How Wauwaa is creating valuable content to grow a community passionate about its brand
Tell me a story. Use evocative language, inspiring graphics, beautiful imagery and original sound. Tell me a story which draws me in and keeps me with you and prompts me to tell you how I feel about it. Tell me a story which I want to share with the world, and come back to you tomorrow for more of. Tell me a story. This, you see, is how we do things at Wauwaa.
Our business is e-commerce retail, that’s where we make our money. Our income is made from the sale of baby and nursery items online. But our content marketing is an essential facet of our overall marketing activity, and it feeds directly into our digital marketing strategy. As a result, our brand is about more than just…
Getting noticed with 'Three S Timing' for content marketing campaigns
In my previous article covering the core tenets of the Watertight Marketing Framework, I looked at earning the right to a person's time. This can be achieved by developing a range of time-chunked materials will help you to steadily increase the amount of a person’s time they are willing to give you. Today, I'm moving on to deciding exactly when you put that material out there. That is, what month of the year, what day of the week, and what time of the day?
Once you have your range of materials mapped to a buying decision in place, you'll need to prepare a content marketing timing plan for its release. You can do this simply and powerfully with Three S Timing:
Selectivity
Scheduling
Seasonality
Selectivity – showing up when they’re in a buying mood
You’ll…
