A Q&A with Liam Fisher of BuiltVisible giving actionable advice and tools for people looking to improve their content marketing campaigns in the year ahead
Getting started with content marketing can be tough – from researching your audience through to executing a campaign across multiple mediums and devices, there’s a lot for the digital marketer to cover.
Often it comes back to really understanding what content marketing can bring to your business, who your audience is and what’s most likely to resonate with them, and what it is you need to achieve as a business from your content marketing.
To add a bit more to the conversation, I sat down with Liam Fisher the creative lead at Builtvisible, to talk about his views on content marketing and to share some actionable advice for people looking to improve their campaigns.
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Apple gets in on the rush to open up publishing on mobile optimised pages
Importance: [rating=4] (For content publishers)
Recommended Source: Apple Developer blog
The Internet was built for desktop computers. Then, some smart folks made the internet available on all sorts of devices small enough for us to carry about with us. After a few years of explosive growth, mobile web browsing rose to become the majority of web traffic last year. Yet we were left with an internet comprised of sites largely designed for viewing on desktop devices. Plenty of sites were quick to realise the issue and implement responsive sites so they're sites weren't impossibly hard to navigate for their legions of mobile visitors. Whilst there are still some laggards, the transition to responsive sites is now mostly complete for larger sites.
Whilst responsive design removed one obstacle for mobile users, it doesn't completely solve their pain points. Another big issue…
Discuss and find out the latest news in our new Community feature.
Long time users of Smart Insights, might remember 'Digital Marketing Answers' which was a forum for asking questions which we and other members would answer. It was a great way to find out what you wanted to know and covered questions from how to develop a digital strategy to SEO techniques to recommended qualifications to the best insights or stats sources.
It was used regularly by members, so seemed a great way to find out what you wanted to know and to enable sharing of issues not always discussed well.
However, the tech we built it in 3 years ago was no longer fit for purpose since it wasn't mobile responsive and it was a bit clunky in places. So we have now relaunched a new members' community - we look forward to answering your questions - Dr…
Creating a strategy in a team of one can be a challenge. Here's how to overcome it
In 2016, according to Curata reports that 60% of companies will have an executive who is directly responsible for an overall content marketing strategy. Yet despite the increasing emphasis that is being placed on content, a single executive is the often only resource that is allocated to an organization’s content marketing efforts.
Whether you are solely responsible for your company’s content marketing strategy, or part of a compact team, there are approaches you can take and tactics you can adopt to guarantee maximum results with minimum resources, from content creation right through to distribution. This article will show you how you can develop and implement a content marketing strategy on a limited budget.
Build trust and authority, develop your brand…
Defining content marketing is the first step to getting it right
A great question that will require a rather thorough answer.
In the broadest sense of the term, ‘content marketing’ refers to the creation of any piece of media that has the purpose of acquiring or retaining customers. Strictly speaking, you could quite reasonably argue that all marketing is indeed content marketing, and that in fact the concept isn’t anything particularly new or ‘Digital Age’, as it were, when you consider that anything from an in-store sign saying “Bargain Basket – 50% Off Everything” to a cigarette advert in a 1950s magazine could be considered as ‘content marketing’.
However, when we talk about the term today, in 2015 going on 2016, generally speaking, we’re making reference specifically to digital content that is distributed over the internet. The purpose of this content remains the same – to attract and retain customers – but the…
Product content driving visual commerce
There are many different types of content. Product content is vital in online retail because it is the digital representation of the product being sold. In its simplest forms, product content is product images, video, copy and technical drawings.
Until recently, product images were just considered assets, and the quality and consistency of them could be very poor across a site.
However, product content is coming to the fore under a new label of ‘Visual Commerce,’ in recognition of its role in improving conversion in online retail.
Linking retail content with user-generated content
Visual commerce also includes customer generated images that link back to a product via Instagram or Pinterest for example, but retailers have the greatest control over the content they commission themselves, and making their own product content work harder will give them better returns from ever-growing content budgets.
So how can retailers make product content work harder, and…
Good quality pictures are key to getting your content shared, here's how to create them
The value of DIY visual assets cannot be overstated - they are simply priceless when it comes to adding value to your content. Visual aids in content marketing have been proven to up engagement and achieve business objectives, such as brand awareness and engagement.
Learn why your content marketing will not only benefit from visual aids, but also how you can achieve these without breaking the bank, and how they can generate increased traffic and engagement for your brand.
Increasing audience engagement with an image
According to Buffer, tweets with images receive 18% more clicks, 89% more favourites and 150% more retweets than those without - while , Facebook posts which include photographs receive 39% more engagement than those without.
By adding visual aids to your blogs, your content is not only more likely to be read, but…
Use these tools to give your blogging a boost
Anybody who has ever owned a website knows how much hard work goes into creating, and then running and updating it, adding changes, uploading content and media, and keeping track of all the social media accounts tied into it. And that’s just the tip of the iceberg. The problem is, the only thing an end user sees is the content, which makes it the most important ingredient.
Coming up with exciting content is a bit tricky though, not just because everything has already been done to death, so it’s hard to come up with anything original, but also because once you set out to create it, it seems as if everything is turning against you and wants to prevent you from creating it. You name it: procrastination (although that one is on you), writer’s block…
Use these tools to help you market your business more efficiently using content marketing, SEO and Social media marketing
Whether you’re working on getting your start-up off the ground, or you’ve been working in the field for several years, every business could benefit from some quality digital marketing tools that will make processes more efficient and productive. One of the primary challenges of running a business is enacting effective marketing.
On average, mid to large size companies spend $958 million more than was actually necessary in their marketing campaign. This clearly shows that the majority of companies need to revamp their marketing strategies to make them more efficient, and one way to do just that is to use some of the following marketing productivity tools.
These are my personal set of marketing productivity tools that mainly focus on content marketing, SEO and…
Use this chunking tool to help stimulate content marketing ideas
Chunking is something that is used in Neuro-linguistic programming (NLP) and performance coaching but it can also be used to plan your next content campaign.
Most clients are always looking to create content about them and as agencies we know that we need to produce content that the audience cares about so they share it.
The challenge is finding the middle ground that satisfies the needs of the business whilst producing content that has an actual audience to share it.
This is where our chunking tool can really help to uncover communities that you might not have thought of otherwise. You can use it here
Chunking up to move away from niche product targeting
If you want a client to look at alternative communities outside of their direct customers then you can chunk up.
Let's…
