Google to launch RCS messaging, brands failing at acting on social purpose, influencer marketing under fire, TikTok explodes in China, Facebook Top Fan targeting
We've taken a look at some of the news stories you should know about this week, including:
Google made an interesting decision when it announced that it was no longer waiting for phone makers and networks to roll out RCS messaging. The tech giant is set to make the improved messaging service available for select Android features by the end of the month after a lot of delays.
A survey has revealed that while social purpose is important to brands, they are failing to walk the walk when it comes to actually putting initiatives in place. This could ultimately leave to issues when attracting both customers and talent.
Influencer marketing has come under fire after it was revealed that a 'surprise' life event was actually part of a marketing opportunity,…
Tactics and opportunities to bring your idea to life
We’ve all been there. We come up with an idea, share it with colleagues but before you know it, the idea is dead. Stopped in its tracks.
More often than not, an idea might be killed not because of malice, envy or other nefarious reasons, but as a result of perfectly good intentions. When we block an idea or find ways in which it may not work, it’s likely we’re trying to think rationally: cost, time, resources are all good reasons to stop and think again.
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But the road to hell is paved…
A survey has found that 84% of marketers are positive about GDPR
The introduction of GDPR in May 2018 was naturally a cause for concern among marketers, and indeed any company handling customer data.
In broad terms, the introduction of GDPR means that marketers now have to ask for more explicit consent and be clearer about how people's email addresses and other personal information are used.
As a result, some marketers were concerned that fewer site visitors would give their consent to be marketed to and that this would make email marketing less effective.
The reality is, a year on, that GDPR hasn’t been the catastrophe some marketers feared. Instead, opinion on GDPR is now broadly positive.
Why marketers are optimistic after GDPR
SaleCycle surveyed marketers about the measures they’ve taken since the introduction of GDPR to ensure that they comply with the new rules and how this has impacted their email…
Three lessons we can learn from TV advertising in the UK
One of the many advantages we have as marketers is the access to so much diverse, interesting insight. At Smart Insights, we regularly blog about the latest trends in email, display, search and social, all of which give us the opportunity to improve our knowledge and understanding of the marketing landscape.
The latest research from Thinkbox, the marketing body for the main UK commercial TV broadcasters (Channel 4, ITV, Sky Media, and Turner Media Innovations), provides some interesting data points on how media is being consumed in the UK. Although many of us may never use television advertising as part of our media mix, the research provides some useful insight into how people are consuming media in the UK and how this impacts other forms of marketing.
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Survey shows 72% of LGBTQ+ community believe their representation is tokenistic, Facebook announces new cryptocurrency, Instagram looks to other companies to collectively tackle cyber-bullying, Global Alliance for Responsible Media, Voice Coalition announced
Welcome to our weekly rundown of the week's biggest news stories in what has been another busy week in the world of digital.
First up, we’ll be looking at research carried out last month that has shed new light on the way LGBTQ+ advertising is perceived, principally among members of the community themselves.
Facebook has also announced plans to develop its own cryptocurrency in what could cause some serious tremors throughout the global banking system.
Head of Instagram, Adam Mosseri, has also declared that bullying is not an issue that the Facebook-owned platform will be able to tackle alone.
If you’ve been keeping up with all of the events at Cannes Lions this week, you'll know that some of the world’s biggest brands…
In-app messaging lets you communicate with your users and keep them engaged, so they don’t uninstall your app shortly after downloading
If you want to build user retention, there’s more need now for user engagement than ever before. Users are spending more time on their smart devices, downloading apps they feel are of value and that will make their lives easier. There’s also no shortage of apps available, which means yours needs to stand out from the rest.
This is where in-app messaging comes in. It lets you communicate with your users and keep them engaged, so they don’t uninstall your app shortly after downloading.
But what exactly is in-app messaging and how can you make the most of this marketing strategy?
In-app messages are exactly that – messages that are displayed within the app and triggered according to user interaction. First-time users will have a different message and experience than those users who…
Apps offer effective solutions for communicating with users and keeping them with the brand
Every job requires a tool, and brand marketing is no exception. The era of mobile devices also asks for something new, different from old but gold TV, radio ads, and street banners. Mobile branding apps are the exact tools that today's brands require.
In this article, we're discovering the business goals branded app development solves, types of apps you can design, and points to be taken into account.
Business goals of branded apps – what to consider?
Today, companies often turn to branded apps to increase conversion and ensure a great user experience. These applications offer effective solutions for communicating with users and keeping them with the brand. In general terms, mobile app branding means how users will see the app while interacting with it. It stands for visual image, communication, and reputation.
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When you use technology in your procurement process, it saves you a lot of time, which could improve e-commerce stores' performance
The procurement process is not simple and straightforward. It’s complicated. The manual procurement process is very labour-intensive, time-consuming, and involves a lot of paperwork.
On the other hand, when you use technology in your procurement process, it saves you a lot of time. It makes the whole process much simpler and hassle-free. These are just a few of many advantages of leveraging technology in the procurement process
Before talking about the key advantages of using technology in your procurement process, let’s quickly look at the most common issues in the procurement process.
Major issues with a procurement process
Companies face problems in their procurement processes because of an ineffective process. It also leads to the occurrence of human errors in the process.
The following are some of the most significant procurement issues that can affect…
Setting up and running a profitable e-commerce store takes much more than determination and goodwill, as 8 out of 10 e-commerce stores fail
With the advent of drop shipping, every wantrepreneur out there set out to create their own e-commerce store and become a millionaire overnight. In reality, setting up and running a profitable e-commerce store takes much more than determination and goodwill. According to research, eight out of ten e-commerce stores fail.
There are plenty of reasons for this, and today, we’ve compiled some of the most common of them. Here’s why your e-commerce store is falling behind and what you can do to fix the issue.
You don’t have a niche
Who is your main target audience? If your answer is “everyone”, it may be a reason why your revenue is nothing to brag about. Unless you run Amazon, everyone is definitely not your target…
A year after GDPR’s introduction, 42% of US news sites flatly block connections from Europe, limiting the potential reach of marketers’ stories.
It’s been one year since GDPR was introduced, which should be more than enough time to adapt to the changes. However, some sectors still haven’t adjusted to accommodate the new rules.
One key area for marketers is the United States’ news landscape. When GDPR was first introduced, many newspapers in the United States opted to simply block all connections from the EU while a new solution to handling customer data could be developed.
However, a year later, this is quickly becoming the permanent state of affairs. We tested a group of over 500 US news sites and found that 42% of these sites still simply block any attempt at connection from Europe, while a further 9% offer users an inferior experience with limited content.
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