Chart of the day: Most consumers agree that video is the best way to get to know a brand online
Around three-quarters (74%) of consumers said there was a connection between online video and their decision making process on whether to purchase.
The study found that video is a perfect way of reaching and engaging customers, even informing their purchase decision.
The study also found that almost 7 in 10 (67%) of respondents said that the amount of video they watch on social media has increased in the last month; 6 hours per week is the average that customers spend watching videos on social media
Customers also react with brands a lot as shown in the chart below.
The research also found that customers "like" videos almost every two times they watch a video on social media and most customers…
Use these tools to get started with Video Marketing
Videos are all the rage in marketing today – they're not based on heavy files anymore, they're attractive and can help brands to communicate with their audiences. You can use videos for introducing a new product, showing behind the scenes footage, showcasing a promotional event or offering a tutorial aimed at solving a specific problem. Here are 10 tools to help you create short videos and launch your video marketing campaign.
[si_guide_block id="23343" title="Download Expert Member resource – Video and YouTube marketing guide" description="Our guide shows you how to review the full opportunities from video marketing whether you are a company looking to integrate video marketing more into your campaigns or a marketing agency looking to improve your video marketing services. Video examples from across different sectors will inspire ideas of how you can use video marketing to reach and influence…
Chart of the Day: Facebook's new corrected video view figures show it was never ahead of YouTube on video
Back in 2014, we saw loads of headlines saying 'Facebook is now beating YouTube in video views'. Then came the string of correcting articles pointing out that Facebook was only winning because it counts 3 seconds of viewing as a view, whilst YouTube counts 30 seconds as a view. So clearly it was like comparing apples and oranges, but Facebook still had more apples than YouTube had oranges.
Or so we thought. In late 2016 the news broke that thanks to a bug in its video view tracking code, Facebook had been accidentally overstating the length of video views on its platform by 80%.
Now new viewing data from Nielsen has shown that since Facebook fixed the error causing it to wrongly inflate viewing counts, the true viewing figures for Facebook's video views are…
Small businesses can use video to boost awareness, leads and sales using these 6 tips
Cisco recently predicted that video content will account for 69% of all consumer internet traffic this year.
This is the last call for all marketers who until now have avoided video content, convinced that it's just a fad or that creating professional videos takes way too much time, effort and money. Well, here's a piece of good news: video marketing today is within reach of all kinds of companies, including small businesses looking for novel ways to spice up their online marketing activities. How to develop a video marketing strategy that works? Here are 6 key tips to help your small business develop a video marketing strategy.
[si_guide_block id="23343" title="Download Expert member resource – Video Marketing Strategy Guide" description="This guide explains how develop a video marketing strategy structured around the Smart Insights Reach-Act-Convert-Engage framework."/]
1. Know your sector…
How to make the most out of your company's data
Today’s corporate agendas revolve around the staggering amount of data available and the advanced analytics needed to gather, interpret and use such data. When it comes to Big Data and Advanced Analytics, things can get really tricky for a company not making the best of them.
A recent McKinsey report shows that businesses which are not able to leverage Big Data and which fail to achieve performing data management also witness an average of 14% in lost revenues per year. Surprisingly, oil companies, life sciences, and consumer goods make the top three industries where big data and advanced analytics are poorly managed, thus leading to financial losses.
As opposed to the McKinsey report, a study coming from MIT and Harvard Business School shows that companies focusing on big data management and advanced analysis witness an increase in revenue of up to 6%…
Chart of the Day: 42% of marketers are planning on increasing the amount of time they dedicate to Pinterest
This week, Pinterest have announced the addition of ad groups to their ad platform for marketers to better organise their sponsored pins. For anyone familiar with Google Adwords or Facebook Advertising it always felt strange that Pinterest didn't have the ability to arrange their campaign into ad groups. This development shows how Pinterest is trying to capitalise on the interest in the network from marketers by having familiar features. A lower bar to entry for a marketer to get up and running quickly will ensure that they at least give the platform a fair chance to prove its worth.
This announcement is interesting when you consider the charts below from the Social media marketing report from Social Media Examiner. The report showed that there is an eagerness from marketers for the platform with…
3 key steps for fueling your performance with the latest news and information
Google Reader is long-gone as a way of keeping track of the latest developments in digital marketing. The important industry information on platform changes that we still need is out there but it is coming at us from more sources than most of us have the time to track effectively. The good news is that, with just a little planning, you can still stay on top of exactly the information that you need to fuel your own performance and also give your bosses, clients, co-workers and followers great reasons to be glad that they have you around.
Gathering business information is a full-time job for me; I publish a newsletter, Who's Blogging What, that highlights important blog posts for 20,000 subscribers working in social media and online marketing. Given this, Dave Chaffey of Smart Insights thought it would be useful…
3 of the most important marketing trends shaping the travel sector in 2017
It is estimated that during 2016, total retail travel sales across the globe will reach $22.049 trillion, up 6.0% from the previous year. According to Statista, by 2019, the online travel industry is forecasted to grow to 762 billion U.S. dollars.
Today, the majority of people use different websites during the travel purchase journey, either to find information about a destination, read reviews or to book travel online. August 2016 research published by the Association of British Travel Agents (ABTA) found that 76% of UK internet users had booked holidays digitally in the past 12 months. In the US, Emarketer estimates that 52% of travel bookers use online platforms to make their bookings. That makes digital marketing techniques like SEO, UX and Social Media Marketing absolutely critical to success in the travel industry. Keeping up with the…
Video already makes up 70% of global internet traffic, but this is set to increase still further.
To state the obvious, video is already an extremely popular content medium. But far from plateauing, online video it set to continue its rapid growth. By 2020 it's set to reach an overwhelming 80% share of all global internet traffic.
This trend is propelled by two key factors. Firstly there is the growing popularity of on-demand video. Then there is the increasing popularity of video-based social media. This doesn't just mean YouTube. Facebook's push of live video as well as uploaded video, and Snapchat's and Instagram popularity (both of which now involve video) mean increasing views of video content from social platforms.
Marketers need to take advantage these trends, and utilise video- whether for marketing or advertising. Exploiting the incredible prominence Facebook is currently giving live video at the moment looks like a promising tactic at the moment…
Dirty data leads to costly mistakes. Here's how to prevent them
A co-worker once told me the sort of horror story that causes marketers to wake up in a cold sweat in the middle of the night.
In a previous position at a large technology company, he and his team generated numerous leads through conferences and trade shows. The field marketing managers would send the leads to their marketing operations team via CSV files, and the operations team would use the information to follow up with these leads. The data came in varied formats and was not always clean or easily segmented.
In one unfortunate case, the marketing operations team mistakenly uploaded a file containing 500 software industry leads under the service provider category in their system. The leads were routed into the service provider channel, and all 500 of them received a service provider newsletter rather than a software email. Needless to…
