How are companies managing content marketing today?

Lee Odden gave a great webcast on Creative Content marketing for Smart Insights on the 12th April - thanks if you attended and many thanks Lee for your great insights! If you want to catch up on Lee's advice and examples you can review it at the end of this post. A couple of quotes from Lee to live by in your content marketing that I picked out are: @leeodden's formula for successful #contentmarketing: "Ask people to share something, then recognise or reward them: ow.ly/k02xK — Dr Dave Chaffey (@DaveChaffey) April 12, 2013   and "Successful #contentmarketing is Creative + Social + Optimised" @leeodden of @toprank — Dr Dave Chaffey (@DaveChaffey) April 12, 2013   I also wanted to share the results of some of the polls that Lee and I devised for the webcast. These Votes are good for increasing the…