Google has released the new Speed Report in Search Console – what is it, how do you use it, and what’s so great about it anyway?

Following several screenshots teasing the release of the new Speed Report in Search Console, Google has finally released an ‘experimental’ beta version. The report enables users to assess the speed of their site’s URLs quickly and accurately. You can find it beneath the ‘enhancements’ tab:

The advantages of Search Console’s new Speed Report

Prior to the release of this report, speed testing was a troublesome task. SEOs and site owners have been reliant on third-party tools, masses of PageSpeed Insights tests, or complex Big Query requests to test page speeds. The new Speed Report improves on these tools in a number of ways. [si_blog_banner_cta]

Ease of use

One of the main perks of Search Console’s Speed Report is that…

When it's time for execution, brand marketers and agencies need to be on the same page about what defines success. Here are three ways they can ensure precision control and usage of the right data to accomplish brand goals. 

Brands and their agencies often have healthy disagreements about strategy. As a brand marketer, you might not always enjoy debates, but hopefully, you’ve seen that they can make your marketing so much more focused and compelling. That has certainly been my experience. But when you shift from planning to execution, everyone needs to get on the same page about what success looks like. It seems like a no-brainer, but it’s much harder than you think because there are more people making decisions on your behalf than ever before.  If you mapped your team’s organizational structure, how would it line up next to your digital supply chain? On the…

Only 16% of companies focus on retaining a customer when all data points to the fact that acquiring a new one is at least five times more expensive.

In this modern digital world, with fleeting loyalties and diminishing attention span, brands and businesses are continuously trying to come up with new plans and ideas to keep their customers in the fold. Today, this is largely driven by the data an organization can collect on its customers. Thanks to the proliferation of the internet and social media, much of this information is available freely. Brands are now studying customers’ behavior, expectations and motivations to learn more and more about what goes into their purchase cycle. A large part of this is trying to engage with the customer once the purchase has been made. One common mistake that most brands (especially those in the e-commerce sector) make here is assuming that the customer will re-enter…

Chart of the Week: 57% of people in the UK spend most of their time on social media or messenger apps, but Facebook is no longer the favourite app.

Facebook is no longer as indispensable as it once was, with an increasing number of people saying it is the app they most consider quitting. Throughout the last two years, it has fallen from being the most important app in the majority of markets to one that is failing to keep its audience. As well as people getting rid of their accounts as part of a digital detox, younger audiences are turning to new social media platforms rather than Facebook. Although this means more people opting for Facebook-owned apps like Instagram and WhatsApp, it shows just how volatile the world of social media and apps currently is. [si_blog_banner_cta] We’ve taken a look at AudienceProject’s new app and…

How can you supercharge your analytics system to increase your acquisition?

If given extra budget, 32% of marketers would spend more on data and analytics. That’s more than those who said they would spend on search, social and additional headcount!  Modern marketers love data for so many reasons. Why?   Data helps optimize businesses from acquisition all the way through customer purchase and reengagement.   It helps them achieve high ROI Facebook and Google Ads campaigns.   It helps them compete against…

6 essential requirements for designing your digital strategy around your customer

While customer experience is a key business driver for any company, few have yet to understand that, in the digital age, when customers can instantly access swathes of information about a company and its competitors, it has become fundamental to obtaining a real, sustainable, competitive advantage in a rapidly changing marketplace. With customer expectations becoming much more demanding, it is essential for any business to think with the customer at the centre when making any business decision. To help make your digital strategy more customer-centric we recommend these 6 requirements for a digital strategy development process. [si_guide_block id="63608" title="PowerPoint marketing strategy planning template" description="Create a comprehensive presentation that will take your colleagues through your  digital strategy with this PowerPoint template."] Plenty of corporate strategies talk about the benefits of being…

When it comes to planning a campaign, it’s important to be efficient at all times. Explore these fundraising software tips to make your next campaign count. 

As a non-profit professional, running a successful campaign means putting a lot of thought, organization, and time into your efforts. Have you also considered the ways in which technology can make your efforts even more efficient?  Today, fundraising software is a mainstream tool that many non-profits are using to boost donation revenue, engage with their donors, and maintain a high level of efficiency in their campaigns.  [si_guide_block id="30094" title="Download our Business Resource – Social media communications for not-for-profit organizations" description="This guide aims to give a clear structure to help you grow internal confidence and buy-in so that the benefits of social media can become visible and it becomes more…

Like it or not, at one point or another you’ll probably have to deal with a negative customer comment that’s been published online

Did you know, as many as 94% of customers say that a negative review convinced them not to do business with a brand? We can’t underestimate the importance of online reputation management. Like it or not, at one point or another you’ll probably have to deal with a negative customer comment that’s been published online. This means you need to learn how to respond to such criticism. After all, it’s vital you react to these comments in a timely and thought-out manner, as this is the only way you can adequately protect your online reputation. [si_guide_block id="5768" title="Download our Individual Member Resource – Social media marketing strategy guide" description="Our social media strategy guide will help you create an integrated social media marketing strategy that shows you how…

Higher visibility into your attribution model means sales will trust the metrics more

Is your marketing team celebrating their awesome quarter while your sales team suffers poor performance? This is usually due to a sales vs marketing attribution mismatch, particularly when marketing and sales are seen as two different entities.

Ultimately this who-gets-credit-for-this-sale struggle is getting pretty old - it’s been around for as long as sales and marketing teams have collaborated together. Could it be that a data blackbox is the root of your problem?

Calculating whether a lead was sales or marketing generated can be a pretty complicated calculation, particularly in complex B2B buying cycles where multiple teams are involved. Adroll has a good example here. Due to this complexity, sales leaders tend to distrust the data given to them by marketers and fall back to pointing fingers when things don’t…

The best digital marketing research across marketing channels - including SEO, PPC, CRO, social, mobile, martech, email, e-commerce, and UX - to help inform your 2019 marketing strategy

Because the state of digital marketing is always evolving, it is important to keep up-to-date with the latest research in your industry or marketing channel in order to stay ahead of your competition. However, it can be difficult to find the digital marketing research you need to help inform your digital strategy. We first curated these stats in 2017, but during 2018 and 2019, we've been committed to updating this article using the best digital marketing research data sources, which the team at Smart Insights have found helpful and informative throughout the year. Hopefully, this will help you too! [si_blog_banner_cta]

SEO statistics 2019

Total site visits produced by organic search…