Infographics marketing - Smart Insights

13 psychological reasons why we crave Infographics [Infographic]

By Susanne Colwyn April 22, 2015

Infographics marketing

An infographic about infographics

We know that visual content increases sharing across social media platforms as Gary Lipkowitz explains in his article on 'Why infographics should still be part of your content marketing strategy. But do you know why our brain craves infographics or visuals on a more scientific basis? The team at NeoMam Studios have designed this infographic about infographics which summarises why they are such an effective communications tool. Did you that... "70% of our sensory receptors are in our eyes, it only takes one tenth of a second to understand visual content and that we 'recall 80% of what we see AND do'". If you're looking for more practical guidance on creating effective infographics for marketing see this article by Dan Bosomworth of First 10 on A checklist of 10 best practices…

5 tips to encourage sharing of infographics using social media [Infographic]

By Expert commentator September 10, 2013

Content marketing creative and formats Infographics marketing

The what, why and how of infographics marketing using social media

In today’s fast-paced social media world, if you want your message to be seen, you need to include a visual. Whether it’s a picture of your dog, a map, or an infographic, articles with images attached get 94 percent more total views than plain text. Of all the visuals available, infographics are an especially compelling way to capture the attention of online readers.

Consumers are bombarded every day with so much social media content that you need to include something that can get their attention and educate them quickly and succinctly. Whether you’re using a visual social network like Pinterest or Instagram or a text-based platform like Twitter, infographics fit the bill. So what is it that makes infographics so engaging in a social media format? Infographics are popular…

The Perfect Marketing Infographic?

By Danyl Bosomworth September 9, 2013

Digital marketing strategy Infographics marketing

A checklist of 10 best practices for creating infographics for marketing

You'll be all to familiar with infographics, so I won't bore you with an explanation. Some argue that infographics can only be about data visualised (charts, comparisons, Venn diagrams, graphs, flow-charts etc). Suffice to say that we believe the term covers more than just that and includes any graphics that explain something, a concept for example. For us, if it's visual, useful or entertaining and sharable, it's an infographic! We used that approach for our Content Marketing Matrix infographic and the inbound marketing process which aren't classic data infographics, but we got good feedback that they were useful and they were shared. So this is how Dave Chaffey and I see it, here is our checklist for creating the perfect marketing infographic. I've also written a follow-up on promoting infographics. We will illustrate it with extracts…

How popular are Infographics? [Infographic]

By Susanne Colwyn September 9, 2013

Infographics marketing

The rise and fall? of infographics

According to the volume of searches in Google Trends shown in this infographic, the popularity of infographics has increased by 800% over two years since 2010.

Perhaps surprisingly, the latest figures have shown a slight decrease in searches since May this year. Do you think infographics are becoming less effective from your use of them?

We think infographics remain a great tool to visually share and represent information and knowledge, both within the organisation and externally for outreach. Of course, it's important to get the quality right as Dan Bosomworth explains in his post giving 10 best practices for the perfect marketing infographic. We try to produce useful infographics which help marketers explain practices such as those we have collected in our free Digital Marketing Infographics pack.

We've noticed a growth in use of tools for creating…