Live video presents major opportunities for social media marketers to better engage their audience.
Live videos and streaming are gaining an incredible amount of traction right now. Several of the most common platforms for interacting with live audiences include YouTube, Twitch, Facebook Live and Periscope.
You’d be forgiven for thinking these platforms primarily cater to consumers. While there are lots of people using live video to share their lives and personal updates with friends and family, the medium has the potential to be so much more.
Live video marketing is also gaining traction, especially thanks to Facebook Live. If you’ve been on Facebook at all in the last month, you’ve probably come across a live video feed or one of those live polls that show real-time updates of results.
Brands are competing with one another to come up with engaging live video content. It seems to be catching on, but is that happening simply…
Will 2017 really be the 'year of video'?
Year after year marketers are presented with the same rallying cry: this is the year of video. However, it's become crystal clear that 2017 may very well represent the turning point for video marketing as we know it. The rise of video isn't exactly a secret among the many trends of content marketing. Video has been traditionally associated with a high barrier to entry, questionable ROI and a somewhat heavy investment in terms of time and resources.
The good news for marketers? Times have changed.
The bad news? Those who don't hop on the video bandwagon sooner rather than later may very well get left behind.
Why Marketers Must Get On Board with Video
The numbers don't lie: video is on course to dominate the web in terms of reach and traffic. According to a report by Cisco released last year, video is projected to account…
How you can significantly increase the ROI of your marketing videos
“Did you see that video everyone is talking about?!” You probably hear this at least once a week. People these days are just as crazy about online video as they were about moving pictures in the days of the silent silver screen, and streaming video is only getting more popular. You still have time to get ahead of the curve — and your competitors — but you need a game plan.
If you aren’t sure whether online video content is a priority for your marketing needs, you should know that 64 percent of consumers are more likely to pull the trigger on a purchase after watching a video about the product. Video is already a vital piece of any digital marketing campaign, and yet many businesses focus on the wrong elements because they don’t have a video marketing strategy in…
Your buyers want to be guided towards the path of least resistance
Let me ask you a question.
Do you know what part you play in your Buyer’s Journey?
Let’s take the “Journey” part literally: are you the road, the final destination, the map or the signs? Let me tell you what you are: you’re the guide. You’re the one who chooses the road, and you need to make sure that all the things that your travelers may need are there at the moment they need them.
Planning great content, and making it work, is just like that. Besides being interesting and of high quality, your content needs to be timed just right to generate the most impact. It must be in the correct place, at the correct time.
In your Buyer’s Journey, you have a clear goal: to point your prospects in the…
The Managing Director of Royal Mail's Data Services shares his insights into the true cost of poor-quality customer data.
As more marketers work to improve ROI and address new data regulations, the true costs of poor-quality customer data are about to become clear
New research into the use and management of customer data from Royal Mail Data Services reveals that UK organisations estimate poor-quality customer data is costing them an average of 6% of their annual revenues. So how can marketers and data experts finally clean up their customer data to improve overall operational efficiency and campaign effectiveness and comply with data protection regulations?
Marketers face a data dilemma
Today’s marketers rely on good-quality contact data above all else to ensure the success of a campaign’s performance. Yet despite reporting data quality as having the biggest impact on campaign response and conversion rates,…
Crawl, walk, run: three steps to establishing an effective DMP
As digital marketers we're all too aware of the importance of data. For example, the typical fortune 1000 company that sees a 10% increase in data accessibility generates $65 million in additional revenue, whilst bad or poor quality data costs organisations as much as 10-20% in revenue.
Although Big Data is no longer a new area of interest for marketers, the constant change in trends and focus mean that we must always stay up to date, if not one step ahead, of the trends to ensure we hold a competitive advantage. Just consider the sheer complexity of data-related terms:
I recently attended a data-driven marketing event run by the Omnicom Group which gave me the opportunity to look at some of the insights and trends from those working at the…
Pizza Express are embracing chatbots in their social media - how easy was it for us to book a table and what are the implications for other E-commerce sites?
Pizza Express have launched a new chatbot on Facebook Messenger, they state it allows users to book restaurants using Messenger - we wanted to book a table ourselves, with this in mind, we did. Here's how we got on.
The launch followed a trial over Christmas, which was used by 150,000 people, much to the surprise of Pizza Express.
We first tried it on desktop, aiming to book a table for the restaurant near our office in Leeds, UK.
An interesting point to note is there is not much chat involved, you select options - I typed responses to see how well it worked, but also because I felt this was the way to do…
How a watermelon got 500 times more views than the President of the United States: Why Live Video offers a massive opportunity for brands willing to be creative
Live video streaming found its footing nearly a decade ago when sites like Livestream and Ustream emerged. However, back then, brand marketers felt lukewarm about the technology — bandwidth was limited, audiences were extremely niche, and the stakes of live broadcasting seemed too high.
But now, with Facebook pushing the option to its huge user base, YouTube announcing the integration of mobile live streaming on its platform, and news outlets like Wall Street Journal, NBC, CBS, and Fox News trying their hand at it, brands are having a hard time resisting this now-viable marketing avenue.
In fact, a recent poll found that 44 percent of executives live-streamed an event in 2015, while another 20 percent plan to…
These benefits and examples of video marketing show why video should now be an essential digital marketing tactic
The short answer would be “yes”. Investing in a robust and high-quality video digital marketing strategy is well worth it, and it’s helping more than you can imagine. If your video engages, your conversion rates can be increased with just one smart technique or the right content that goes viral for a good reason.
Unfortunately, there is no magic formula, no clear pattern, or perfect algorithm that will cause your success to skyrocket overnight. That is why most might dare doubt the validity and reliability of video content. However, you do not need a one-hit wonder to tell the difference or one small investment with a significant payout. What you need to understand is the actual value of video content and, most importantly, its real potential for online marketing in the long…
These B2B brands know a thing or two about video. Are your B2B videos as engaging?
B2C brands have been using video for decades. Ever since there has been TV there have been brands producing great videos to delight and entice consumers. Yet for B2B marketers video is still somewhat of a new field, even though the possibility of creating and sharing video online has been around for about ten years now.
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In this post, I want to highlight 5…
