Why communications need to change even more to truly engage online audiences

In this post I'm going to take a look at what makes social media different from the media choices that have come before.  Only through understanding the differences between social media and more traditional media can we really take advantage of its benefits. I'm aware that for a lot of readers, I am about to teach my grandmother to suck eggs, I wanted in this series on social media to take it one step at a time, so these ideas follow on from my first post, how to convince your boss about social media. In this post I'll summarise the changes in communications which I think we all need to think through to be more successful in our online marketing. With the rise of web 2.0 we have effectively entered a new era of media use. Gone is…