Use video to enhance your digital marketing strategy
Days of old fashioned mass ads “spray and pray” approach to advertising are long gone now and what the modern day advertisers need today is more precise targeting. Video is one approach you may not have considered.
Video advertising today is organized more along the lines of a precise laser, rather than of an advertising equivalent of “shotgun” marketing. If the leads are what you are after in your online business, with 61 percent of successful businesses stating that they use video as a marketing tool. The very same tool helps them carve out revenue for themselves, as the research done by Eyeview demonstrated that using video on a landing page alone can increase conversion rates by 80 percent. The future of advertising is here and it offers lucrative propositions for those who can recognize it for what it genuinely is.
Brain as an Additional…
6 top tips for creating a strategic social video on a budget
It only takes one train journey or a merry stroll through our towns to notice people of all demographics are glued to their phones. Much of the content they’re consuming is video and not just any video but mobile first video on social channels.
In the marketing world, whenever video is mentioned there is a misconception that it’s budget breaking and therefore it’s overlooked in favour of less engaging formats. However, there are a number of cost saving hacks, which can be applied at different stages of the marketing funnel. These range from the use of phone footage and user generated content (UGC) through to ad spend and obtaining efficiencies through effective targeting. With that in mind, let’s explore how to incorporate video into your social strategies, even on a small budget in order to meet your objectives.
[si_guide_block id="53829" title="Download our…
Generate revenue online from Facebook, Instagram and YouTube live streaming
Social media networks such as Facebook, Instagram, and YouTube have reoriented their services towards video streaming to great success.
In the last few years, each company has developed live streaming opportunities that have enabled users to monetize their feeds in a variety of ways. The following article will highlight various ways to monetize live streaming using each platform.
Facebook
Facebook first offered their 'Live' function almost two years ago. It enables users to post streams as well as one-off videos. Since then, video has become one of the most used features on the site.
In February 2014, prior to launching video streaming, only 1/4 of all videos posted to the site were uploaded directly while the rest came from YouTube or similar sites. One year…
Are your video ads optimized to their full potential to improve audience watch time and engagement rates?
If no was your answer, then this is the article for you!
It's easy to get lost or confused in the array of technology that is now readily available for marketing your brand or product online. The benefits of video marketing can provide effective ways to advertise your product - with your creatively the only limit to success.
But how can I improve my video ad performance?
There are three key processes that help optimize video ad performance. Video ads now exist as a powerful marketing medium that maintains double digit growth at ever increasing accessibility and availability. Still, marketers often do not seem to leverage its full potential. Let's look at some ways of achieving this without breaking the bank.
1. Focus on the Right Metrics
As much as 70% of marketers say that video performs better…
How to harness the power of vertical video
Remember the emergent days of online video? Those primitive, pixelated clips were laughable at best.
Social media is one of the biggest catalysts changing the video landscape, especially when it comes to creating new outlets for content distribution. With faster internet and smarter phones redefining how video content is consumed, millions of films that were created for the big screen have been repurposed for streaming on handheld devices.
Like Hollywood films, today’s digital video ads still have lights, a camera, and some action, but the stage is now your smartphone, and the audience is everyone. Interactive content on Facebook helps people and brands engage with their fans, Snapchat filters make sharing videos more fun, and newcomer app Periscope allows people to share a glimpse into their world.
In short, social media has completely upended the way we view and create videos — and one major factor…
Video can help you take your digital marketing results to the next level
Content has always been a king and video content is king in 2017. According to a new report from Cisco, by 2019, online videos will generate four-fifths of global internet traffic. To be ready check the tips and cases below to get a clear idea of how, where and why you should implement video in your digital marketing strategy.
On your website
The video takes more time and resources than text, but 79% of customers say they'd rather watch a video to learn about a product than reading text on a page. 84% said that they'd been convinced to make a purchase after watching a video.
How to get results with SEO
Make short video reviews on product landings. 97% of businesses said that their video tutorials and short videos about their features helped increase user understanding of their products or…
4 Video types that will help you generate brand trust
Trust is imperative in whether your prospects make a purchase or not. Your prospects want to know your brand, they need to feel connected to your brand on some level, and that’s why building trust is so important!
A big part of building trust is to really know your clients and their needs. Show them that you are aware of their problems and that your brand is committed to solving them.
The way to do this is through video content, as video is one of the strongest types of online content out there. Let’s see which types of videos work best for generating trust!
Types of videos that generate brand trust
1. Explainer videos
An explainer video is a short video, usually lasting less than two minutes that explains your brand or your product in an engaging and simple way.
It’s aimed to let your…
Live video presents major opportunities for social media marketers to better engage their audience.
Live videos and streaming are gaining an incredible amount of traction right now. Several of the most common platforms for interacting with live audiences include YouTube, Twitch, Facebook Live and Periscope.
You’d be forgiven for thinking these platforms primarily cater to consumers. While there are lots of people using live video to share their lives and personal updates with friends and family, the medium has the potential to be so much more.
Live video marketing is also gaining traction, especially thanks to Facebook Live. If you’ve been on Facebook at all in the last month, you’ve probably come across a live video feed or one of those live polls that show real-time updates of results.
Brands are competing with one another to come up with engaging live video content. It seems to be catching on, but is that happening simply…
Will 2017 really be the 'year of video'?
Year after year marketers are presented with the same rallying cry: this is the year of video. However, it's become crystal clear that 2017 may very well represent the turning point for video marketing as we know it. The rise of video isn't exactly a secret among the many trends of content marketing. Video has been traditionally associated with a high barrier to entry, questionable ROI and a somewhat heavy investment in terms of time and resources.
The good news for marketers? Times have changed.
The bad news? Those who don't hop on the video bandwagon sooner rather than later may very well get left behind.
Why Marketers Must Get On Board with Video
The numbers don't lie: video is on course to dominate the web in terms of reach and traffic. According to a report by Cisco released last year, video is projected to account…
How you can significantly increase the ROI of your marketing videos
“Did you see that video everyone is talking about?!” You probably hear this at least once a week. People these days are just as crazy about online video as they were about moving pictures in the days of the silent silver screen, and streaming video is only getting more popular. You still have time to get ahead of the curve — and your competitors — but you need a game plan.
If you aren’t sure whether online video content is a priority for your marketing needs, you should know that 64 percent of consumers are more likely to pull the trigger on a purchase after watching a video about the product. Video is already a vital piece of any digital marketing campaign, and yet many businesses focus on the wrong elements because they don’t have a video marketing strategy in…
