7 ways to optimise for strong product pages
This article touches on specific items for product pages, assuming basic on-page optimisation processes have been followed, we have covered these in my Smart Insights On-Page optimisation Guide if you're not familiar with these basics.
1 Check Products have Unique URLs
Ecommerce systems are complex, they have a lot to do and unfortunately are not usually designed with things like Unique product URL's in mind. An example of what I mean by this could be:
www.example.com/product-1.html = The primary shortest product URL you can visit to see the product
www.example.com/category-1/product-1.html = Navigating to the product page after viewing a category page
www.example.com.category-1/sub-category-1/product-1.html = Navigating through two categories before selecting the product
Each of the pages above are unique to Search Engines as the URL's are different. However, the content on each will be exactly the same. To ensure you are not display all these duplicate pages to Google…
New data show how number of reviews can lift conversion rate
In the first generation of social commerce, measuring the sales impact of adding reviews to a site was enough. But now it’s time to dig deeper into the real ROI of social. Our ability to measure the ROI of social hasn’t always kept up with the latest developments. We can all count fans, likes and retweets, but businesses often struggle when it comes to tying these figures to their revenue.
This is one of the great advantages of including reviews in your social commerce strategy: with a little effort, it’s possible to track almost every part of their impact.
Why does review volume matter?
By now, most businesses understand that reviews can help conversion. But, what volume is needed to help conversion? Is a handful of reviews enough or should you aim for a minimum number of reviews?
If a few reviews deliver…
