Chart of the Day: Almost half of content writers struggle to balance creativity with technical skill
47% of content writers say their biggest challenge is finding the balance between creativity and search optimization in their content.
That’s the heart of this blog post, so that’s what it leads with – pulled straight from the pages of SEMrush and Content Marketing Institute’s research into the keys to content success, released in April.
Content creation, from the writer’s point of view, is a constant struggle expounding the virtues of a product (its durability, value for money, luxury materials etc.), mimicking how people naturally speak, and what Google wants to see.
Have you ever seen a movie and thought ‘that’s nice, by why is it called (blank)?’* That’s how Google looks at your content. Google doesn’t care about flowery introductions or that wonderful character-building moment you…
Interview: Lee Odden, CEO and founder of TopRank Marketing and Author of "Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing"
One thing I have learned working for start-ups and big brands looking to build their presence through digital channels is the need for you to develop “continuous learning”.
With the shifting technology landscape and the growth in new emerging channels to engage with audiences, the only way to keep on top of how you operate and to remain relevant is to identify good resources to follow
Lee Odden is one of those people who has been a leading voice in the marketing industry – an author and founder of agency, TopRank Marketing you can also follow Lee on Twitter @leeodden
I had the chance to catch up with Lee specifically on this very…
Five killer marketing management team strategies that will improve your output
Today its important for business owners to have an online presence and for entrepreneurs to understand marketing management team strategies that will set you apart from the competition.
If you’re planning a business campaign or venture, you need to form a killer marketing management team.
It will ensure enhanced visibility of your brand and a higher potential for your business or company.
Here are five killer marketing management team strategies that you should implement:
1: Prioritise a content strategy
If you want to promote your company or products, it’s essential to prioritize online content. Having good content sets your website apart from your competitors and delivers the correct message to your customers.
Content marketing includes creating and sharing information such as blog posts, news, videos, white papers, infographics, how-to guides, case studies and photos and is one of…
Chart of the Day: ‘Accurate and informative’ are most important aspects of online content
Everyone is always asking ‘what does good content look like?’ Turns out, people don’t mind what it looks like, so long as it’s accurate.
A survey of over 1,000 adult consumers (for my money, the most knowledgeable of all consumers) from Adobe has shown that people put higher stock in the factual base of content than how it can be consumed, such as its simplicity or interactivity.
There’s no doubt that videos and interactive landing pages can make your content memorable and shareable. They could even end up bagging your brand an awwward, being showcased as some of the internet’s most well-crafted content, but they won’t put you at the front of people’s minds when they want what has become the most valuable commodity of this century:…
Create a strategic plan for getting the most out of your content marketing, including the best tools to use
With 91% of B2B and 86% B2C marketers currently using content marketing, there is no doubt that content accounts for a large part of most marketing strategies today. With 70% of marketers able to show how it has helped to increase engagement and leads, it seems obvious why everyone is investing so heavily in content creation and resources. But if you’re managing or are part of a small business, there isn’t always an endless pot of money for your marketing budget and factors such as time and resources can be limited. So how can you overcome these challenges and still create some killer content?
What I will be looking to cover is exactly this. I will go through the steps you need to take to create a strategic plan for getting…
These are the exact steps I took to see ROI in 3 weeks, not 18 months
Since Bill Gates was (arguably) the first to popularize the phrase “Content is king” in a 1996 essay, the locution has been harped on to the point of vexation, but it still rings true — maybe today more-so than ever. In the last six or seven years, the level of distribution that business owners and subject matter experts have been able to get with their content has gone from local to worldwide.
But, how do you actually get a return on the time and money you put into content marketing? It’s a nebulous concept for most business owners. Content marketers will tell you, “It’s a long game...you may not see results for 12-18 months.” I’m here to tell you that that is a lazy, and possibly dishonest. When you’re a results-oriented business leader, this kind of…
Every blogger wants one thing more than anything: more traffic
In order to increase your traffic and keep growing, you need to get creative and you need to leverage a lot of different platforms and channels. There is a lot of competition when it comes to content, so in order to stand out and reach your audience, you don’t just need quality, but also a strong promotional strategy.
In my latest Quick Win for Smart Insights, I show you how you can build such a strategy by listing all of the main methods of promoting a blog. You’ll get to learn:
The top free ways of promoting your blog, such as social media strategies and how to maximise your traffic from social media, search engine optimisation tips, and other effective free tactics
The top paid ways of promoting a blog, including PPC ads, social media ads, content syndication platforms, and more
…
How National Geographic engage 350 million combined global followers via storytelling content marketing on social media
Personally, I follow National Geographic across all social platforms - preferring the visual platforms like Instagram, Pinterest, and Facebook - and for many years been a paid subscriber to their printed magazine. So what makes me, and their other 81.7 million followers on Instagram stop scrolling, engage with the content and ultimately convert to their paid content? (They are the number 1 television brand and number 2 printed media on facebook). It's the ingenious way they captivate attention through the power of visuals and great storytelling. This is why storytelling is the future of social media.
With the multitude of content on social and the many brands that choose to pay to promote content, it is becoming an increasingly crowded and noisy environment to reach social users. Although 37% of marketers say visual marketing is the…
Chart of the Day: Podcast Advertising Market Sees 117% Year-on-Year Growth
Podcasts are a fantastic way for companies to regularly generate digestible content and stay at the forefront of their customers’ minds. The impact of podcasts is certainly being felt in the US, where 16 million homes could be classified as “avid podcast fans”, a year-on-year increase of 3 million from 2016.
This has led to massive increase in US podcasting ad revenue, which has now risen to over $300 million. A report from the Interactive Advertising Bureau and PricewaterhourseCooper presented the findings from 19 self-reporting companies that generate revenue from podcast advertising in the US, which equates to a year-on-year growth of 117% rise in ad revenue.
The report also forecasted the future growth of the market, which projected an increase of 28% and reaching $659 million…
What makes a successful blog? If you think the answer is number of views, you may or may not be right
Some blogs are there to convert, others to promote awareness and some are there to encourage conversation. Regardless of what your metrics are for judging a blog’s success, one thing is for sure, you always strive to improve your performance. Majority of bloggers and marketers are judging a blog post on an individual level. While it does provide information on best and worst performing blogs it does very little in informing your strategy going forward.
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