Video marketing - Smart Insights

Developing a video marketing strategy for 2012

By Neil Davidson January 10, 2012

Video marketing

A planned approach to make better use of video marketing

Video has now become a staple part of many business’ marketing toolkits, but there are still plenty out there who are yet to jump on the horse.

This guide is designed to help you get on that (still pretty young and frisky) horse and quickly. It is not an exhaustive guide instead we will point you to the resources you need to get your first video out there.

1. Work out how video will support your goals

Don't use video marketing because everybody else is. Instead, start with what are you trying to achieve as a business in 2012? Your video marketing efforts should part of your marketing plan - an engagement tactic to support your goals. You should not be creating a video just because others are. Of course take a look at what your competitors are doing as well as…

B2B Video marketing

By Rene Power August 25, 2011

B2B Content marketing Video marketing

How can B2B companies use video to attract, engage and improve conversion without falling into the gimmick trap?

Integrating video into a website and sharing through video sites has great potential to build awareness and establish trust before a transaction. We're now seeing many more marketers using video as discussed in my previous post on inbound B2B marketing. In this post I'll use examples to review different approaches B2B companies can use video to really bring their offering to life.

Using video to help with visibility in search

At the last check, it was estimated that approximately 48 hours of video were being uploaded to YouTube every minute. If a picture is worth a thousand words, how valuable is a video when video search dominates internet search? This data from YouTube is further supported by a recent survey which confirmed that B2B marketers need to focus on videos and images as part of their SEO…

Introducing Web Video into your Digital Mix

By Imran Farooq May 13, 2010

Video marketing

Using web video has become one of the fastest growing digital tools available to marketers - up 37% year-on-year in the UK. Of course, when we think web video marketing, we naturally think of YouTube and YouTube are keen for you to advertise within You Tube through new approaches such as Video Targeting and Promoted Videos for You Tube. But the idea behind this post is to look at other options for using video too. In particular, it has proved to be very effective in raising conversion rates for all types of company. For example, see how eretailers are using video for merchandising. So, In this post, I present a guide of steps towards developing a strategy to using video for marketing.