A summary of mobile video marketing trends
In this article we are going to show how mobile video usage is likely to change in the coming years and offer some tips on how you can ride the wave to benefit your business. Over recent years, we have seen major changes in both online video and in mobile usage. A combination of the two has transformed the way we interact with our mobile phones and the way that we watch online video. Things are set to change even more.
What are the experts saying?
Cisco has recently predicted a 13x increase in mobile data traffic from 0.9 exabytes per month in 2012 to 11.2 exabytes per month in 2017. Their report points to four key factors that are influencing this rate of growth:
1) Increase in mobile users
2) More mobile…
Key issues to consider for the process of using animation to support a marketing campaign
So, your company has decided to introduce animation into your marketing arsenal, but you haven’t got a clue how to start going about the process. Maybe you have an idea for a character, or a sense of the personality you want your brand to share with the public, but how do you get those concepts to become visual, moving, engaging characters, scenes and stories ready to be shared?
With animation, there are many styles to choose from, but only 3 main types. There’s the traditional 2D style (hand drawn on paper or digitally), the ever-popular 3D animation and finally stop motion (or frame-by-frame) animation.
Depending on the actual medium used for each, or combination of mediums, styles and techniques - the possibilities are nearly endless. For our sake, we will focus on 3D animation as the example type/medium…
Ideas for using Google+ Hangouts for business
I said the same thing about mobile phones, fifteen years ago, but I really believe Google Hangouts really are the future. In this article you will learn what a Google Hangout is, how it works, and how you can put it to use. They have been around for a little while but there is something in the zeitgeist at the moment because everyone seems to be talking about them and now through them!
I blame Spielberg for his press stunt when he did a Hangout with an actor from his new film Lincoln in 2012 - it was broadcast on the ABC SuperSign in New Yorks Times Square, as well as online of course.
What is a Google Hangout on air?
So, if you took the time to watch the above video, you will have more of an idea of what a…
10 tips for improving visibility for a new blog
If you already have a blog and have made it the hub of your content sharing online, then what's next? I would like to share my top 10 tips that you can apply at any time to improve your blog’s visibility even if you have relatively limited resources for blogging.
The tips are mainly intended for those new to blogging, but I hope seasoned bloggers may get some ideas or reminders from it. We are all looking for ways to improve visits to our blogs without doing extra writing!
Top 10 tips for improving your blog visibility
1. Optimize your blog for SEO
Improve your keyword research. It will help to determine what keywords need to be included in your posts. Tools such as Wordtracker, SEMRush, and Google AdWords Keyword Tool will help you choose keywords…
The popularity of video has led to a resurgence in interest in marketing using webcasting as a way to reach and engage business audiences, particularly given the reductions in travel budgets.
In this interview I ask Charlie Blackburn of webcasting service provider BrightTALK to take me through the options and give us some examples of what works.
Are webinars still effective?
Q. Webinars are still a core technique for engaging professional business-to-business audiences, but I think most would say they're suffering from burn out and it's more difficult to get audiences to attend. I expect you to say this isn't the case, but how do you show new clients there is still an appetite from decision makers for webinars.
[Answer: Charlie Blackburn, Co-Founder BrightTALK]
You're right that I don't agree. The obvious analogy is the continued growth of audiences watching videos, both online and increasingly…
New options for reaching your target audience through specialist video network channels
Networks represent a demand from consumers for YouTube to grow from being a collection of random videos to something more organized and therefore accessible and useful to audiences. The better networks such as those I feature in this post show the usefulness of teaming up for greater success. It's an approach that YouTube has identified and will address too in 2013.
There is some controversy around the usefulness of YouTube networks for channels who are making good content and generating interest in their videos independently. However, there are definitely ways to utilise your involvement with a network to improve your video output and general marketing.
What is a YouTube network?
Put simply, it is a collection of YouTube channels. How these networks come about varies. Some companies start a network and ask channels if they would like to be a part of…
5 real-world examples showing the value of rich media in Ecommerce
Ecommerce professionals and conversion rate experts have been lauding the benefits of rich media like video and 360 degree views for retailers more and more over the last couple of years. Yet a huge range of high profile ecommerce businesses are still yet to adopt product video, high resolution imagery or 360’s.
A number of the clients I work with have benefitted a lot from adopting rich media and have seen big increases in engagement and conversion. I’ve been talking about how rich media can add value to your proposition and general user experience for ages (such as here on SEJ and here on my personal blog) but I thought it would be useful to feature some quotes from expert retailers who have reaped the benefits. Thanks to…
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January 16, 2013
A briefing on the implications of recent acquisitions for companies selecting marketing solutions
2011 and 2012 saw major software vendors rushing to offer digital marketeers a one-stop solution for creating, publishing, analysing, managing content and measuring the performance of their social media properties.
Many acquisitions have been involved. To name but a few, Salesforce.com bought Buddy Media after acquiring Radian6. Adobe has also been busy inflating their marketing cloud, as has Oracle with their recent December $871 million acquisition of Eloqua .
You can see the aim of these acquisitions as the major vendors seek to provide a single marketing service covering customer acquisition, conversion and retention marketing activities. Here are two examples from the largest vendors.
Salesforce marketing cloud services
Oracle marketing…
Read how and why RevZilla has produced over 1,800 videos clocking up 9 million video views
Video marketing is a rapidly-growing technique for increasing brand recognition and loyalty. In fact, according to this Fast Company article from Kerrin Sheldon, short-form video will become a dominant form of marketing over the next five to ten years.
Sheldon explains that the trend is gaining momentum due to increasing numbers of online video consumers, the growing use of marketing through social media, low barriers to entry, improved production quality, and enhanced distribution options.
Even large corporations are turning to online video marketing – for example, check out "The Single Life," a barely-branded video marketing effort from Dentyne. But small and medium-sized companies without huge advertising budgets can grow their brand through video marketing, too.
Producing online videos provides companies with a more meaningful way to interact with (and grow)…
How to plan, create and market a 'how-to-video'
‘How to’ videos are one of the most popular video types on the net, so should always be considered as part of your content marketing efforts. They are an accessible format that can be applied to marketing many types of businesses. Essentially what you are doing is explaining how to do something that your people in a business are skilled in and knowledgeable about as it relates to your products and services.
All ‘how to’ videos are different, but we have developed a formula that can be applied regardless of the subject. Work through these steps to get the best results with your ‘how to’ video.
1. Planning the video
What do your customers need help with?
There is approximately no point in making a how to video about something that everyone knows how to do. In the planning phase you need to research and define the…
