Using video content on your blog will make you a search engine favourite
Ranking on search engines is the top-most priority for all content creators. Chances are you’ve landed here to read this article to learn what more you can do to outshine others in the SEO-race.
Extensive keyword research, targeted topics and flow of link-juice to your articles is what you’ve all been doing for a while. Right?
However, with evolving audience types and decreasing attention span, diversification is important. You cannot just stick to the written word.
This is where video content comes in. Accompanying the text with a high-quality video makes it stand out. Almost 80% of users recall watching a video in the past month, and 46% report taking some action on it! This alone is the biggest reason why you should start creating video content.
A video not only lends credibility to your message, it also showcases authority to the…
Online Video is maturing, and often delivers higher ROI than TV ads.
The way people consume media is changing. Traditional TV is down, desktop is plateauing. People are canceling their cable TV subscriptions, but are signing up to streaming services like Netflix or Amazon prime in droves. Mobile is exploding and online video is enjoying a huge surge in popularity. YouTube has over a billion users, and that number is growing over 40% per year, with revenue growth up an even more impressive 50% over the same period.
This is starting to mean that YouTube is becoming more effective (or at least more cost effective) than TV when it comes to video advertising. A dutch brand called Landliebe, which focuses on dairy products, studied it's ROI on both TV ads and YouTube ads, to discover which form of video advertising was more effective.
A 20-second spot ran on several German TV channels, while…
Diversify your brand narrative with a multi-platform marketing campaign strategy
“The attention economy is not growing,” asserts CRM Essentials’ co-founder, Brent Leary, and many marketing strategists would agree. In today’s fast-paced mobile world, it’s become increasingly difficult to make an impression with traditional marketing techniques, as ever-more sophisticated methods - incorporating multiple formats and publishing platforms - take hold and make their presence felt.
This is known as nonlinear marketing, and in this article we’ll explore how and why the use of such abstract strategies can be so successful, and how you can start to incorporate nonlinear into your narrative.
The value of video
Cisco has predicted that 80% of all Internet traffic will be video content by 2019, revealing a growing trend for smartphone streaming that has put advertisers the world over on hot alert. There are many other reasons to embrace video marketing, and I’ve gone to the trouble of collating…
Which explainer video animation style is right for your business?
There has been a boom in the use of animated video in digital marketing. When executed well-animated videos can engage audiences through high quality content, SEO benefits and give an excellent way to communicate a large amount of information to your audience in a small amount of time.
Explainer videos are an increasingly popular form of content marketing which tell a story explaining visually how a product or brand helps different personas. In this post I start by giving some tips to help create 'explainers' and then give examples of effective explainers.
9 tips for animated video planning
You can hire freelancers, a small creative agency or an animation production studio or even use some online DIY animation tools. All of them have different budget's, time scales and outcomes so when you are considering your animated video, here's some things to consider.
1. Do you want…
Provide a narrative and continue the story to delight your audience and have an effective video campaign
You’ve got your cup of coffee in one hand and your prop list in the other. You still need to send out a dozen tweets and find a new actor because your top choice canceled at the last moment. Your director made some scripting tweaks that require rewrites. The list goes on.
Planning and marketing your video can feel like the opposite of Hollywood glamour. But when you boil it down, digital marketing and the movies actually have a lot in common.
Whether it’s a comedy that makes your cheeks sore from laughing or a tearjerker that leaves you blubbering in your car on the way home, great movies change viewers’ lives by taking them on an emotional journey. Your video can do the exact same thing by forming a relationship with attendees, providing a narrative…
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June 16, 2015
Examples showing how can you make pre-roll videos effective when people do not want to watch pre-roll video ads
Let’s face it. Does anyone really want to watch a YouTube advert? Probably not. In fact, ninety-four per cent of us choose to skip the rest of the pre-roll after the compulsory first five seconds. And that figure is considered fairly generous.
And who can blame you for skipping? Often the ads are irrelevant, usually they are boring and sometimes they are just simply irritating. All you want to do is watch your video, right? It’s annoying having to stare at the Skip Ad button for five seconds, waiting for what seems like an eternity (and much longer than five seconds) to just view your clip.
So you might be surprised to learn that occasionally, very, very occasionally, YouTube pre-rolls can work. However, it has to be something pretty…
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June 3, 2015
A review of best practices in video marketing for different parts of the customer lifecycle
Our society has bred consumers who want to receive maximum information with minimal effort. So it’s no surprise that videos telling snappy and engaging stories – at approximately 24 frames (images) per second are quickly becoming one of the most effective ways to engage customers with a brand.
Sophie Rayers is Director of Marketing EMEA at Brightcove, notes: 'Video is the future of content marketing. That is, if it isn’t already the present. Although creating video content often requires more time and investment up front than other digital marketing assets, the results from a marketing and sales generation perspective are often easier to measure and evaluate'.
In 2014, Brightcove commissioned a study with Aberdeen Group to examine the return on investment (ROI) from video…
Tips to help brief on-screen graphics for your videos and animations
Brands are increasingly employing video marketing to communicate their messages, engage online audiences and use content to support the sales and marketing teams. especially n B2B. According to the Demand Gen report, the use of video content in B2B marketing increased from 8% of companies employing it in 2013 to 58% in 2014.
Website Inc reports that 92% of B2B customers watch online video and 43% of B2B customers watch online video when researching products and services for their business. There is little doubt that video is both here to stay and will require your focus.
There are many styles of video from case study to product profile, feature to interview style films. What they have in common for a business is that they are professional, clear, informative and engaging for the viewer and potential buyer.
As part of the commissioning and…
Don't dump your entire marketing budget into pre-roll ads...
With the thousands of hours your target customer spends on YouTube, I can’t blame you for thinking that pre-roll ads — those 10- to 15-second promotional videos you see before you play a video — seem like a good idea.
After all, you’re catching your audience while they’re in the mood to watch a video, and they’re pretty much trapped unless they want to exit the video entirely. Despite their situational appropriateness, pre-roll ads are shockingly ineffective. They maintain a laughable 94 percent skip-through rate, and without intentional planning, they can quickly alienate your customers.
Fortunately, this is the age of video marketing, and you have alternatives that you can (and should) use.
The problem with pre-roll ads
Pre-roll ads simply don’t measure up to the YouTube generation’s expectations for…
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December 27, 2014
Examples showing how screencasts can help different types of business
Screencast videos are already a big hit in the education industry. Tuning into a video demonstration gives your audience a step-by-step guide, showing them exactly what to do.
This is exactly how big providers such as Khan Academy and Treehouse got started.
But screencasting doesn’t just have to be about how-to videos, it’s also a powerful tool that can be used to create clever customer-focussed videos or provide feedback on client assignments.
This means that the technology has applications across a range of industries for businesses of all sizes.
What is a screencast video?
Essentially, screencasting is recording your computer screen and adding audio to it.
Screencast programs usually highlight your cursor to make it clear to your viewer where the focus of attention should be.
Screencast videos can be sold as a series of tutorial products or uploaded as a how-to…
