E-commerce inbound marketing means attracting customers to your online store with engaging and relevant content to increase sales and conversions
E-commerce has rocketed over the last 12 months - and with it, inbound marketing tactics by savvy e-commerce marketers have picked up the pace, competing to attract customers to their site and win that sale.
While a healthy e-commerce marketing strategy will always include a mixture of outbound and inbound marketing, with demand and competition peaking in 2021, there's little doubt that now is the time to focus on your e-commerce inbound marketing strategy to increase your return on investment.
The numbers speak for themselves with e-commerce purchases accounting for 16% of all sales in the US in Q2. In fact, 9 countries were predicted over 20% growth in e-commerce post-COVID, the Asian Pacific market alone forecast $2,448.33 billion of E-commerce sales.
With that in…
So you’ve made the decision to make your website accessible for people with disabilities. It’s about time - the Americans With Disabilities Act (ADA) was passed in 1990. It prohibits discrimination against people with disabilities and if you’re operating in the US, not making your website accessible is discrimination since you don’t enable people with disabilities the same privilege of browsing the web freely and easily. Even if you’re outside of the US, it’s likely that a similar law will apply in your area soon.
In 2018, the DOJ affirmed that websites are considered places of public accommodation under the ADA Title III. This put into action the need to make websites accessible to people with disabilities as well, just like brick and mortar. Since then businesses…
How can you expect to compete to acquire and retain customers if you don't invest in marketing?
As long as your business exists, investment in marketing is a vital contributor to your success. What are the upsides when you invest in marketing? Here are 5 reasons to increase investment in marketing today.
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1. Invest in key marketing skills to optimize your marketing strategy
In today's competitive environment, you need to hone your marketing team's key skills to ensure you are working as efficiently and effectively as possible to reach and engage your customers and make money. But without the initial investment, this can be difficult to achieve.
In fact, 79% of CEOs listed availability of 'key skills' as one of their top 3 concerns.
Marketers need to approach 2021 confidently, planning a marketing strategy across…
With the launch of our brand new Learning Paths - offering practical, strategic marketing courses online - discover which marketing training solutions have been the most popular
Deciding on a marketing course to optimize your strategy in 2021 is tough. With so many marketing training options, you need a solution that's practical, data-driven, and proven to generate results, quickly. Read on to discover our Smart Insights members' top Learning Paths and resources in each membership tier.
Top Business Professional marketing course: Manage change for digital transformation
Module from Digital Transformation Learning Path for Business Professional Members
Digital Transformation is the use of new, fast and frequently changing digital technology to solve problems. However, a Boston Consulting Group report found that only 33% of significant IT projects have been fully successful since the year 2000.
The danger is that the benefits of digital transformation are not being fully achieved as organizational barriers can hold…
Viral marketing is not an exact science. It’s not the case that if you want to create a viral marketing campaign you simply have to think about it, plan it, and then you have it. If only it was that simple
Viral marketing has grown in popularity for consumers seeking entertainment and content creators finding new ways to reach their customers.
Chances are that every CEO out there would like to have a viral marketing campaign for their company. Why? Because it is one of the most effective types of marketing. You don’t have to spend large budgets on creating ads or getting them out there. The focus here is on great content.
What is viral marketing?
Viral marketing - or word of mouth marketing, as it was known before the technology era - has been existing for decades, but only during the past few years, since the appearance of social media networks,…
Strategic financial planning marketing is in flux. As more customers make financial decisions online, the digital competition is harder than ever
Digital Transformation in financial services marketing has completely changed how businesses and consumers connect, bringing you closer to your customers than ever before. In the case of financial planning marketing, getting these relationships just right, at every stage of their journey, is crucial for digital marketers.
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Digital Transformation in the financial planning industry
Marketing to reach and convert financial services customers requires a defined value proposition, communicated clearly, and with the digital infrastructure to back it up. In the wake of COVID-19, many finance companies are implementing next-gen technology to overcome rising costs and rapidity pressures.
As a result, marketers are working amidst the ramping up of technology innovation, increased tech productivity, and modernization of platforms. Marketing leaders must take the position of the customer in these times of…
Are you making the most of the latest video marketing trends and opportunities to increase customer conversions?
As technology and digital habits evolve, it's not really surprising that video predictions and usage have shot up in 2020. In preparation for 2021, I've collated our industry experts' video marketing trends and our recommended resources to optimize your digital marketing strategy and convert more customers using video.[si_monthly_campaign_blog_cta_banner id=156432]
But first, let's fact-check the numbers. It is predicted that customers will spend 100 minutes a day watching online videos in 2021. This is a 19% increase compared to daily viewing minutes in 2019, which stood at 84. But why?
Jonathan Barnard, Head of Forecasting at Zenith describes:
“The consumption of online video is growing rapidly, and the average person will spend half as much time viewing online video as they spend viewing conventional television this year.
This fast-expanding supply of audiences is fuelling…
First my wallet, now my phone, are stacked with customer loyalty cards, emails, and apps. But what do customers want in loyalty schemes?
The customer loyalty market is in a state of flux. While physical cards decline amidst low-contact social distancing, notifications and emails from my favourite brands are more targeted (and appealing!) than ever.
With marketing budgets tightening, customer engagement is a wise area to defend. Recent studies show it can cost up to 5x more to acquire a new customer than to retain an existing one.
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Loyalty schemes are expensive to implement, promote and very costly to manage, both online and offline. But are they making a difference? Do they increase customer engagement, and what can we learn from the best examples?
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Managing customer loyalty schemes
Whether it's an in-house managed scheme or being part of an external…
What benefits might deeper, actionable, aspect-based sentiment analysis offer for your marketing strategy and planning?
I have recently attended the Social Data Summit, which gathered prominent speakers from leading brands and organizations to discuss the latest developments in digital insights, social listening, and sentiment analysis.
The first speaker Dr. Jillian Nay, a founder of the Social Intelligence Lab, challenged the audience with her presentation “Social Data Intelligence is a Mess! Let’s Fix It”. Jillian highlighted some major challenges facing the social intelligence industry that need to be addressed such as lack of standards, transparency & accountability, insufficient support for social media intelligence roles, limitation of current tools, depreciation of social networks APIs, but also acknowledged exciting progress that industry is…
The number of people using the internet to source a doctor, dentist or hospital, or even answer a simple health query, is on the rise. It's time to leverage digital marketing for your medical practice
Expanding the reach of your medical practice marketing online is a no-brainer. Just about every modern company now follows a tried-and-tested digital marketing strategy built around ads, analytics, social media and more. Having said that, different approaches are required depending on a slew of factors including industry, budget, location, audience demographics and personnel.
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In this blog post, I want to focus on just one type of consumer-facing business – a medical practice – and share some of my top tips for maximizing your digital marketing. After all, the number of people using the internet to source a doctor, dentist or hospital, or even answer a simple health query, is on the rise.
Embracing these medical practice marketing…
