Eyetracking research shows us that visitors evaluate a web page in a fraction of a second and will often click within a few seconds. So, in many senses, success in digital marketing is down to how well you craft your digital communications to engage the visitor on your site and third-party sites.
So how do you approach engaging your online customers, is there any research to back up your approach and who is doing this well? In the first of my E-marketing Excellence interviews, I interviewed Richard Sedley, then Director of the Customer Engagement Unit at design agency, cScape.
