Video content is one of the most popular forms of content consumed on the internet, so here are some great tools to create videos
Have you ever wondered what you did on the internet before videos became popular? It doesn’t matter - nothing can overtake videos now. According to the latest stats, video content is one of the most popular forms of content consumed on the internet. There is a splurge of 63% in the entire video content consumption skyrocketing it to 81% in 2018.
Yes, you read that right, I likened ‘video’ to ‘content’ for it has now become an integral part of content marketing. In its State of Inbound Report, HubSpot maintains that video marketing is gaining momentum rapidly. In fact, Cisco maintains that by 2020, online videos will make up for over 80% of all consumer internet traffic!
Still not convinced?…
If you're receptive to feedback and create a product that your audience really wants, you’re guaranteed to develop something worthy of the "premium" label
Industry leaders like to lob around the term "premium" when describing content, but the definition of what is premium - and what isn’t - is highly subjective.
To quote Inigo Montoya: "You keep using that word. I do not think it means what you think it means."
For some people, "premium" denotes high-quality content. For some, it might refer to their most popular content and for others, it means something else entirely.
Part of this confusion stems from the numerous business models that attempt to capitalize on differing versions of premium content.
[si_guide_block id="23343" title="Download our Premium Resource – Video and YouTube marketing guide" description="Our guide shows you how to review the full opportunities from video marketing whether…
Right now, video content is slowly shifting to favor mobile devices by turning vertical
As of the third quarter of 2018, 52.2% of all website traffic worldwide was generated through mobile phones, up from 50.3% in the previous year. That 2.2% shows that mobile devices are, slowly but surely, taking over the website traffic share.
The majority of websites are already responsive, which means they adjust to the device they’re displayed in. Right now, video content is slowly shifting to favor mobile devices by turning vertical.
The rise of social videos
Social media marketing is arguably the most effective method of raising awareness for any type of business. In 2019, it’s projected that there will be 2.77 billion people with social network accounts. Basically, you can find almost any type of customer or lead on social media.
The largest social media platforms have seen that vertically-oriented content is not…
Consumer brand marketing made creative by Honda
We look back to 2003 and Honda were struggling to make a sustainable impact in the European markets so turned to brand marketing . They had seen a decline in sales since 1998 and their 2nd position to Toyota had been lost to Nissan. Japanese car placement in the European market was essential, and Honda needed to make a bigger splash with a smaller pebble.
[si_guide_block id="5676" title="Download FREE Resource – Digital marketing plan template" description="Our popular marketing planning template built on the Smart Insights RACE planning system."/]
The Play
In 2001 that Wieden+Kennedy proposed to Honda a new advertising strategy based on the company's Japanese motto, "Yume No Chikara" ("Power of Dreams"). The stated goal of the campaign was to increase Honda's share of the UK market to five percent within three years and to change…
Are you using YouTube to market your business?
As one of the biggest search engines in the world and the second biggest website in the world, it’s definitely the place to be. A YouTube channel can help you reach a much wider audience, generate more traffic, more engagement, and more leads and conversions.
So since we’re in the age of video marketing right now, here’s how to become a better YouTube marketer:
Start by developing a schedule
Consistency is always important in content marketing, but it’s really important with YouTube marketing. If you’re posting a video now, another one in a month, the third after another couple of months and so on, you won’t be able to get very far or get subscribers or traffic.
The first step in building a successful YouTube channel is a posting schedule; determine a realistic frequency and plan your content ahead…
Embedding a video on your site can increase conversion rates by up to 80%!
Over the past few years, video has steadily become a more important element of digital marketing. With many social media platforms introducing increasingly video-focused algorithms, social video is fast becoming the most visible aspect of social media marketing. Some companies have also been leveraging video in their email marketing, in some cases resulting in a 96% higher click-through rate.
If used strategically, video marketing can benefit to your business tremendously. It has been shown to have a fantastic impact on ROI with a proven track record of boosting brand awareness, increasing lead generation and improving conversion rates.
This useful infographic from One Productions will guide you through the process of planning your next video marketing campaign. It provides a practical advice on how to calculate your ROI as well as a useful break-down of the video metrics…
A website video is just the tip of the branded-content iceberg
Gone are the days when a single video on your website would help you stand out. Brands have been using video content to capture the attention of consumers for decades. Perhaps a friendly lizard and a slightly annoying duck come to mind?
The concept of the company website itself emerged in the mid-90s, and by the turn of the millennium, it had become a basic requirement for anyone running a business. What began as a novel way to explain what your business offered is no longer enough. Today, in addition to a website, you must develop a strong presence across multiple social media channels and a well-orchestrated content marketing strategy to help you share information and engage prospective customers and clients.
[si_guide_block id="85104" title="Download FREE Resource – Top 10 common content marketing mistakes" description="Grow your audience and build interest and leads by…
The latest trends and innovations using VR / AR and interactive video to keep an eye on in 2018
Video is by no means a new marketing innovation, but it seems to be on the rise and considered the number one content consumption channel. It is still regarded as a highly popular method to distribute content to increase engagement rates across all digital channels. According to HubSpot's State of Inbound 2017 report, video is the main disruptor for marketers, yet YouTube and Facebook video are the 2 most popular distribution channels that marketers want to introduce into their strategy in the next 12 months.
However, it is important that these trends that are most popular are developed further with new and innovating ways to keep consumers engaged.
[si_guide_block id="79375" title="Download Member Resource – Marketing Technology and Media Innovations guide" description="The…
Chart of the Day: Importance of video in digital marketing
As marketers find newer, more creative ways to attract audiences, video usage is becoming a key scope of interest for revenue growth.
Video is no longer considered a niche skill or category when trying to expand the types of content that your company can produce. The costs and skills required for video production have gone down tremendously in the past years, making it a highly efficient way of communicating your brand’s story.
Alongside the power of visuals, videos can also be used to create an engaging narrative that not only draws the audience in but also helps build relationships with your consumers and prospects.
“The State of Video Marketing 2017” study reported that for the fourth consecutive year, over 90% of participants have said that video is becoming more and more important as a form of marketing content.
…
Plus examples of what make an effective explainer video
Oscar Wilde used to say that experience is the name we give to our mistakes. However, you don’t need to be as seasoned as good ol’ Oscar to know that. When it comes to video marketing, you can’t afford to make those mistakes in the first place. Especially when it comes to creating explainer videos.
Developing explainer videos capable of summing up who you are in under 90 secs can be truly challenging. You can’t go into it blindfolded and full-out swinging – you need to have some certainties from the get go.
But before diving into the specifics and giving you some much-needed insight on the things that you should never do, there’s a question that perhaps you might be asking yourself right now:
Where exactly do explainer videos fit into my marketing strategy?
Well,…
