Use social media to dominate your niche
Social media is a confusing…
