New Boston Consulting Group report on the Economic impact of Internet on retail
Value/Importance: [rating=4]
Recommended link: BCG Perspectives March 19th article
A new report on consumer and business use of the Internet in the G-20 countries
If you've been working in online marketing or Ecommerce for a while, it's easy to lose sight of how new digital platforms are, and the opportunity they will still bring in the future.
A major new research report by the BCG Group reminds us of the future potential by its review of the size of the opportunity - $4.2 trillion by 2016 they estimate. To put it into a more meaningful perspective, if it were a national economy, the Internet economy would already rank in the world’s top five, behind only the U.S., China, Japan, and India, and ahead of Germany.
You can read the full report summary above, here is what stood out for me:
1. UK…
Lo primero es lo primero…
La planificación de marketing digital no es diferente a ningún otro plan de marketing, de hecho es sumamente extraño tener planes separados para “digital” y “off-line” debido a que no es así como los clientes perciben tu negocio. Sin embargo, a menudo se nos requiere separar los planes para “digital” solo en cuanto a la estructura de los equipos y los informes y para ayudar a la transición a digital antes de que se vuelva algo habitual (“Business as usual”). Un formato común ayuda a alinear tu plan a otros planes de marketing!
Nota: Esto (download - free for Basic members) es un documento de Word sin formatear de SmartInsights.com, traducido al español por Mabisy.com, crea tu tienda online y paga solo si vendes, que tiene la intención de ayudarte a crear rápidamente tu propia plantilla eliminando las notas de guía en cursiva.
This is a…
Our framework for marketing success
You may remember our strategic RACE framework which we created to provide a means to contextualise digital marketing tactics. We've developed this with a new visual to show a planning and management process to use on marketing projects.
Our new Growth Wheel infographic developed in collaboration with First 10 Digital, aims to provide a visual way to think about your marketing planning focused on creating commercial growth by integrating digital channels.
About the Marketing Growth Wheel
Our Growth Wheel uses a standard SOSTAC® approach to planning, but applied to using digital technologies and channels to create growth for a company. It's based on our experience in planning and implementation for many projects we've been involved with over the…
5 ideas to start your brand revolution in 2012
We're still in the midst of 2012 predictions, they're everywhere at the moment, mostly describing what's already out there. I'm not a futurologist, and if I am honest, I prefer to plan for the less predictable since that's what usually happens.
One trend I do observe, is how much marketing is changing (again, and faster). This is leaving a chasm of opportunity for the right organisations to step up. It has serious implications though... are you and your brand the revolutionary, or destined to be the cast-off of someone else's revolution? We've built our Marketing Manifesto of some of the changes that we think will help you falling into the chasm, but here I expand on some of these ideas.
So what's wrong with marketing?
It's one word: management, or lack of it. I believe that digital marketing…
5 reasons why you don't and 10 reasons why you could
Surely it's obvious, with today's digital marketing platforms like search and social networks, desktop and mobile web applications that you need a digital marketing strategy?
I don't think so, the obvious isn't always obvious, or practical to make happen, or even considered necessary. So, a couple of weeks ago we asked readers of SmartInsights.com whether their company, or if they work for an agency or are a consultant, their typical clients have one. These are the shocking? results...
Thank you if you voted or shared this post, we had around 110 responses, so a fair number, although we have no sample frame of who since it's just an informal poll.
As I suspected, there has been little change since we asked the exact same question back in 2010 as the chart below shows. This suggests that…
Adapting PR Smith's SOSTAC® to review what's working, what's not and create a plan of improvement
I was recently asked if I use any frameworks or processes when auditing a web site (or any digital marketing activity). To be honest, I hadn’t given it much thought until now. On the whole, I just got on with it, so I couldn’t give an answer straight away.
Nonetheless, after considering it for a while, I realized that I was subconsciously utilizing a process that I had become familiar with over the past couple of years: PR Smith's SOSTAC® model.
Now, I’m going to presume that you know all about SOSTAC® (if you don’t, then simply check out this superb post that explains the SOSTAC® planning model) and will concentrate on how I adapt it for use as web auditing process.
I should point out that I have used SOSTAC® as a process for many tasks as I…
Our interview with Richard Dennys, Marketing Director of Qype on how marketing drives growth at Qype
Founded in 2006, Qype is Europe’s largest site for user-generated reviews and recommendations of places, events and experiences. Qype has 18 million unique users per month and over 2.2 million user-generated reviews covering business categories in more than 166,000 cities with locations worldwide.
Qype allows users to search for and read reviews about a restaurant, shop, service or experience and, with the Qype App, which has been downloaded over 1 million times, users can read and add reviews on their phone and use the application as a personal sat-nav to find places nearby. Available in seven different languages, Qype is a pan-European local review site able to offer its international users a multi-lingual platform.
We talked to Richard Dennys, marketing director of…
