Landing pages are a key tool in your CRO arsenal
So, you’ve already invested a considerable amount of time, money and resources on developing a fully-functional and navigable site.
What next?
You plan to set a budget for PPC ads, social media and email marketing in order to drive traffic to your site. Great! But what happens when a visitor clicks on your PPC ads or links on your social media profile? If they land on the company’s homepage, you’ve already failed! Remember, you don’t just need to drive leads to your site; you also need to convert them. This is where landing pages come to your rescue. They help you convert your web traffic into qualified leads.
In case you’re still looking for reasons why you must invest in landing pages, check out these stats:
Companies see a 55% increase in leads when increasing their number of landing pages from 10 to 15.…
Optimise your landing page designs to boost your conversion rate
Landing pages are a vital conversion trigger within the Customer Journey. Typically, they are used within internet marketing campaigns that use Calls To Action, and are a core component of online advertising too. Indeed, Hubspot’s Marketing Benchmarks From 7,000 Businesses report identified that companies experience an increase of 55% in leads when increasing their number of landing pages from 10 to 15.
So it’s about volume, then? Well, not entirely. There is no point in having lots of landing pages if they do not convert. Generating and capturing leads is critical to the sales process. Therefore, converting the traffic on your landing pages effectively and efficiently has to be the goal. These aspects are fundamental to business growth.
Quite simply, if you are going to invest time, resource and money into driving traffic to your landing pages, then you must ensure that…
7 examples of landing page design techniques inspired by the growth in mobile usage
The technological progress of the 21st century has made online users more choosy and difficult to interest than ever before. If we take a look at the evolution of the web, it becomes almost impossible to believe that it all began with a simple networking protocol more than 20 years ago. And nobody was complaining of poor navigation or unappealing visualization back then. Growth in mobile device usage has sparked many changes to the way we approach landing page design which I'll review in this article.
Due to the ongoing improvements of the digital market, every business tries to find the most effective and eye-catching landing page solution. All of the companies ask themselves if there are some fresh ideas to win the hearts of prospective customers. If you're creating a website for your business or…
B2C product landing page discussion for Flaviar
Flaviar gets a landing page makeover.
Welcome to Round 3 of Smart Insights' Marketing Fight Club, where you get 2 different expert opinions on the simplest way to boost sales for a real start-up. Watch the video below to get ideas for simple tweaks that you can apply to your landing page today to improve clarity and increase conversions.
After you watch the video don't forget to vote for the winner of this round in the comments below, and share your thoughts on the strategies discussed. We'd love to hear your feedback!
Stepping into the ring today we have...
Alex Harris - Ecommerce conversion specialist at alexdesigns.com vs Pete Z - Email sales specialist at MAGNETT.co.
Alex and I go head-to-head in this episode to boost sales for Flaviar, a club for discovering premium spirits, where they send…
Best practices from the 2014 Form Conversion Report
It all started with a common question from our customers. 'How do I increase my conversion rate?' Marketers know that increasing your conversion rate is one of the simplest ways to impact your bottom line. Conversion rates are a key indicator of how well your website is capturing leads and performing in your industry. Online forms, one of the biggest components of the conversion, are an often overlooked part of helping improve rates.
With help from our customers, Formstack noticed a gap of online information around form conversion rates. So, we decided to tap into our own data goldmine and put together a report of our findings. We’ve uncovered some tips that’ll help every industry with conversion rates and optimization practices.
Tips on optimizing your on-line forms
Conversion Rates by Industry
One of the first things we looked at in our data was the average conversion rate of each…
Home page examples featuring simple persuasive designs for desktop and mobile experiences
Creating simplified, focused Landing Page is a standard approach for digital campaigns, particularly for engaging a prospect to get ROI their first visit from Google AdWords.
But more and more savvy brands are applying the principles of landing page design to their home pages and optimising them by testing to see whether Less is more!
An early sign of this trend was from two presentations I listened to way back in May 2010 at theEmetrics Marketing Optimisation summit. Craig Sullivan of Autoglass and Michael Gulmann of Expedia explained how they have boosted conversion through simplifying their home designs as a results of AB and multivariate testing. Since then, the increase in smartphone usage and popularity of responsive and adaptive web design has given a further reason to simplify home pages.
We're not saying this is true in all cases. More complex product offerings may demand a more…
10 hidden factors that could be affecting your Conversion Rate
Many elements come into play when you are seeking to improve the conversion rate of your website as part of a site conversion optimisation strategy. You may already appreciate the importance of testing major changes such as the offer, call-to-action buttons, placement of product pictures and headlines.
However there are other technical features of a landing pages, which if not implemented correctly may also damage your conversion rate. In this article I define 10 factors which are less well known but could easily be compromising your success. The examples I will include cover both classic landing pages for lead generation, in B2B for example and also Ecommerce sites.
Ten steps to improving conversion on your website
1. Utilizing a CAPTCHA
Everyone is familiar with these...
A lot of web users hate CAPTCHA codes, which…
Best practices for online form data capture
Lead capture forms need to minimise data collection, but of course you do need profiling info to qualify the lead so you can follow-up with relevant content or contacts. So it's difficult to get the balance right between sign-ups vs data collection for lead generation. Often this balance isn't right as analytics shows campaign targets are not attained with bounce rates too high.
The Marketing Ninja from Singlehop has produced what we think is a useful infographic summarising the issues to boost form conversion which collates different advice on best practice for increasing form conversion including how to test your form, which buttons to use and more.
To make this post more useful, we asked The Marketing Ninja for details of resources for form best practices so you can follow-up on…
Examples of easily avoidable design mistakes which damage conversion
As grabbing the attention of customers online gets increasingly harder with so much distraction, competition and so many forms of communication on the internet alone, you may be left wondering how to develop your landing page into that gateway which will attract customers.
Creating a landing page that boosts your conversion is vital, especially when you consider the fact it costs your business every time someone lands on the page - your main aim should be to overwrite that cost.
If your landing page converts it should successfully engage your visitor and convince them to call-to-action, making them to do just one thing, and one thing only
I always see a lot of advice online advising me what I should do to develop a lucrative landing page, but I barely ever see guidelines on what to avoid. With this in mind I have summarised what…
How Betfair used Persuasion Principles to increase conversions by 7%
The limited-choice days of consumers are long gone. Just a few clicks and you can have retailers lined up at your doorstep to deliver the product or offer the service you want.
Such intense competition is probably the reason phrases like, 'persuasion tactics' are reiterated by people all around. But those who know how to put these theoretical 'tactics' into practice the right way are the real winners of the game. Our current case study also talks about one such winner.
Betfair claims to be the world’s leading online betting exchange platform. Their business model is to allow bettors to set odds among themselves, which eliminates the need to have a traditional bookie. The site also offers a range of sports betting products, like poker and casino games, and much more.
Business need? Attract traffic through various paid channels, like…
