Google was 10 in September and produced in this new timeline - useful for case studies
Google launched its Chrome browser - read Google Chrome marketing implications
A major change to Quality Score will roll out in early October. The main changes are:
Keywords no longer marked inactive for search - so keywords which previously didn't trigger ads are more likely to trigger ads (although these have a low quality score) and this could increase competition
"Minimum bids" will be replaced by "First-page bids" - showing the minimum needed for the ad to appear on the first page (as an exact match).
Quality score calculated dynamically so maybe more opportunity for ad to appear in certain situations on the content network and when targeting locally
Read more details on Changes to Google Quality Score and a more recent posting here.…
