Your buyers want to be guided towards the path of least resistance
Let me ask you a question.
Do you know what part you play in your Buyer’s Journey?
Let’s take the “Journey” part literally: are you the road, the final destination, the map or the signs? Let me tell you what you are: you’re the guide. You’re the one who chooses the road, and you need to make sure that all the things that your travelers may need are there at the moment they need them.
Planning great content, and making it work, is just like that. Besides being interesting and of high quality, your content needs to be timed just right to generate the most impact. It must be in the correct place, at the correct time.
In your Buyer’s Journey, you have a clear goal: to point your prospects in the…
How a watermelon got 500 times more views than the President of the United States: Why Live Video offers a massive opportunity for brands willing to be creative
Live video streaming found its footing nearly a decade ago when sites like Livestream and Ustream emerged. However, back then, brand marketers felt lukewarm about the technology — bandwidth was limited, audiences were extremely niche, and the stakes of live broadcasting seemed too high.
But now, with Facebook pushing the option to its huge user base, YouTube announcing the integration of mobile live streaming on its platform, and news outlets like Wall Street Journal, NBC, CBS, and Fox News trying their hand at it, brands are having a hard time resisting this now-viable marketing avenue.
In fact, a recent poll found that 44 percent of executives live-streamed an event in 2015, while another 20 percent plan to…
These benefits and examples of video marketing show why video should now be an essential digital marketing tactic
The short answer would be “yes”. Investing in a robust and high-quality video digital marketing strategy is well worth it, and it’s helping more than you can imagine. If your video engages, your conversion rates can be increased with just one smart technique or the right content that goes viral for a good reason.
Unfortunately, there is no magic formula, no clear pattern, or perfect algorithm that will cause your success to skyrocket overnight. That is why most might dare doubt the validity and reliability of video content. However, you do not need a one-hit wonder to tell the difference or one small investment with a significant payout. What you need to understand is the actual value of video content and, most importantly, its real potential for online marketing in the long…
These B2B brands know a thing or two about video. Are your B2B videos as engaging?
B2C brands have been using video for decades. Ever since there has been TV there have been brands producing great videos to delight and entice consumers. Yet for B2B marketers video is still somewhat of a new field, even though the possibility of creating and sharing video online has been around for about ten years now.
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In this post, I want to highlight 5…
Chart of the day: Most consumers agree that video is the best way to get to know a brand online
Around three-quarters (74%) of consumers said there was a connection between online video and their decision making process on whether to purchase.
The study found that video is a perfect way of reaching and engaging customers, even informing their purchase decision.
The study also found that almost 7 in 10 (67%) of respondents said that the amount of video they watch on social media has increased in the last month; 6 hours per week is the average that customers spend watching videos on social media
Customers also react with brands a lot as shown in the chart below.
The research also found that customers "like" videos almost every two times they watch a video on social media and most customers…
Use these tools to get started with Video Marketing
Videos are all the rage in marketing today – they're not based on heavy files anymore, they're attractive and can help brands to communicate with their audiences. You can use videos for introducing a new product, showing behind the scenes footage, showcasing a promotional event or offering a tutorial aimed at solving a specific problem. Here are 10 tools to help you create short videos and launch your video marketing campaign.
[si_guide_block id="23343" title="Download Expert Member resource – Video and YouTube marketing guide" description="Our guide shows you how to review the full opportunities from video marketing whether you are a company looking to integrate video marketing more into your campaigns or a marketing agency looking to improve your video marketing services. Video examples from across different sectors will inspire ideas of how you can use video marketing to reach and influence…
Chart of the Day: Facebook's new corrected video view figures show it was never ahead of YouTube on video
Back in 2014, we saw loads of headlines saying 'Facebook is now beating YouTube in video views'. Then came the string of correcting articles pointing out that Facebook was only winning because it counts 3 seconds of viewing as a view, whilst YouTube counts 30 seconds as a view. So clearly it was like comparing apples and oranges, but Facebook still had more apples than YouTube had oranges.
Or so we thought. In late 2016 the news broke that thanks to a bug in its video view tracking code, Facebook had been accidentally overstating the length of video views on its platform by 80%.
Now new viewing data from Nielsen has shown that since Facebook fixed the error causing it to wrongly inflate viewing counts, the true viewing figures for Facebook's video views are…
Small businesses can use video to boost awareness, leads and sales using these 6 tips
Cisco recently predicted that video content will account for 69% of all consumer internet traffic this year.
This is the last call for all marketers who until now have avoided video content, convinced that it's just a fad or that creating professional videos takes way too much time, effort and money. Well, here's a piece of good news: video marketing today is within reach of all kinds of companies, including small businesses looking for novel ways to spice up their online marketing activities. How to develop a video marketing strategy that works? Here are 6 key tips to help your small business develop a video marketing strategy.
[si_guide_block id="23343" title="Download Expert member resource – Video Marketing Strategy Guide" description="This guide explains how develop a video marketing strategy structured around the Smart Insights Reach-Act-Convert-Engage framework."/]
1. Know your sector…
Video already makes up 70% of global internet traffic, but this is set to increase still further.
To state the obvious, video is already an extremely popular content medium. But far from plateauing, online video it set to continue its rapid growth. By 2020 it's set to reach an overwhelming 80% share of all global internet traffic.
This trend is propelled by two key factors. Firstly there is the growing popularity of on-demand video. Then there is the increasing popularity of video-based social media. This doesn't just mean YouTube. Facebook's push of live video as well as uploaded video, and Snapchat's and Instagram popularity (both of which now involve video) mean increasing views of video content from social platforms.
Marketers need to take advantage these trends, and utilise video- whether for marketing or advertising. Exploiting the incredible prominence Facebook is currently giving live video at the moment looks like a promising tactic at the moment…
Looking to use video marketing as a tool to grow your business? Use these 10 tips and strategies
By 2017, video will account for 69% of all consumer internet traffic, according to a study done by Cisco.
Video is the future of content marketing. That is, if it's not the here and now. YouTube currently receives more than 1 Billion unique visitors a month and is the second largest search engine after Google. Video can give you access to a huge audience but video marketing is frequently an afterthought while it's value demands top priority in your content marketing plan.
Online video is quickly becoming a key means for people to satisfy their information and entertainment needs, businesses that fail to include it in their online marketing strategy will do so at their peril.
In this article we'll dive into 10 actionable tips to increase your YouTube presence so you can…
