When customers feel an emotional connection to a brand, the lifetime value of that customer can increase by 300%

There is so much more to success in business than a profitable bottom line. Unfortunately, many marketing teams and sales departments get so wrapped up in hitting goals and increasing conversion rates that they forget about the most important part of creating a great brand: the customer-business relationship. Often, the reason that a customer comes back to buy from your business is the perception they have about your brand. If their experience was positive and they enjoyed your product, there is very little convincing needed to get them to convert once again. This is why cultivating meaningful relationships with customers is so important. In fact, when customers feel an emotional connection to a brand, the lifetime value of that customer can increase by 300% and they are far more likely…

Marketing specialists should know how to promote cryptocurrency brands in the periods of high volatility and investor uncertainty

The cryptocurrency market has been volatile from the very beginning, but the last couple of years have been a particularly wild ride for millions of investors around the world. Many have made millions on the big upswings, and yet many have lost large and small investments in the bursting bubbles and sudden market downturns.  Still, marketing specialists should know how to promote cryptocurrency brands in the periods of high volatility and investor uncertainty. To understand how to do it, we should determine the factors that influence the price of digital currency and ways to use them to our advantage. [si_guide_block id="81859" title="Download our Free Resource – 10 digital marketing megatrends 2019" description="This free guide for all members shows how your business can get an edge by reviewing 5 key types of marketing trends and specific…

YouTube stops ads on anti-vaxxer videos, Facebook to launch new premium ad service, consumer confidence still negative in face of uncertain Brexit, Oreo announces partnership with Game of Thrones, ACCC asks advertisers in Australia for feedback and TikTok fined for collecting children's data

Take a look at some of the news affecting marketers this week including YouTube's decision to stop adverts running on anti-vaccination videos and to update its 'Up Next' algorithm so these videos are not promoted. On top of this, Facebook has announced a new premium ad service, that allows advertisers to book in slots up to a year in advance. This week has also seen the latest Consumer Confidence Index from GfK get released, revealing that the uncertainty of Brexit is still taking its toll. In lighter news, it seems that Oreo is ready to play the Game of Thrones with its latest partnership, which could be the biggest partnership for…

Bridge the generation gap when it comes to customer communication by serving all generations, on all channels, with one contact centre platform

Marketers have long known that each generation communicates differently from the previous one. It's wisdom that has been passed down from marketer to marketer for, well, generations. But it's not enough to just consider how to tailor your message to audiences of different ages, you also need to think about the different ways you'll communicate that message. Communications technologies and new channels appear all the time, forcing marketers to rethink their customer communications strategy every few years. While many current communications strategies were designed with older consumers in mind, a refresh is in order. As of 2019, Millennials and Generation Z make up the largest percentage of the general population, according…

By not actively trying to establishing a stronger online presence, as a business owner, you lose out on potential sales and loyal customers

How a business portrays itself is a vital factor in its success and, with the advent of social media, establishing a positive image and creating a personal brand is as important as ever. For entrepreneurs trying to make a name for themselves, this is even more important. Many businesses make the mistake of thinking a Facebook page or a LinkedIn profile isn’t that necessary. However, it’s becoming increasingly apparent that the face behind the business is as crucial as the business as the business itself. By not actively trying to establishing a stronger online presence, as a business owner, you lose out on potential sales and loyal customers. While the web is crammed with everyone using the same old strategies, businesses aiming to differentiate themselves need to opt for out-of-the-box solutions…

While marketing is certainly a huge part of a businesses’ success, you also need to make sure you have a detailed customer acquisition strategy in order to actually achieve the objectives you want

Growing an e-commerce business and generating new customers on a consistent basis is not just about knowing how to market your business or having the budget for complex, expensive campaigns made with the best agencies in the world. While marketing is certainly a huge part of a businesses’ success, you also need to make sure you have a detailed customer acquisition strategy in order to actually achieve the objectives you want, in as little time as possible and continuously generate new customers for your business. In this blog post, I’m going to show you how to develop a customer acquisition strategy for your e-commerce business.

What does a customer acquisition strategy imply?

Customer acquisition is, basically, the process of bringing in…

Voice technology is only one aspect of a rapidly-evolving tech sphere

As the speed of technology and the pace of our lives have picked up, many new technological innovations have been brought about. One such innovation is voice technology, which has become an increasingly-popular interface for answering search queries or interacting with modern technology such as Siri, vehicular intelligence systems, or hands-free entertainment systems. While there are many who project that voice search will become the interface of the future, there are still a lot of limitations that, if unchanged, will keep voice interfaces from becoming as dominant as some predict. [si_guide_block id="28640" title="Download our Premium Resource – Q4 2018 online marketing statistics compilation" description="To save you time in searching for the latest, most reliable online marketing benchmarks, our compilation gives you a single source of the latest and most reliable sources to help you compare your investments in digital channels and your performance…

With myriad options available to today’s consumer, customer retention is vital for e-commerce brands. Gamification, push notifications and loyal programs help in contently re-engaging with the existing customers

Research by Frederick Reichheld of Bain & Company found an increase of 5% in customer retention can improve the revenues by 25-95%. In e-commerce, repeat customers are godsends. They’ve proven their interest in buying your product and are willing to spend money. In fact, according to a report by RJ Metrics, an online store typically generates 43% of its revenue from existing users. This figure can increase up to 75% if the store spends time and effort cultivating a deeper relationship with its existing customers. [si_guide_block id="125181" title="Download our Premium Resource – E-commerce personalization buyer’s guide" description="Learn everything you need to about e-commerce personalization before taking the steps needed to start implementing it in your own company."/] The question that…

To encourage people to make recurrent purchases from your website, you need to ensure a quality user experience

Subscription e-commerce is booming because of several factors. Convenience and reducing the need for engagement on behalf of the buyer both play a critical role. McKinsey research shows that 15% of online shoppers have signed up for one or more subscriptions. According to the same source, the subscription e-commerce market has grown by over 100% since 2011. To encourage people to make recurrent purchases from your website, you need to ensure a quality user experience. Everything matters – from website design and performance to marketing and customer service. To ensure the success of this business model, you have to put emphasis on the following key essentials. [si_guide_block id="20212" title="Download our Premium Resource – E-commerce success mapping" description="This template includes a brief description of the technique and a full example template is provided for…

Google chief questioned by US Congress about political bias and data transparency, UK regulators banning harmful gender tropes in advertising, Marketers concerned about data freedom after Brexit and Facebook's pop-up attempt to re-build trust

One of the biggest news stories this week has to be Google being questioned by Congress about how search works, data privacy, China plans and political bias. In just under four hours of questioning, the covered a lot of ground, some of which our roundup will take a look at. When it comes to marketing and advertisiting in the UK, the big announcement was that negative gender stereotypes are going to be banned in adverts. In a bid to avoid stereotypes causing real-world harm, new regulations are st to come into effect in 2019. Our roundup also takes a look at the concerns that marketers have about the impact that Brexit could have on the free flow of data.…