Instagram is largely dubbed as the best platform for influencer marketing campaigns

If you want to start an influencer marketing campaign on Instagram but aren’t sure where to start or what you can achieve, make sure to check out the Quick Win here to learn everything you need to know. But first…why should you choose Instagram rather than another social network? So, why choose Instagram for your influencer marketing campaign? There are plethora of influencers on all major social networks – Twitter, Facebook, YouTube – but somehow, 93% of all influencer marketing campaigns happen on Instagram. Why is that? Why do so many brands prefer to work with Instagram influencers?

Reason no. 1: Instagram influencers have higher engagement rates than other social networks

The biggest reason why so many influencer marketing campaigns happen on Instagram – and why it’s also one of the best choices for influencer marketing – is because Instagram actually…

Voice search optimization techniques that will boost your e-commerce sales

Just as people switched from using computers to mobile, voice search is now quickly changing the way that consumers look for products or services they’d like to purchase. With Google and other tech giants unveiling new features or improved capabilities of virtual assistants and voice interfaces such as Siri, Cortana, Google Voice Search and Alexa, it really won’t take long before much or all of the queries for products or services are asked via voice search. In fact, 58% of consumers have used voice search to find local business information within the last year. According to OC&C Strategy Consultants, voice commerce sales will reach $40 billion by 2022 and in the same year, 50% of consumers will use voice shopping. Here’s a snapshot of what users have been searching for using voice search: [caption id="attachment_129689" align="alignnone" width="974"]…

In 2018, 77% of Realtors do not have a blog

Creating content is essential for marketers and thought leaders. The NAR study lists on average, 77% of realtors do not have a blog and only 13% plan to have one in the future. SEO remains a key factor in organic searches which drive leads. Realtors that have a blog usually have at least 6 years’ experience or more in real estate. Less experienced realtors can benefit highly by incorporating a blog in their marketing activities.

Only 26% of Realtors have their own website

Developing and maintaining a business website is important for SEO and organic web traffic. 42% of realtors have a website that was provided by their firm while only 26% or realtors have their own website. In building brand awareness, having a website that is maintained…

Customer reviews are such a crucial part of the buying process that companies have invested a lot of money in trying to get their customers to write a review as part of their online marketing strategy

Research shows that the majority of online customers seek-out, read and take into consideration clients’ opinions, before buying. Nowadays, there are reviews everywhere, from Airbnb to Uber, Amazon or any other online shop. Customer reviews are such a crucial part of the buying process that companies have invested a lot of money in trying to get their customers to write a review as part of their online marketing strategy. [si_guide_block id="70710" title="Download our Premium Resource – Content Marketing Strategy E-learning course" description="Use our course to step through the analysis, planning and implementation activities which will take your content marketing to the next level."/] Encouraging customers to share their opinions has a lot of benefits, including: …

How do Millennials spend their money?

When it comes to finances, Millennials tend to get a bad rap. They have a reputation for spending on consumer goods like gourmet beer and avocado toast and paying little attention to retirement plans. But are these stereotypes factual? LendEDU surveyed 1,000 Millennials age 22 to 37 to find out exactly how this particular group of Americans spend their money, or perhaps more importantly, where they don’t. The results show that 63% of Millennials are in fact saving for retirement, with the average amount being $480 per month. The bad news is that 37% of this demographic haven’t made any monthly payment toward their golden years. [si_guide_block id="13290" title="Download our Premium Resource – Social Media Marketing Playbook" description="Our social media planning checklist will help you review your current approach to social media and manage your organic social media updates as well as paid social advertising…

To execute operational reporting best practices, it is important, first, to get back to basics and remember the purpose of operational dashboards

Operational dashboards help CEOs, department heads and frontline employees assess performance, spot trends and offer actionable insights based on the data presented. Good operational reporting and intuitive dashboard design give busy executives and employees the information they need at a glance, allow more time for BI analysis (rather than merely finding data) and can even shorten meetings to improve employee productivity. What contributes to good operational report format and solid dashboard design? Moreover, how should it vary from user to user? To execute operational reporting best practices, it is important, first, to get back to basics and remember the purpose of operational dashboards. [si_guide_block id="116673" title="Download our Premium Resource – Measuring and reporting on client campaigns" description="Our guide shows you the building blocks of ‘data-driven marketing’, ensuring that data that is…

A single tool can centralize efforts, simplify complex processes, and ensure the effective utilization of data

Regardless of new digital opportunities, companies still struggle with their brand development. A recent survey suggests that some of the most common brand management hurdles include putting data to efficient use, possessing a compelling vision, achieving integrated marketing communication and training employees to deliver a consistent message every single time. These challenges are commonplace and dozens of companies are attempting to identify the right solution. Specifically designed to address the above-mentioned challenges, brand management software can be just the thing. A single tool can centralize efforts, simplify complex processes and ensure the effective utilization of data. [si_guide_block id="109627" title="Download our Premium Resource – Brand vision and identity playbook" description="Consumers and businesses are often making the choice between one brand and another. This is why improving brand identity is relevant to all…

4 Smart ways for frugal small businesses to use online marketing

Competing against larger competitors in your niche or sector is difficult at the best of times. It’s not always a level playing field either. When the bigger competitor with greater revenue enjoys a more substantial marketing budget, it’s tougher for a small business like yours to compete. The good news is that when it comes to digital marketing, it doesn’t always require huge marketing budgets to make a meaningful impact with the people who count. Where once TV advertising or full-page newspaper advertisements took aim at a large chunk of the market, your smaller business can be nimbler and more targeted in its approach. Here are four smart ways that small businesses on a tighter budget can use digital marketing for continued growth:

1.     Use social media to dominate your niche

Social media is a confusing…

Lawyers face a tight market and a negative public perception of their profession, so how do you market in a world like that?

Law firm marketing made its public debut in 1976 with a newspaper article and caused quite a stir from the start. From there, lawyers have been trying to out-market one another and win - much like their caseloads. The field of legal marketing is far more advanced than most other professions and is filled with lawyers who both do it well and have the means to shut out the competition. So, how does a smaller or lower budget firm overcome the marketing behemoths? I’ll get there, but let’s first discuss the challenges facing legal marketing in 2018.

[si_guide_block id="5750" title="Download our Premium Resource – Digital Marketing Strategy Guide" description="Global brands like Accenture, Canon, GSK and HSBC—and thousands of digital marketers and business owners—are using our strategic frameworks to optimize their…

Always managed to approach an important social issue perfectly within a global marketing campaign

We continue our series of looking back and brand marketing campaigns that will resonate for decades to come. Next up we have Proctor & Gamble's Always brand and their 2014 #LIKEAGIRL campaign. It will forever be remembered not for the content of the advert, but for the conversation it sparked in society. [si_guide_block id="29978" title="Download FREE Resource – Essential marketing models" description="15 classic planning tools to inform strategy development."/]

The Brief

Always’ commitment to empowering girls through puberty education dates back decades. Yet in 2013, P&G realized the brand’s purpose wasn’t apparent to the new generation of consumers. Always’ brand communications had remained focused on product performance, while its main rivals had moved on. The challenge was to build a fresh and more meaningful understanding of confidence which would resonate with the…