CRO is an underrepresented specialty in today’s marketing industry and because of a general lack of understanding about the field of work, it often loses out
I attend and speak at some of the best digital marketing conferences all over the world and I can count on one hand, the number of sessions I’ve seen that offered quality content about Conversion Rate Optimization (CRO). This marketing specialization always seems to fly under the radar in marketing circles.
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Yes, there are a number of great websites and resources dedicated to CRO. There are also some excellent CRO-specific conferences out there and I’ve attended most of them - but the real problem is this: The only people talking about conversion rate optimization are CRO experts at CRO conferences and CRO bloggers on CRO-specific websites.…
Sharing content early or deleted pages still indexing can affect your site rankings. Here's how to remove your content from Google
Having written a lot of blogs around how to get your website rank higher on Google, we’re not surprised when we are asked this question:
"How can I remove my site, or a part of it, from Google?"
If you’re scratching your head trying to get yourself to rank higher, this question might puzzle you. Although, your being here implies you’re actually scratching your head for the opposite reason.
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For the uninitiated, there are a number of reasons why you might want to delist your content from Google, including:
Some information…
Progressive e-commerce brands are now rushing to leverage new gen functionality to create a highly visual shopping experience for customers
Image searches may still constitute a fraction of the total search volume on Google. But visual-heavy social media networks are already a "favourite" among avid shoppers.
According to Pinterest – a platform where an estimated 600 million monthly searches are performed through the visual Lens functionality – the majority of users come to the platform in a buying-state-of-mind. Some 87% of users said that the platform helped them make a purchase decision, 93% use Pinterest to plan purchases and an average shopper referred from Pinterest spends $50 per order.
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Social communities are the new conversion tools on the market
Social media can be an extremely powerful tool that can affect your conversion rate significantly. Done right, you’ll be hitting your goal conversion rate in no time.
However, there are tricks of every trade, social media networks like Facebook and Twitter are not the most effective conversion tools anymore. So how about building your own personal social community?
Driving traffic is not enough, you need the right tools to charm those visitors and turn them into customers.
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Building your own social community will strengthen the relationship with your existing customers and affect the conversion rate significantly. Ultimately you will have more ways to engage with your customers and relevancy of your conversions. Check out a few ways the…
Essential CRO and SEO advice for small new e-commerce businesses
In the past couple of years, we have seen a boom in e-commerce websites that have managed to sell their products without necessarily bringing something new to the table. But e-commerce is a growing sector that will continue to see increases in the coming years. That only means one thing: the competition will grow exponentially in the future. Millions of websites sell their products in the online medium, using its accessibility and ease of use to draw the attention of customers. This will make innovation a necessity.
In this highly competitive world, your product landing page and presentation can make or break your business. Learning how to optimise it for both your consumers and search engines is vital to thriving in the crowded market of e-commerce. A great product is just half the battle. The rest is making sure that the entire world…
10 simple test ideas for your B2B website, to increase conversions and improve the user experience, through user testing
User testing is the process of testing elements of a website to improve conversion, sales and revenues, as well as overall improving the user experience which brings for mentioned benefits. Being familiar with user testing is only half the battle, what do you test to make changes to improve the user experience for your customers?
Introduction to user testing
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In our new Quick Win - 10 things you…
Apply the customer-centric methodology that has doubled the sales of many websites
When we first launched Smart Insights nearly ten years ago, we chose a brand name that hinted at the power of using a data-driven approach for businesses to get more from their online marketing. For even longer, I personally have had a passion for helping businesses learn about the latest digital analytics techniques and best practices through my training, consulting and writing.
Since we launched, in our member resources, I and our expert contributors have worked hard to share best practices with our members on using digital analytics with the aim of increasing their conversion rates. At the same time, we have worked hard to improve our member onboarding experiences and increase our own conversion rates to our free and premium memberships
So I’m delighted to review Making Websites Win, a…
AWA digital helped Xero Shoes increase conversions and reduce return rates by split-testing sizing guide copy
Minimalist footwear company Xero Shoes came to conversion rate optimisation (CRO) agency AWA digital wanting to increase the conversion rate from their e-commerce website, which was already performing well. Using a data-driven CRO methodology that has evolved over 9 years (see figure below), AWA analysed over a million data points, cross-referencing findings to form test ideas.
Through surveys, live usability testing, and quantitative data analysis, it became clear that one of the main concerns for users was finding the correct shoe size.
While sizing is a common concern with apparel and shoe companies, Xero Shoes presented a unique opportunity as their sizing process had to accommodate the innovative minimalist footwear designs…
Five-part formula to help you optimize landing page performance
A landing page is a standalone, dedicated page on your website. Sometimes called a squeeze or slash page. It is distinct from other pages in structure, design, content, etc. A landing page is aimed at lead generation or driving traffic to other pages on your website.
Landing pages can be a powerful marketing tool. When used the right way they are your secret weapon for promoting both new and existing product or services. You can also use it to promote your webinar and increase your email subscription.
Landing pages can boost your conversions tremendously. According to Serpstat, when you use the right testing and targeting on your landing pages, you can boost your conversion rate by as much as 300%.
In this post, we will …
Having a poorly optimized landing page can turn down visitors’ eagerness to find out more about your product
Landing pages are the place where an interested visitor turns into a lead and you need to design it very carefully. Many companies hold back on developing their landing pages because they assume everyone who visits a landing page are certain to become leads.
Conversion is a long process that consists of many parts: emails, banners, ads, lead magnets, blog posts, infographics -- you know all the things.
You probably have thought out your conversion funnels carefully from top to bottom, and that’s good for you. However, if you slack out on your landing page you’ll risk wasting the effort you’ve spent on building a marketing funnel. Let me explain.
Why are landing pages so important?
As mentioned earlier, landing pages are the focal…
