Chart of the Day: The Role Various Types of Media Play in People's Lives
When it comes to media intake we have a plethora of types that are at our disposal. These different types are used by people in different ways and often serve different purposes for our expectations. We take a look at how this translates when asked: "Thinking about the five types of media, select the one that best fits each description below."
At first, glance, when you look at the chart there is a clear winner…
Whether you outsource a deep learning solution to a vendor or bring that expertise in-house, here’s what marketers need to do to make deep learning work.
Technology continues to push the boundaries of what’s possible for marketers. While most marketing executives understand that software can drive growth, not everyone is familiar with the underlying technologies that power the latest tools.
That’s okay because your job is to put software to work, not put it together. But a basic understanding of how some of these tools work can allow you to make better decisions about where to invest your budget. With that in mind, let’s take a look at one technology that is typically accompanied by a lot of hype but little clarity: deep learning.
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Making sense of deep learning
Modern marketing teams are concentrated on full-funnel engagements and want to track every interaction prospects have with their company through the website, content, events, and…
A content marketing funnel acts as a guide for your prospects and leads. It shows them the specific steps they need to take before purchasing your product or service
According to Demand Metric, content marketing generates three times more leads than outbound marketing and it’s about 62% less costly. As a B2B brand, if you want to attract more leads to your business and spend less to do so, you should leverage content marketing.
[caption id="attachment_148039" align="aligncenter" width="550"] [Image via Demand Metric][/caption]To do this effectively, you need a content marketing funnel. A content marketing funnel acts as a guide for your prospects and leads. It shows them the specific steps they need to take before purchasing your product or service. It also helps your business get more qualified leads.
In this post, you will learn how to create a…
As regular SEO techniques improve your global ranking, local SEO improves the ranking of your brand in your area, helping those who live close to your location find your business easier
Local SEO represents a series of steps that allow your content to reach online users that live close to your business. As regular SEO techniques improve your global ranking, local SEO improves the ranking of your brand in your area, helping those who live close to your location find your business easier.
It is a strategy that every local brand crafts according to the number of locations they operate in, as opposed to global SEO that includes the use of techniques with worldwide metrics in mind.
More than 50% of users that perform local business searches end up visiting the local office within a day. A well-implemented local SEO strategy allows users to contact you or get important…
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Affiliate marketing can provide a lot of benefits for e-commerce businesses, but only if you get it right
According to recent studies, 81% of brands rely on affiliate links because they involve very little investment.
Affiliate marketing, an appropriate marketing solution for every e-commerce store, involves an affiliate signing up to an affiliate program offered by a retailer to first promote and then sell their products on a formulated commission-based payment model.
This affiliate, usually a publisher, is poised to promote such products and services using a unique link that sends traffic to the company’s website. If the target lead purchases the product, a percentage of the sales is then paid to the affiliate.
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Essentially, affiliate marketing can be seen as expanding one’s marketing team by employing the services of third-party companies, which are paid only when the leads are converted and successful sales made.
In a world where marketing strategies…
It doesn’t matter whether your business is big or small, if you’re not generating quality leads, your business is doomed to fail
High-quality leads are the lifeblood of any thriving business.
It doesn’t matter whether your business is big or small, if you’re not generating quality leads, your business is doomed to fail – after all, how are you going to keep growing and evolving if there’s no new business coming in?
Unfortunately, getting quality leads is one of the areas that marketers find most challenging.
In fact, 59% of marketers say generating quality leads is their primary challenge, according to research conducted by the B2B Technology Marketing Community on LinkedIn.
But generating quality leads doesn’t need to be a complicated process.
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All you need to do is work on your marketing ninja moves and have a few tools in your arsenal that will help you identify leads that come with a…
What guides, templates, examples and Quick Wins have our members found helpful in 2019? We've taken a look at this year's most popular Smart Insights resources
Over the last year, we’ve updated and created new guides, templates, presentations and Quick Wins in order to help you better develop your marketing skills. We always aim to provide the most up-to-date information and advice to enable you to grow your knowledge, while our practical approach means you can easily put this knowledge to use.
No matter what your membership level, business or personal goals, we’ve aimed to provide you with a broad range of resources to help you achieve them. So, whether you’re trying to improve your skills, upskill your team or grow your business, you’re all set with the support of Smart Insights.
You’re not the only one either, as this year has seen a huge number of people making use of our guides,…
Only 34% of marketers report being comfortable with the idea of customer lifetime value, and even those who get it struggle to market across generations
"Know your audience" is Marketing 101, so why do so many marketing leaders miss the mark when appealing to their bases? Even when a brand is successful, it often struggles to maintain that appeal in the long run. Your brand’s customer lifetime value strategy is crucial, no matter what industry you’re in.
Unfortunately, only 34% of marketers report being comfortable with the idea of customer lifetime value, and even those who get it struggle to market across generations. They get lost in the myriad details of the marketing process without realizing it’s an audience’s culture — not one of the countless formulaic solutions that work only on paper — that maintains its loyalty.
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Putting the right measures in place to achieve excellence in 2020
There’s little doubt that 2020 is going to be a big year for marketers (although I appreciate we say this every December!). If you’re intending to start the New Year on the right foot, it's important to be clear on what you’re looking to achieve and to gain buy-in from everyone in the business.
Whilst your marketing strategy will outline the activity you will and will not carry out over the next year, underpinning this plan will be your objectives. There are three main sets of objectives to consider:
Business objectives, e.g.:
Increase profit growth by x%
Increase market share by y%
Marketing objectives, e.g.:
Increase sales by x%
Increase brand recognition by y%
Campaign objectives, e.g.:
Increase frequency of consumption by x%
Increase household penetration by y%
Your overarching business objectives set the tone and cascades through to the marketing and…
