With checkout abandonment increasing to a staggering 48% in the UK according to Coremetrics, there is a clear need for many retailers to pore over this report and extract the key insights.
The Econsultancy Guide to Checkout Optimisation report is structured around the different steps of the process and contains 70 tips. The best feature of the report IMO is a checklist in the appendix which lists all 70 with prompts of what to look for when comparing to the competition. If you run an Ecommerce site print this out and fill it in!
In my brief review I highlight 5 of the less obvious tips which I picked up, which apply to most types of site.
Let's start the review with...
